Is ABM just B2B Marketing?
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Moderator: Mark Bornestin, VP of Marketing, ON24
Dan Frohen, CMO, Sendoso
Latane Conant, CMO, 6sense
Marc Johnson, GM & CMO, Bombora
- Whether ABM can be done programmatically and at scale
- What you need to run an ABM program, and ways to align to business needs
- How to organise for ABM and where to prioritise alignment
- If ABM should/can be integrated into everything, or reserved for only the highest priority accounts