From on-camera presenters to live demos, video conferencing adds that little extra something that makes your webinars even more engaging. ON24 offers multiple options for integrating video into your events.
If you want to create an on-going webinar series, you can’t beat studio video. High-quality video is particularly engaging, so your viewers will stick around longer and are more likely to come back next month (or week, or quarter, depending on your webinar schedule). The TV-like viewing experience will keep your viewers engaged and lend gravitas and credibility to your speakers.
If you like the idea of on-air talent but you’re not ready to make the leap to a full professional video studio, consider putting your presenter in front of a webcam. ON24 makes it easy to spice up your webinars with easy webcam integration. You’ll help your audience put a face to all the great information they’ve been getting, which will help build a stronger connection with your presenters and your brand.
Integrated video clips
Most of us have little video clips lying around: promotional clips, introductions to your company or solutions, customer testimonials, and so on. These clips can be a great way to introduce video to your webinars, and adding them is no more complicated than dropping in a slide.
Live screenshare is particularly valuable for bottom-of-the-funnel webinars. By this point in the buy cycle, what your prospects need is an opportunity to see first-hand how effective your solution can be. When you add screen share to a webinar, your desktop will display directly in the slide area of the presentation console, where your audience can see the functionality you describe in real time.
Live streaming video
Chances are, you’re already out there delivering live presentations: seminars, trade shows, road shows, executive briefings, and more. If your company is giving a live presentation, consider hiring a professional camera crew to film the event to be either streamed live or captured for on-demand viewing later. The content can also be edited down for additional video and webinar assets.