It was recently reported that the giant networking site Facebook is having a trial of a mid-roll ads for videos viewed for at least 20 seconds. Facebook is going to generate cash from the publisher’s clips that are being posted on the platform. It is said that 55 percent of the sales will go to the video’s publisher in an arrangement similar to how Youtube works.
In Facebook, there are an estimated billion of videos viewed per day. That just means there is a huge generating revenue outlook for the company. This will encourage publishers to keep on making clips that will last for a while and keep the viewer’s attention to make money. This simply serves as a new earning potential for video publishers.
According to the webinar platform ON24 CMO Joe Hyland, “By only allowing ads 20 seconds into a video, Facebook is taking an interesting approach by sending a clear message to publishers create engaging content, or else your ads won’t be seen.” He also added that Zuckerberg’s Facebook has come to the realization that engagement with videos is more valuable compared to clicks. The plan came after complaints from the Buzzfeed executives of not gaining from the videos in Facebook was addressed to the networking site’s executives.
Just last year, Facebook allowed publishers in creating videos that are sponsored by advertisers. They also tried other options in creating ad opportunities for the publishers. These moves can have the biggest outcome as it comes with all kinds of videos from the entire network most importantly in the newsfeed.
When asked about the development of the plan, a Facebook rep didn’t leave any comments. But Dan Rose, Facebook VP who is in-charge of the content operations once told a publication that further discussion on expanding the mid-roll ads on live videos and other video formats will be in early 2017.