ON24 Announces New Capability to Support ROI-Driven Marketing
SAN FRANCISCO, Calif. — June 10, 2013 — ON24, Inc., the global leader in webcasting and virtual communication solutions, today announced a powerful new capability for all ON24 webcasts, the Webinar Benchmark Index. An industry-first addition to the new ON24 Marketing Performance Suite, the Webinar Benchmark Index allows ON24 customers to compare their webcasts to a collection of peer webcasts and to use that data to improve the performance of their own webcast programs.
ON24 has developed the index in response to requests from customers like AARP, Rosetta Stone, Oracle, SAP and IBM for measurement tools that will help optimize webcasting performance. “Our customers are seeking big-data capabilities to support ROI-driven communications. The benchmark index is the first phase of a strategic development effort designed to provide customers with the benchmark data they require,” said ON24 President and CEO Sharat Sharan.
The Webinar Benchmark Index aggregates numerous key performance metrics and data points to deliver a comprehensive webinar “report card.” It provides actionable intelligence which illustrates how to improve webcasting program outcomes, reach the broadest possible audience, retain audience interest longer and apply industry-standard best practices. This custom reporting is based on data aggregated from ON24’s database of more than 20,000 customer webcasts delivered in the last 12 months.
Benchmark index users have the option of choosing an industry, application area or geographic region as the basis for comparison with their events. They can also choose to compare the performance of an individual webcast to that of all ON24 webcasts. Proprietary ON24 technology ensures that webcast data for individual companies is kept private and secure, and performance results are presented for comparative purposes only.
As the global market share leader in webcasting, ON24 is uniquely positioned to deliver the Webinar Benchmark Index. ON24 already delivers an annual industry webinar benchmarks report and is now, with the Webinar Benchmark Index, delivering custom benchmark data real time. “Webinars are recognized as one of the top-performing B-to-B marketing tools, and we are helping ON24 users bring that performance to the next level by enabling them to further optimize results and ROI,” said Sharan.
The Webinar Benchmark Index is part of the ON24 Marketing Performance Suite, a robust set of tools that increases the power of lead generation programs and is integrated with marketing automation and CRM solutions. The Marketing Performance Suite supports the entire marketing workflow, producing engaging, high-ROI webinars while delivering a highly interactive producer, presenter and participant experience. It enhances marketing programs in these critical areas: audience generation, content creation and delivery and audience engagement, as well as lead qualification and nurturing and performance management.
“With the Webinar Benchmark Index, ON24 is providing tools for the entire marketing communications process, from audience generation to performance metrics,” Sharan added. “Only ON24 provides marketers, from campaign start to finish, with fully integrated pre- and post-event support.”
About ON24, Inc.
ON24, the virtual communications platform for the global enterprise, provides interactive, impactful cloud-based solutions that drive outstanding results. ON24 offers a broad and innovative product portfolio, including webcasting, virtual events and virtual environments, accessible from any device and supported by robust reporting and analytics. Applications for the ON24 platform include demand generation, partner enablement, virtual talent onboarding and development, product launches, company town hall meetings and user conferences. More than 800 organizations, including IBM, CA Technologies, Merck, Unilever, JPMorgan Chase, Deloitte, Credit Suisse, Ernst & Young, Amazon and SAP, rely on ON24. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit http://www.ON24.com.