YOUR MARKETING MATURITY TEST IS COMPLETE

Congratulations! You’ve completed your marketing maturity assessment. Below are your results and tailored content recommendations.

YOUR MARKETING MATURITY RATING

Beginner

YOUR SCORE

THE BENCHMARK

39 /95

60

As a beginner, you have some gaps in the foundational elements as identified in this tool. Focus on those to fill the gaps before advancing to other areas.

11 Strategy &
Process
7 Data &
Measurement
6 Action
5 Technology
10 Audience
Experience

Strategy & Process

YOUR SCORE

11

THE BENCHMARK

9

Summary

Your strategy and process results are the foundation to build your marketing efforts. This should be a critical area of focus to improve your standing and find innovative ways to engage and interact with audiences to drive marketing results.

Recommended reading

Digital-first Marketing Strategy

Playbook | Strategy & Process | 27/08/2020

Data & Measurement

YOUR SCORE

7

THE BENCHMARK

9

Summary

Data & Measurement: Marketers must prioritize measurement efforts that demonstrate pipeline and business impact. Teams can’t rely on vanity or activity-based metrics to show the impact of their efforts.

Recommended reading

Basic Digital Experience Measurement

Playbook | Data & Measurement | 27/08/2020

Action

YOUR SCORE

6

THE BENCHMARK

16

Summary

In a digital-first marketing environment, having strategic calls to action is an imperative. These are the groundwork upon which sales and marketing plays can be driven based off of this engagement.

Recommended reading

Marketing Action: Optimizing and Improving Experiences

Playbook | Action | 27/08/2020

Technology

YOUR SCORE

5

THE BENCHMARK

9

Summary

The options for marketing technologies have exploded over the past decade. Marketers must prioritize integrations and use the full depth of capabilities of the systems they have in place today.

Recommended reading

Martech Inventory & Audit

Playbook | Tools & Templates | 28/08/2020

Audience Experience

YOUR SCORE

10

THE BENCHMARK

17

Summary

With an increasing amount of digital experiences at buyer and customer fingertips, marketers have to create digital experiences that provide opportunities for them to advance their journeys. Enabling audiences with additional experiences and content, rather than gates, should be a priority.

Recommended reading

Advanced Engagement Techniques

Playbook | Audience Experience | 27/08/2020