RECEIVE TAILORED CONTENT BASED ON YOUR RESULTS

Based on your results, you will receive tailored content recommendations. These playbooks will help you to operationalize new processes and concepts to advance your marketing maturity.

20

Questions

15

Minutes

Strategy & Process

Data & Measurement

Action

Technology

Audience Experience

19 / 19

Digital experiences are...

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YOUR MARKETING MATURITY TEST IS COMPLETE

Congratulations! You’ve completed your marketing maturity assessment. Below are your results and tailored content recommendations.

YOUR MARKETING MATURITY RATING

Novice Beginner Intermediate Expert Advanced

YOUR SCORE

THE BENCHMARK

/95

You are a newbie to the world of digital marketing. You should focus on setting up the appropriate process and building a team of coworkers can support the digital marketing effort.

As a beginner, you have some gaps in the foundational elements as identified in this tool. Focus on those to fill the gaps before advancing to other areas.

As an intermediate digital experience marketer, you have the foundational elements in place. Now is your chance to build on this base to take your programming to more advanced levels.

With an expert result, you need to focus on fine tuning areas of execution. Based on your results you have one or two areas that will require your attention to reach the Advanced level.

Congratulations! As an advanced digital marketer, your goal now is find ways to share this knowledge internally to help take digital programming to the next level.

13 Strategy &
Process
8 Data &
Measurement
12 Action
15 Technology
12 Audience
Experience

Strategy & Process

YOUR SCORE

THE BENCHMARK

Summary

Your strategy and process results are the foundation to build your marketing efforts. This should be a critical area of focus to improve your standing and find innovative ways to engage and interact with audiences to drive marketing results.

Data & Measurement

YOUR SCORE

THE BENCHMARK

Summary

Data & Measurement: Marketers must prioritize measurement efforts that demonstrate pipeline and business impact. Teams can’t rely on vanity or activity-based metrics to show the impact of their efforts.

Action

YOUR SCORE

THE BENCHMARK

Summary

In a digital-first marketing environment, having strategic calls to action is an imperative. These are the groundwork upon which sales and marketing plays can be driven based off of this engagement.

Technology

YOUR SCORE

THE BENCHMARK

Summary

The options for marketing technologies have exploded over the past decade. Marketers must prioritize integrations and use the full depth of capabilities of the systems they have in place today.

Audience Experience

YOUR SCORE

THE BENCHMARK

Summary

With an increasing amount of digital experiences at buyer and customer fingertips, marketers have to create digital experiences that provide opportunities for them to advance their journeys. Enabling audiences with additional experiences and content, rather than gates, should be a priority.