Back to Newsroom

CMO's Corner: Forget True Crime, Podcasts Are For B2B Marketers

Apple announced they would began sharing analytics from Podcast useage to creators. Although the news passed without much fanfare don’t let that fool you, podcasts can have a huge impact on your marketing strategy. Marketers take note, podcasts are no longer for true crime mysteries and comedy routines – they’ve become a viable B2B marketing channel.]]>