A Sneak-Peak into the 2022 B2B Marketing Research Report

Unpacking The Future Of B2B Marketing

Register for Webinar

9 December 2021
| 12:00 pm AEDT
| 9:00 am SGT

ON24 and Green Hat are excited to bring you this upcoming webinar Unpacking The Future of B2B Marketing featuring special guest Kerry Cunningham, ex VP Forrrester/SiriusDecisions, who will discuss the findings of the 2022 Green Hat AMI/BBN marketing research study.

Hot off the press, Kerry is also joined by a CMO panel to highlight the latest trends in key areas such as the balance between B2B branding & demand-gen, effectiveness measurement, content marketing, ABM and martech. And more excitingly what best-in-class marketing looks like and what the future holds for our profession in 2022!

Our panel of B2B experts:

Kerry Cunningham, ‘RevTech Revolutionary’, 6sense
Bernice Muncaster, Marketing & Communications Director, DXC Technology
David Nichols, Commercial Director, PPG Industries
Stuart Jaffray, Managing Director, Green Hat

Key take-aways:

  • What great looks like in B2B marketing today
  • Expert point-of-view on projections for 2022
  • What to do more of and less of!

Kerry Cunningham, RevTech Revolutionary, 6sense

Kerry Cunningham, renowned B2B expert and our keynote speaker, leads product marketing at 6sense. He helps to bring the most complete account-based engagement platform in B2B to market, and continue to help B2B organisations transform their revenue generation practices.

Kerry has notable experience, including as Vice President and Principal Analyst at Forrester & SiriusDecisions.