Industry-Focused Metrics Enable ROI-Driven Marketing
SAN FRANCISCO, Calif. — Sept. 25, 2013 — ON24, the global leader in webcasting and virtual communication solutions, today announced the availability of a new webinar benchmark index for the legal market. This tool allows ON24 customers to compare their webcasts to a collection of peer webcasts and use that data to improve their own performance.
Having developed earlier this year the industry-first Webinar Benchmark Index as part of its Marketing Performance Suite, ON24 is now developing a series of webinar performance indexes specific to individual vertical industries. The first vertical industry index announced by ON24, the Legal Webinar Benchmark Index provides insights that allow marketers in the legal segment to more effectively optimize their webinar marketing results.
The index is the latest addition to the portfolio of virtual communications solutions ON24 provides to legal firms to expand the reach of their marketing and messaging content. “We dominate the legal market, with most leading law firms using ON24 virtual communications for both continuing legal education and marketing programs,” explained ON24 CEO Sharat Sharan.
“The Legal Webinar Benchmark Index is the result of ON24’s ongoing dedication to collecting, organizing and sharing webcast statistical information to help our clients optimize their marketing programs,” commented Sharan. “Webcasting has become a primary marketing tool in the legal segment. With both the performance index and the benchmarks report, our goal is to provide the data and support that enable legal industry marketers to more efficiently use their resources to target and engage audiences, achieve outstanding webinar results and then leverage those results for exceptional ROI.”
About ON24, Inc.