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How Everbridge Maintains Pipeline Velocity with Virtual Events
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Speaker: Sal Giliberto, Director of Demand Generation , Everbridge
Everbridge, the global leader in critical event management and safety applications, traditionally relied on trade show advertising and presence to help drive demand for the business throughout the year. With this channel brought to an abrupt halt, Everbridge needed to find new ways to keep the pipeline flowing and looked to double down on its digital event marketing strategy. But with new virtual conferences and events popping up every day, Everbridge had to think outside of the box to cut through the noise.
Watch “How Everbridge Maintains Pipeline Velocity with Virtual Events” to learn how Sal Giliberto, Director of Marketing Programs at Everbridge, and team brought together top-notch content and a verticalized promotional strategy to drive record digital event attendance and conversion, deliver new sales opportunities, and keep pipeline flowing in a predictable manner.
Here’s what he covers:
- Tips for driving engagement during your digital events
- How to repurpose and reuse content to scale initiatives
- How Everbridge attracted 10,000 + attendees
- How Everbridge reached sales goals in one event
Sal Giliberto, Director of Demand Generation, Everbridge
Sal Giliberto is the Director of Demand Generation for Everbridge, focusing on Government, Education, and Healthcare industries. Mr. Giliberto has run a wide range of strategic campaigns during his 15 year marketing career at agency and enterprise positions. He joined the Everbridge team in 2014 and played a key role in marketing initiatives during the company’s recent period of high growth, including a successful IPO. Mr. Giliberto graduated Suma Cum Laude with a BS in Business Management and Marketing from Providence College. He currently resides in Connecticut.