How Everbridge Maintains Pipeline Velocity with Virtual Events

Speaker: Sal Giliberto, Director of Demand Generation , Everbridge

Everbridge, the global leader in critical event management and safety applications, traditionally relied on trade show advertising and presence to help drive demand for the business throughout the year. With this channel brought to an abrupt halt, Everbridge needed to find new ways to keep the pipeline flowing and looked to double down on its digital event marketing strategy. But with new virtual conferences and events popping up every day, Everbridge had to think outside of the box to cut through the noise. 

Watch “How Everbridge Maintains Pipeline Velocity with Virtual Events to learn how Sal Giliberto, Director of Marketing Programs at Everbridge, and team brought together top-notch content and a verticalized promotional strategy to drive record digital event attendance and conversion, deliver new sales opportunities, and keep pipeline flowing in a predictable manner.

Here’s what he covers:

  • Tips for driving engagement during your digital events
  • How to repurpose and reuse content to scale initiatives
  • How Everbridge attracted 10,000 + attendees
  • How Everbridge reached sales goals in one event

How Everbridge Maintains Pipeline Velocity with Virtual Events

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