How Morningstar Boosts MQLs, Drives Thought Leadership and Educates the Market with Webinars
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For the investment research company, Morningstar, content truly is king. Financial professionals rely on the company’s unique knowledge and industry-leading analysis to get ahead, so their marketing team must ensure their own content conveys the same rich insights as their products internally and externally.
That’s why Emilie Neumeier, Product Marketing Manager at Morningstar chose ON24 to help develop and deliver a live and on-demand webinar marketing strategy that engages, nurtures and converts their global audience, growing MQLs by 300% and creating actionable insights to inform future campaigns. Join us to learn how Morningstar uses ON24 to:
- Increase attendees, MQLs and boost pipeline
- Craft high-value content experiences that engage their prospects
- Elevate thought leadership and educate its market on financial products
Watch now to see how the content experts at Morningstar drive engagement that turns into revenue.