SAN FRANCISCO, Calif. — May 30, 2013 — ON24, the global leader in webcasting and virtual communication solutions, recently published its annual benchmarks report, a definitive webinar performance guide. It provides a fascinating look at how ON24 customers plan and promote their webcasts. A summary of key findings:
- Webcast attendees procrastinate. Some 64% register the week of a live webinar. And webcast producers should always do a “day of event” promotion blast to get last-minute registrants, as 21% register the day of the webinar.
- TGIF! Send promotional emails on Tuesdays, since people register on Tuesdays more than any other day—and more than twice as many as on Fridays.
- Thinking bi-coastal. Most ON24 webinars start at 11 a.m. Pacific Time, indicating that most customers choose a time that is convenient for both coasts, thereby increasing registration and attendance.
- Anytime viewing. On-demand viewership is growing. ON24 benchmark data show that an average of 25% of those who registered for a webinar prior to the live date viewed the archived version of the event.
See ON24’s registrant procrastination infographic here:
A complimentary copy of the ON24 benchmarks report can be downloaded here:
About ON24, Inc.
ON24, the virtual communications platform for the global enterprise, provides interactive, impactful cloud-based solutions that drive outstanding results. ON24 offers a broad and innovative product portfolio, including webcasting, virtual events and virtual environments, accessible from any device and supported by robust reporting and analytics. Applications for the ON24 platform include demand generation, partner enablement, virtual talent management, product launches, company town hall meetings and user conferences. More than 800 organizations, including IBM, CA Technologies, Merck, Unilever, JPMorgan Chase, Deloitte, Credit Suisse, Ernst & Young, Amazon and SAP, rely on ON24. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit http://www.ON24.com.