How Valeo Extends Reach of In-Person Trainings with Digital Experiences
Moderator: Tiffany Beddow, Director, Customer Marketing, ON24
Valeo is a multinational automotive supplier and partner to automakers. To build its brand and empower the frontline mechanics providing Valeo Services, the company provides face-to-face training. But Valeo realized that in-person training is limited in nature, and generally can’t reach a large audience and maintain a one-to-one presence at scale.
To address these issues, Valeo developed an always-on digital training strategy powered by ON24 to scale the reach and engage more frontline mechanics compared with face-to-face training alone. Join us to learn how Krzysztof Szablowski at Valeo built his program and continues to optimize the Valeo digital training offerings and experiences.
Here’s what he’ll cover:
- How to balance a training strategy between webinars and in-person events
- Keys to successfully scaling a digital training program
- Importance of an always-on digital library for on-demand training
- Tips for upping audience engagement virtually with different multimedia