Building Killer Webinars at Salesforce
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Webinars can be one of the most effective content marketing tactics to drive demand. But creating an impactful webinar involves multiple moving parts and reliance on many different teams. Important elements can fall through the cracks.
In this conversation, Nina Purro, (then) Webinar Program Lead at Salesforce, details how she seals those cracks with a rock-solid process. Join us to learn her roadmap for creating a killer webinar, including:
- Planning, driving, and delivering: the key steps at each phase
- Managing multiple stakeholders and streamlining webinar operations
- Refining your strategy as your webinar program evolves