Back to Newsroom

MarTech Advisor: ON24 Announces Benchmarking Analytics; Enables Marketers to Measure Performance Against Peers

Customers will gain vital insights into how webinars compare in their industry San Francisco: ON24, the webinar platform, today announced the launch of ON24 Benchmarking, a new feature enabling customers to view and compare their webinar engagement statistics against other companies in their industry. “We’re always looking for ways to give our customers the most relevant and actionable data, and ON24 Benchmarking will provide customers with unprecedented apples-to-apples visibility into average engagement and metrics for companies in the same sector,” says Sharat Sharan, CEO and Co-Founder of ON24. “This product empowers businesses with critical data that allows them to identify and measure areas of strength and adjust accordingly to maximize performance.” While ON24 customers have always had the ability to compare their events to the overall averages of all ON24 customer webinars, the platform’s Benchmarking feature takes this application a step further to enhance existing data and give marketing teams a more segmented and in-depth look at their engagement. By breaking down and calculating a wider range of usage details by industry, including specific use cases, such as lead generation and customer experience, ON24 Benchmarking delivers a more granular audience analysis for key metrics, including:

  • Engagement Score
  • Conversion Rate (webinar registration to webinar attendance)
  • Average Registrants
  • Total Attendees
  • Average Live Attendees
  • Average On-Demand Attendees
  • Average Live Attendee Duration
  • Average On-Demand Attendee Duration
ON24 Benchmarking categorizes all customers by industry, including technology, life sciences, finance and many others. The new feature is built into ON24’s larger offerings, with no additional charge to current customers. Like all ON24 features, ON24 Benchmarking is designed to integrate with CRM and marketing automation platforms, working seamlessly with Salesforce, Microsoft CRM, NetSuite, Eloqua, Marketo, Silverpop, ExactTarget, HubSpot and more.]]>