SiriusDecisions Research Brief

SiriusDecisions Research: Unifying Physical and Virtual Events for B2B Marketers

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In-person and digital events are often conceived, planned and executed as separate entities. But organizations that combine the two stand to gain immense insights into audience behavior and wider content distribution. Check out this SiriusDecisions report to learn:

  • Opportunities to sync in-person and digital approaches before, during and after the event
  • How coordinated events can unify and amplify brand and content messaging
  • Why coordinating in-person and digital experiences can improve value generated by an event