Keys to Building an On-Demand Webinar Strategy

For most companies, webinars are one of the most important tools they have for communicating to prospects, customers, and partners. The evolution of webinar technology has made it possible to create engaging and interactive webinar events that have value across the entire buying cycle. Unfortunately, once the initial live date of an event has passed, most webinars tend to simply fade away, never to be seen again.

Offering webinars on-demand increases their value significantly. On average, 35–45% of people who registered for a webinar will attend on the day it goes live. If there is an archived version of the webinar, an additional 20% or so will sign up to watch it on-demand. The vast majority of on-demand webinar viewers typically watch the archived webinar within 2–3 weeks of the original live date. After that, on-demand webinar viewership steadily declines until the webinar fades into obsolescence — unless you take action.

Highlights

• How to build an on-demand webinar strategy
• Tips on promoting archived events
• Syndicating your content
• A case study on driving on-demand webinar attendance