FastFWD B2B Marketing Trends Report

Attracting New Audiences with Digital Honeypots

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This year, digital-first marketing went from “nice to have” to essential. Businesses had to maximize audience reach online, marketers needed detailed insights into audience behavior and everyone had to devise new topics, experiences and honeypots to capture audience attention. 

To help marketers cut through the noise and attract visitors, ON24 and NetLine sat down with marketing experts Mike Genstil, Co-founder and CEO at VisualizeROI, and Jeff Coyle, Co-founder and CPO at MarketMuse, to discuss the tactics and strategies they’ve used to bring digital audiences in. Those insights are captured in this free e-book. 

Download now to learn: 

  • How marketers can combat digital fatigue across their channels
  • Why aligning with sales, and evaluating external data, is key to success
  • What leading marketers are doing to overcome the shift to a digital-first world