ON24Joe Hyland, CMO at webinar software platform ON24, shares his company’s martech stack, a mix of CRM systems and marketing automation tools that it uses to gain a 360-degree view of its customers.
- Salesforce Wave Analytics ON24 leverages this technology to make data-driven decisions and generate insights around its sales pipeline in real time.
- CRM Fusion This tool helps ON24 ensure its Salesforce data is clean and of a high enough quality to better score leads and increase the rate of leads accepted by the sales team.
- LeanData ON24’s marketing operations rely on LeanData for lead management, matching, routing and reporting. It‘s also helpful for ABM and targeted marketing programmes.
- SpringML This tool is chosen for its predictive analytics capabilities which help improve ON24’s forecasting.
- GainInsights ON24 uses this piece of tech to help the business understand the entire lifecycle of its customers.
- Conductor Joe explains that Conductor helps ON24’s customers find the content they want: its insights into the trends and topics ON24 customers are searching for have revealed impactful opportunities for new keywords and content topics
- Demandbase This platform provides personalisation at an account-based level, ensuring ON24’s campaigns are relevant to its prospects’ business and industry. That work is generating better-quality leads and increasing the number of leads accepted by the sales team.
- Optimizely Optimizely is personalisation technology that helps the company meet the customer wherever they are across any channel, and allows the brand to experiment with different mixes of targeted content and experiences.
- Influitive Influitive helps the company build a robust community of customer advocates.