Spend Trends: How to Plan Your Marketing Budget for a World of Uncertain Events

Cheri Keith, Head of Strategy ON24
Caitlin Ridge, Director of Corporate Marketing Allocadia

We are living in a world of uncertain events (pun intended). And, one of the greatest dilemmas we face is not just what kind of marketing we’ll do next year, but how to budget for it. 

So, what are marketers doing to adapt their 2021 plans for a future where in-person marketing is still TBD?

Watch now to hear marketing experts from Allocadia and ON24 share their insights on:

  • Pre-Covid benchmarks for physical and digital event spend and what’s changed
  • The channels and programs where marketers are currently investing today
  • Emerging spend trends for 2021 and breakdown of physical to digital focus
  • Tips for building resilient budget models and making plans more flexible 
  • Real-world examples of what companies are doing to prepare their budgets for every scenario 

If you’re wondering how to even begin to plan for next year, then plan on joining us for this webinar — watch now!

Watch webinar now