eBook | The Digital Engagement Gap
Marketers and salespeople know engagement is a must in today’s digital environment. But are these engagement opportunities effective, and what do audiences actually think of them?
To learn what marketers, salespeople and audiences think of digital engagement, we’ve produced, “The Digital Engagement Gap: Why Digital Is Your Bridge for Bringing Audiences, Marketing and Sales Together.”
This report investigates what marketers, salespeople and audiences actually think of digital engagement, and identifies improvement opportunities for organizations. Download this report to learn:
- How marketers can improve coordination with the sales organization and engage audiences
- What audiences actually think of digital experiences and why personalization is essential
- How sales and marketing can team up to make effective use of audience data