Crossing the Physical/Digital Divide

How to Integrate Physical Events and Digital Experiences for Demand Gen Success

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On-Demand Webinar

When we get down to it, events — whether in-person or online — are all about generating demand. And if you’re going to generate a lot of demand across a variety of channels, you’re going to need to be able to make sense of it all. 

That means being able to tie each marketing touch you make into an end-to-end campaign. Here’s the good news: there are several concrete actions that you can take to seamlessly make live events and webinars a core part of your go-to-market approach. Watch this on-demand webinar to learn: 

  • The principles of a truly integrated, omnichannel campaign
  • Common pitfalls that prevent live events and webinars from producing results at their full potential
  • Specific actions you can take to transform events into an engine for generating and accelerating opportunities

Learn how to tie your physical events into your digital events (and vise versa) — watch now!

Alisa Groocock, Research Director of ABM Strategies, SiriusDecisions

Uzair Dada, Founder and CEO, atEvent and Iron Horse Interactive

Tessa Barron, Vice President Marketing, ON24