How Box Goes Digital to Boost the Impact of In-Person Events
Conferences, summits, forums or whatever you call it, in-person events are huge opportunities for a brand to engage with customers and prospects directly. But, in-person events also require a huge effort to pull off, from developing the programming, recruiting speakers, creating content and tracking interactions — not to mention the costs associated and more.
That’s why Box, a leading enterprise cloud content management platform, turned to the ON24 Digital Experience Platform to enhance its webinar program with live video, hybrid events and Virtual Summits and create a digital version of its annual conference, BoxWorks. With this one-two punch combo, Box can enable its audience to binge on on-demand content while its marketing team can seamlessly integrate analytics and reach a bigger audience without the capacity limits or logistical challenges of a physical space.
During this webinar, you’ll learn:
- How Box expanded the reach of in-person events by 70% with digital connections
- How to curate a library of content to meet the needs of unique personas
- How to drive superior experiences and engagements through any virtual event
Join us as Box’s Ashesh Satvedi and Kendall Carraher discuss their secrets to digital events.