The Evolution of the Buyer's Journey: What’s Changed, What Hasn’t
B2B Marketers need to create experiences that connect with prospects throughout the buyer’s journey. Often, these experiences are a mix of in-person and digital events.
But the mass cancellation of in-person events has dampened the effectiveness of this mixture, limiting a buyer’s ability to find educational material. It’s time for digital to make up the difference. To give digital the right start, marketers need to create personalised experiences. And to make that happen, they need data on content engagement.
Join us to learn how today’s digital landscape reinforces the need to align all aspects of the marketing channels. During this live Q&A session, you’ll learn how compelling content experiences can cut through the digital noise and accelerate the buyer’s journey.
Hear from Cheri Keith, Head of Strategy at ON24 and guest Barry Vasudevan, VP and Principal Analyst specialising in Portfolio Marketing Strategies, at Forrester as they discuss:
- How the buyer’s journey will evolve as a result of COVID-19
- Ways to create content experiences that resonate with your audience
- Leverage engagement data to inform your campaigns and fuel your sales team
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Speakers: Cheri Keith, Head of Strategy, ON24
Barry Vasudevan, VP & Principal Analyst, Forrester