How to Integrate Physical Events and Digital Experiences for Demand Gen Success
- On-Demand Webinar
When we get down to it, events — whether in-person or online — are all about generating demand. And if you’re going to generate a lot of demand across a variety of channels, you’re going to need to be able to make sense of it all.
That means being able to tie each marketing touch you make into an end-to-end campaign. Here’s the good news: there are several concrete actions that you can take to seamlessly make live events and webinars a core part of your go-to-market approach. Watch this on-demand webinar to learn:
- The principles of a truly integrated, omnichannel campaign
- Common pitfalls that prevent live events and webinars from producing results at their full potential
- Specific actions you can take to transform events into an engine for generating and accelerating opportunities
Learn how to tie your physical events into your digital events (and vise versa) — watch now!
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Alisa Groocock, Research Director of ABM Strategies, SiriusDecisions
Uzair Dada, Founder and CEO, atEvent and Iron Horse Interactive
Tessa Barron, Vice President Marketing, ON24