Management Accounting Association Leverages ON24
SAN FRANCISCO, Calif. — April 29, 2014 — Since 2006, IMA® (Institute of Management Accountants) has been delivering a series of monthly “Inside Talk” webinars, providing its members with key insights, best practices and educational content – geared to advancing the careers of its constituency of professional management accountants. The webinar series also enables members to earn National Association of State Boards of Accountancy-approved (NASBA) Continuing Professional education (CPE) credits by attending the webinars,
Doing More for Less with ON24
In its quest for continuous improvement, IMA was led to evaluate and select ON24’s Platform 10 as its webcasting solution. Key factors in the selection of the ON24 platform included ON24’s global scale and reach; the customizable features of the ON24 webcasting console; and Platform 10’s ability to customize webcast registration pages and streamline speaker preparation using Presentation Manager XD. In addition, ON24’s deep reporting capabilities give the organization near-immediate access to audience metrics, enabling IMA to track webinar viewers from tablets and mobile devices – ensuring that members received
Enhancing Performance, Extending Reach
IMA plans to further utilize the global capabilities of the ON24 platform by repurposing and translating the webinars and training members in their local languages.
About IMA® (Institute of Management Accountants)
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