Powerful Personalization Plays for B2B Marketers

• On-Demand

Audiences crave more personalised experiences. And to hit pipeline goals across your global teams, marketers need to think differently about their GTM plans.

European marketing teams need a new playbook to scale their impact and output without sacrificing their ability to personalise and drive engagement.

Join Drift and ON24 for “Powerful Personalisation Plays For B2B Marketers,” where you’ll learn how to plan, scale and optimise key personalisation and digital engagement strategies.

You’ll learn:

• Best practices to plan a vertical ABM strategy
• Personalisation strategies that can be scaled across accounts and regions
• How to use first-party data to drive rich engagement and conversion across the funnel
• How to build a strong marketing-sales partnership for global success