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ON24 Adds New Benchmark to Measure Customer Engagement and Scale Interactions

The ON24 webinar marketing platform empowers marketers to engage hundreds and thousands of leads and generate the high-quality, data-driven insights they need to accelerate prospects through the buying cycle At the ongoing SiriusDecisions Summit, ON24, the leading webinar marketing company, called for a new metric to measure customer interactions, by hours instead of seconds, creating the new engagement-at-scale category in the martech stack. Marketers are under increasing pressure to fill the sales pipeline, yet the second-long interactions created by marketing technologies aren’t enough to engage customers meaningfully across their lifecycle. ON24 helps companies engage customers at scale and deliver meaningful insights on those interactions. Integrated with all leading marketing automation and CRM platforms, ON24 enables marketers to optimize demand generation, enhance lead qualification and accelerate sales pipeline opportunities. “Why is it that, as marketers, we are so happy with a few seconds of engagement?” asks Mark Bornstein, Vice President, Content Marketing, ON24. “For so long, we have been forced to choose between engagement and scale. With the ON24 Webinar Marketing Platform, marketers can create interactive digital experiences that engage hundreds, or even thousands of prospects, providing deeper insights into their specific needs and interests.” Over 100 vendors are showcasing their innovative technologies at the conference to demonstrate how their solutions generate plenty of data points that help marketers get closer to their customers. Yet, none of these technologies — email automation, social media, white papers, etc. — create customer experiences that are measured in hours. The ON24 webinar marketing platform is the only tool in the martech stack that enables businesses to have an interactive conversation with thousands of their prospects for almost an hour and use that interaction to improve insights into their leads.]]>