The ABM Content Challenge
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The prospect of feeding the ABM content beast can be daunting. How do you scale the process of creating rich, engaging content that’s relevant for a single account?
There’s no simple answer, but this session will explore several useful techniques and tactics including:
- Repurposing on-demand content for targeted digital campaigns
- Using webinars to engage buying teams, not just individuals
- Developing a campaign mix for 1:1 programs into top accounts
- Applying an ABM framework to upsell and cross-sell customer accounts
By combining a modular, issue-based approach to content with a combination of webinars and content hubs, you can engage a wide range of your top accounts while keeping the content beast at bay.