Multimedia marketing platform ON24 has launched ON24 Intelligence, a webinar analytics package designed to help marketers pass leads to sales and prove the ROI of their webinar efforts.
The solution features comprehensive webinar analytics in four key areas of measurement, including:
- Campaign Intelligence, which provides aggregated metrics from all campaign webinars. This includes user profiles, lead sources, viewer activity and engagement scores.
- Event Intelligence, featuring more than 15 types of webinar metrics, including summary dashboards, registration conversion, content views and survey responses. Data is updated in real time.
- Webinar Benchmarking, which provides data from ON24’s database to enable users to compare webcast performance to averages across a target segment.
- ON24 Integration Service, which includes support from CRM and marketing automation platforms, such as Salesforce, Microsoft CRM, NetSuite, Eloqua and HubSpot. More than 30 types of metrics can be transferred and compiled to streamline the lead-scoring and nurturing process.