The ABM Content Challenge

• On-Demand

The prospect of feeding the ABM content beast can be daunting. How do you scale the process of creating rich, engaging content that’s relevant for a single account?

There’s no simple answer, but this session will explore several useful techniques and tactics including:

• Repurposing on-demand content for targeted digital campaigns
• Using webinars to engage buying teams, not just individuals
• Developing a campaign mix for 1:1 programs into top accounts
• Applying an ABM framework to upsell and cross-sell customer accounts

By combining a modular, issue-based approach to content with a combination of webinars and content hubs, you can engage a wide range of your top accounts while keeping the content beast at bay.