There’s no shortage of talented women in business, yet the revenue side of a company has historically been dominated by men.
Data from the CEB reveals that women represent only 30 percent of first- and mid-level sales management roles, and 20 percent of department head or general manager type roles. A report from CNN claims that only 14.2 percent of the top five leadership positions at the companies in the S&P 500 are held by women.
I want to take this opportunity to recognize some of the smartest, most progressive, and hardest-working women in revenue roles, from sales and marketing to CEOs and founders. We’ve had many conversations with coworkers and colleagues in the industry, and have come up with a list of 50+ women in revenue that you should know.
Why should you know them? These are women who don’t manage, they lead. They don’t preach, they execute. They don’t watch, they act. They are today’s leaders, and we can learn a lot from them.
Below is our list of 50+ powerful women in revenue along with some meaningful quotes and words of inspiration. This list is by no means comprehensive – rather it’s just a good start at recognizing some of the women that make the business we run great.
If you know anyone that deserves to be on this list, let us know in the comments below.
So, without further adieu, here are the people you should know!
Sales Development Practice Leader, TOPO
Soon to be CMO, Engagio
VP of Marketing, BrightFunnel
VP of Marketing, Domo, Inc.
SVP Marketing & Sales Development, Apttus
Understanding an evolving sector isn’t gender-specific, but personally I enjoy the fast-paced nature of the tech sphere. As long as you’re placing the needs of your customers and organization first, you’re free to employ new strategies, tactics, and create the kind of strong internal bonds that lead to lasting success.
Head of Marketing, Shopify
Formerly of Hubspot & Airbnb
VP of Emerging & SMB Sales, Intacct
Author, speaker, advisor
Sr. Director of Sales, ON24
VP of Sales, Mindflash
Ada Chen Rekhi
Founder & COO, NoteJoy
President & Chief Strategist, The Bridge Group
The rules of success for achieving as a salesperson are no different for a man than they are for a woman. The #1 tip I would tell anyone moving into the sales profession is to set goals for yourself that are outside of your quota and make sure one of them is perfecting your craft. If you rely solely on your company to provide you with the skills that you need you will be sorely disappointed. You own the success of you.
VP and GM, Zendesk
Area Vice President of Sales, Marketo
VP of Sales, Oracle Marketing Cloud
VP of Customer Acquisition, SOASTA
VP of Strategic Business Development, Integrate
Director of Customer Success, Seal Software
SVP of Marketing, Radius Intelligence
I was naturally drawn to be a part of a culture that was at the heart of changing the world on how we communicate and interact. With this space being so heavily male-dominated, I do feel as a woman, I am able to add balance, in ways that don’t come naturally to men, that as a generalization focuses on how the technology itself rather than the humans using it. By moving the corporate story to customer storytelling instead of stats, putting our customers and users first rather than our products and cultivating relationships with our customers at a deeper level, I feel women have this unique capability that the tech space should embrace.
CEO & Cofounder, Mattermark
CEO & Cofounder, Peek
CEO & Founder, Node.io
Principal, Duarte Design
A successful leader – whether a man or a woman – has to possess high IQ and high EQ (emotional intelligence), and it’s been my experience that woman are often better equipped to tap into both the rational and emotional motivations of their teams. For instance, when change happens rapidly (like it does in martech), resistance is bound to occur, and the only way to engage and get buy-in from teams is to understand the rational and emotional reasons for that resistance and then to actively address both as you move the organization forward. Understanding and acknowledging the importance of a high EQ makes you better able to handle the conflict and stress that never fails to occur in this space, and it’s been a conscious focus of mine as I’ve navigated through my career.
Megan Lueders Megan Lueders
VP of Marketing, Zenoss
Rhonda Shantz Rhonda Shantz
Leah Groski Leah Groski
Sr. Manager, Demand Generation, CoreOS
Kathleen Hayes Kathleen Hayes
VP of Marketing, LightBend
Emmanuelle Skala Emmanuelle Skala
VP of Sales and Customer Success, Digital Ocean
Don’t wait to speak up until you have all the answers. No one wants to be wrong – but women tend to care about this more than men. Women will hold back until they are 100% certain while men are ok with tossing out some hypothesis and guesses. This leaves you out of the conversation. Don’t wait until you have all the facts – your judgement and instinct are your assets so use them.
Lena Shaw Lena Shaw
Director of Marketing and Growth, LeadGenius
Patrice Green Patrice Greene
CEO, Marvel Marketers
Anneke Selley Anneke Selley
CEO & Founder, Reality Works
Lesley Young Lesley Young
Global SVP, Box
Alexis Johnson Alexis Johnson
VP, Customer Operations, Interana
Lauren Vaccarello Lauren Vaccarello
VP of Marketing, Box
Jen Spencer Jen Spencer
VP of Sales and Marketing, Allbound
When you’re the only female in a boardroom of gray slacks and light blue dress shirts, people remember you. And, when you’re immediately discounted upon arrival and then you’re the first person to actually say something interesting, people remember you. That’s my unique advantage.
Megan Heuer Megan Heuer
VP of Research, SiriusDecisions
Tracy Eiler Tracy Eiler
Kristen Wendel Kristen Wendel
Director of Marketing Operations, VersionOne
Andrea Austin Andrea Austin
VP Enterprise Business, InsideView
Carolyn Betts Carolyn Betts
Founder & CEO, Betts Recruiting
Bridget Gleason Bridget Gleason
VP of Sales, Logz.io
Be both confident and curious. Many studies have shown that women feel the need to ‘check all the boxes’ before applying for a job or taking on a new challenge. Men don’t have that same inclination. In order to lead, a woman must exude confidence, and be comfortable with the fact that she might not have all the answers and that mistakes and failure are part of the package. Equally important is the quality of curiosity. Curiosity strengthens relationships. It fosters agile thinking. It facilitates deeper insights.
If you know a women leaders in revenue who belongs on this list, give them a shoutout in the comments!