52% of buyers want bundled, relevant content.
34% of marketers say creating ABM content is their #1 challenge.
Create customized, engaging content experiences that can be distributed to select individuals or across accounts, accelerating individual buyer journeys, creating better leads and improving conversion rates.
Deliver personalized content experiences to your audience at an individual or organizational level. Put your most relevant content at your audience’s fingertips, ensuring they are delivered the right content at the right time.
Easily create unique content experiences by selecting the content type, length and message that will most resonate with different decisionmakers. To further personalize content, add interactive elements geared toward the individual, such as a poll that speaks directly to a specific business issue, or CTAs that specifically address the person.
Compare asset conversion within a campaign and across your entire program. Know what topics are top of mind across an organization based on the content that gets the greatest interest. Then, use that intelligence to inform and optimize content targeted at prospects in the same market or industry.
Dynamically build personalized content experiences through a drag and drop page builder.
Find the webinar and video segments that drive the most engagement and edit your content to focus prospects on those sections.
Move prospects to the next step of the buyer journey through high-touch CTAs, such as a contact me, Q&A, polls and more, that can be customized for the individual or account.