Producing the Demo
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Kristine Harris, Director of Product Marketing, ON24
Michael Lacey, Senior Director of Original Content, ON24
You have your plan. Now, it’s time to produce your demo. Discover what goes into producing a high-quality demo webinar during “Back2Basics: Producing the Demo.”
This event will show you the basics of:
- Planning demo production, from branding and personalization to CTAs.
- Setting up live, simulive and on-demand demos to address your core audiences.
- The demo essential formats — from software demonstrations to manufacturing instructions — you can use to connect with audiences.
Kristine is the Director of Product Marketing at ON24. She is focused on market research, product strategy, positioning, messaging and customer communication to ensure all ON24 users are up to date on the latest developments.
Mike is the Senior Director of Original Content at ON24. In this role, he leads the creative development and production of brand videos, digital events, and large-scale webinars for ON24 Marketing.