ON24 Webinar

Redefining ‘In-Person’ — How A Digital-First Partner Marketing Strategy Boosts Channel Engagement

Register for Webinar

Date: August 27, 2020

Time: 11:00 am PT | 2:00 pm ET

Channel marketers have long relied on in-person events and tactics to engage new and existing partners, as well as buyers. With a digital-first imperative, partner marketers must shift strategies to better engage audiences. This session will provide a framework for channel marketers to use when marketing to partners as well as marketing with partners.

You’ll leave this session with:

  • A framework to create a digital-first channel marketing strategy;
  • Data to inform decisions about digital strategies and tactics; and
  • Insight into how to strategically make decisions about delivery mechanisms that drive human engagement.

Cheri Keith

Cheri is Head of Strategy at ON24. Prior to joining ON24, she was a Principal Analyst at Forrester and SiriusDecisions covering in-person and digital event strategies and technologies.