ON24 Webinar Customer Engagement Data Now Directly Integrated
with Eloqua Marketing Automation Solution
SAN FRANCISCO, Calif.— July 1, 2014 — ON24, the global leader in webinars and virtual communication solutions, today announced a comprehensive new integration between the ON24 Digital Experience Platform 10 webcasting solution and Eloqua.
The ON24 Integration Service makes this integration possible – facilitating pass-through of key metrics from ON24 webinars to Eloqua. This data includes user engagement metrics and behavior information, which can be immediately pulled into Eloqua for use in lead scoring and qualification processes to identify sales-ready leads and by sales representatives in their post-webinar interactions with prospects. In addition, Eloqua users can include webinar metrics as a factor in lead nurturing programs, allowing enterprise marketers to more effectively influence their sales pipelines.
“ON24 continues to show momentum in the evolution of the marketing automation ecosystem,” said Tom Masotto, ON24 Vice President of Product Marketing and Business Development. “By integrating with leading platforms such as Eloqua, we are giving marketers the tools to take their programs to the next level and to achieve even greater ROI from webcasts.”
About ON24, Inc.