From Touchpoints to Journeys: 5 Steps to Totally Transform the Buying Experience through Digital-first Events

Speakers: Kate Adams, VP of Marketing, Drift
Tessa Barron, VP of Marketing, ON24

Whether it’s getting your audience to a webinar or moving prospects through the traditional “funnel,” our go-to-market motions often look more like a fragmented, relay race to nowhere rather than a coordinated team effort that progresses pipeline.

So, how do we make all of our pre-, during, and post-event touchpoints add up to an awesome buying experience and, ultimately, revenue?

Watch this webinar featuring Drift to learn best practices for creating a digital event strategy that puts the buyer first, including: 

  • Using innovative tools to personalize webinar promotion and registration at scale
  • Accelerating pipeline through digital event and webinar outreach tactics that drive real-time conversations
  • Offering “hand-raiser” calls-to-action to find your high-priority buyers during a digital event
  • Continuing the conversation through post-event follow-up and nurtures
  • Gathering buyer intent and intelligence along every step of the way 

Make sure your digital event experience is greater than the sum of its parts — watch today!