Ahead of the Trend: Using Current Events to Drive Relevance and Urgency

Andrew Warren-Payne, Market2Marketers

Amberā Cruz, Marketing Director Americas, Meltwater
David Fortino, SVP Audience and Product, NetLine
Tessa Barron, VP of Marketing, ON24

These days, most B2B marketers are using the same channels, going after the same metrics and executing the same tactics as everybody else.

So how can marketers find the whitespace in B2B marketing and get ahead of the next trend?

Watch this on-demand webinar to get fresh ideas for getting ahead of the trend, by using current events to drive relevance and urgency. Featuring top B2B marketers from ON24, NetLine, and Meltwater, we’ll discuss how to:

  • Use news themes and engagement data to find out what’s on trend
  • Take the right decisions in choosing what to cover
  • Strike the balance between viral reach and attracting your target customers
  • Build the right engagement programs for short-term wins and long-term goals

Let’s break away from the same old and start thinking about what’s next— watch now!

Watch webinar now