The emphasis will be on the significance of webinar marketing in customer engagement discussed by digital thought leaders from Forrester, Hubspot, ON24 and many more.
ON24, the leading webinar marketing company will be holding the Webinar World Virtual on 6 June, 2017. This will be a free digital event with a focus on presenting webinar best practices. There will be a discussion on the creation of engagement-oriented and impactful content to attract audiences and for qualifying leads and revenue. As per a Forrester report, 87% of B2B marketers find it challenging to gain customer attention through webinars. Mark Bornstein, Vice President of Content Marketing at ON24, said, “Almost every marketer I talk to says that the biggest challenge they face is engaging the modern, do-it-yourself buyer. ON24 Webinar World Virtual will show marketers how to engage hundreds, or even thousands of prospects, for almost an hour and convert them to highly-qualified leads with interactive, data-driven webinars. In just a few hours without ever leaving the office, marketers can learn how to maximize their webinar program and drive results.” ON24 WWV will highlight the following: • Steve Casey, Principal Analyst at Forrester as the keynote presenter • ON24 Best Practices for Webinar Strategy & Webinar Execution • Top brands and their customer case studies and sessions • Live Q&A session with ON24 webinar marketing experts like Joe Hyland, CMO and Mark Bornstein, VP of Content Marketing The company had held an in-person user conference in San Francisco in March 2017. The Webinar World Virtual will create a curated version of this event and will showcase the most noted sessions from the event in an online format. The digital event will leverage the ON24 engagement-at-scale platform to allow its attendees witness videos. The virtual format of this event will expand its reach even further making it possible for marketers to gain valuable insights and directions on maximizing results from their webinar programs.