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IMA Relies on ON24 for Webinar Reliability, Performance and Reporting

April 29th, 2014

Management Accounting Association Leverages ON24
to Take ‘Inside Talk’ Webinar Series to the Next Level

SAN FRANCISCO, Calif. — April 29, 2014 — Since 2006, IMA® (Institute of Management Accountants) has been delivering a series of monthly “Inside Talk” webinars, providing its members with key insights, best practices and educational content – geared to advancing the careers of its constituency of professional management accountants. The webinar series also enables members to earn National Association of State Boards of Accountancy-approved (NASBA) Continuing Professional education (CPE) credits by attending the webinars,
free of charge.

Doing More for Less with ON24
The intrinsic value of delivering CPE via webcasts has made “Inside Talk” very popular with the organization’s membership. As the number of webinar participants worldwide increased, it was important for IMA to ensure state-of-the-art presentation capabilities for “Inside Talk” viewers.

In its quest for continuous improvement, IMA was led to evaluate and select ON24’s Platform 10 as its webcasting solution. Key factors in the selection of the ON24 platform included ON24’s global scale and reach; the customizable features of the ON24 webcasting console; and Platform 10’s ability to customize webcast registration pages and streamline speaker preparation using Presentation Manager XD. In addition, ON24’s deep reporting capabilities give the organization near-immediate access to audience metrics, enabling IMA to track webinar viewers from tablets and mobile devices – ensuring that members received
their CPE credits.

Enhancing Performance, Extending Reach
“Making the switch to the ON24 platform for our ‘Inside Talk’ webinars has been a wonderful experience,” commented Adam Larson, Learning and Development Manager for IMA. “Not only have we saved time and money, but we have better and faster reporting that enables us to quickly award CPE credits. Plus, ON24’s extended capabilities have allowed us to improve the quality of our webcasts by incorporating multimedia – with no performance issues, even for audiences as far away as Europe and Asia.”

IMA plans to further utilize the global capabilities of the ON24 platform by repurposing and translating the webinars and training members in their local languages.

About IMA® (Institute of Management Accountants)
IMA®, the association of accountants and financial professionals in business, is one of the largest and most respected associations focused exclusively on advancing the management accounting profession. Globally, IMA supports the profession through research, the CMA® (Certified Management Accountant) program, continuing education, networking and advocacy of the highest ethical business practices. IMA has a global network of more than 70,000 members in 120 countries and 300 professional and student chapters. Headquartered in Montvale, N.J., USA, IMA provides localized services through its four global regions: The Americas, Asia/Pacific, Europe, and Middle East/Africa. For more information about IMA,
please visit www.imanet.org.

About ON24, Inc.
ON24 is the global leader in cloud-based solutions for webcasting and virtual communications, and the ON24 Network is the world’s largest webinar network. Over the last five years, the ON24 Network delivered 106,000 live webinars to more than 30 million viewers who watched over 27 million hours of content. More than 1,000 organizations, including IBM, CA Technologies, Merck, JPMorgan Chase, Deloitte, Credit Suisse, Rosetta Stone, and SAP, rely on ON24 for demand generation, customer engagement, talent development and town hall meetings. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit https://www.on24.com.