ON24, the webinar platform, has announced that it has launched its new premeditated partner program called the ON24 SuccessOne Partner Program. This program will essentially help the company increase its presence in the industry of B2B marketing. Apart from this, the company has also announced the appointment of Greg Goldstein as the leader of this new initiative.
The Co-Founder and Chief Executive Officer of ON24, Sharat Sharan, said in a release, “We are constantly working to help best serve our customers and reach new ones. The launch of our SuccessOne partner program allows ON24 to significantly extend the reach of our core offering while supporting our partners to build successful marketing consulting practices, and we’re excited to bring Greg aboard to build this program from the ground up.”
In his new position at ON24 as the Senior Director Global Channel Sales and Development, Goldstein will spearhead the entire program. He has more than 16 years of experience in the field of channel leadership. He has previously worked at Act-On Software as the Senior Director of Global Channel Development and Sales. During his tenure in the company, he had successfully executed new partner programs by bringing in more than 80 partners. Goldstein has also held several leadership positions at Sage Software, FrontRange Solutions, and SugarCRM.
Goldstein will primarily be in charge of developing the partner program from a basic level. The team will have to work closely with various consulting firms in order to help them realize the full potential of the marketing platform of ON24. The launch of this new program and the appointment of Goldstein comes at a significant juncture for the company as it has recently witnessed an increase in revenue along with an upsurge in new customers. Recently, ON24 also acquired a $25 million funding from Goldman Sachs.
ON24 deals in marketing services and products based on virtual events and webcasting. The company was founded in 1998 and is based in San Francisco, California.