How to Unlock First-Party Data to Drive Business Growth
For B2B marketers, the times may be changing, but great data never goes out of style. That said, even the best data is only as good as our ability to act on it.
Join ON24 for an exclusive networking lunch and learn how marketers are unlocking first-party data to drive business growth. Taking place at Cafe Sydney, you and a small group of Sydney’s most influential sales and marketing executives will explore, discover and innovate the future of B2B marketing, the evolving role of audience engagement and the trick to turning data into actionable insights.
- The changing landscape of the B2B buyer and how to stay top of mind
- The evolving role of engagement data and what to expect in 2022
- The many forms and functions of data generated from hybrid and in-person events
- How leading companies are actioning their first-party data to drive insights, personalisation and conversion