Planning the Demo
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Michelle Blondin, Director of Demand Generation, ON24
Jack Wildt, Sr. Manager Demand Gen Operations, ON24
We have become accustomed to personalized, curated content delivered where we want it, when we want. For many marketers, part of designing a personalized content experience that prospects can easily follow on their buying journey is getting them to the all important demo. In this series, we show you how to put your audience in control of their own demo-destiny.
Tune in to “Back2Basics: Planning the Demo.” to learn how you can plan, operationalize and promote your demo for conversion. During this simulive event, you’ll learn:
- How to use automation to reduce your audience’s time-to-demo and operationalize one-to-many demo programs to make it scalable.
- How to ultimately put your audience in the driver’s seat, allowing them to instantly access or schedule a demo on their schedule.
- When and how to promote your demo program to optimize for conversion.
Michelle Blondin is the Director of Demand Generation at ON24 where she leads strategy and execution across all segments, for new business and expansion opportunities. She is a full-stack marketer with over 15 years experience driving demand and pipeline.
Jack is the Sr. Manager of Demand Gen Operations at ON24, and leads a team of marketers who create and execute digital communications and integrated campaigns leveraging multiple marketing technologies.