Is ABM just B2B Marketing?
See you there!
Woot, we’re thrilled to have you join us!
Bookmark this for instant #Webinerd access.
Moderator: Mark Bornestin, VP of Marketing, ON24
Dan Frohen, CMO, Sendoso
Latane Conant, CMO, 6sense
Marc Johnson, GM & CMO, Bombora
- Whether ABM can be done programmatically and at scale
- What you need to run an ABM program, and ways to align to business needs
- How to organize for ABM and where to prioritize alignment
- If ABM should/can be integrated into everything, or reserved for only the highest priority accounts