{"id":294376,"date":"2025-11-28T16:01:04","date_gmt":"2025-11-29T00:01:04","guid":{"rendered":"https:\/\/www.on24.com\/blog\/%e3%81%82%e3%81%aa%e3%81%9f%e3%81%aeb2b%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%83%86%e3%83%83%e3%82%af%e3%82%b9%e3%82%bf%e3%83%83%e3%82%af%e3%81%af%e3%80%81%e3%81%93\/"},"modified":"2026-02-05T08:34:14","modified_gmt":"2026-02-05T16:34:14","slug":"why-martech-and-ai-arent-driving-b2b-growth","status":"publish","type":"post","link":"https:\/\/www.on24.com\/ja\/blog\/why-martech-and-ai-arent-driving-b2b-growth\/","title":{"rendered":"\u3042\u306a\u305f\u306eB2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c6\u30c3\u30af\u30b9\u30bf\u30c3\u30af\u306f\u3001\u3053\u3093\u306a\u306b\u611a\u304b\u306a\u306f\u305a\u304c\u306a\u3044\u307b\u3069\u8ce2\u3044\u3067\u3059"},"content":{"rendered":"<p id=\"ember52\" class=\"ember-view 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reader-text-block__paragraph\">\u304a\u305d\u3089\u304f\u3001\u79c1\u305f\u3061\u306e\u96c6\u56e3\u7684\u306a\u5931\u6557\u306e\u6700\u3082\u611a\u304b\u306a\u7406\u7531\u306f\u6700\u3082\u5358\u7d14\u306a\u3082\u306e\u3067\u3059\u3002\u6295\u8cc7\u3057\u305f\u30c4\u30fc\u30eb\u3059\u3089\u4f7f\u3063\u3066\u3044\u306a\u3044\u306e\u3067\u3001\u7d50\u679c\u3092\u751f\u307f\u51fa\u305b\u3066\u3044\u307e\u305b\u3093\u3002\u5358\u306b\u990a\u5b50\u7e01\u7d44\u306e\u5de8\u5927\u306a\u5931\u6557\u304c\u8d77\u304d\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n<p id=\"ember57\" class=\"ember-view reader-text-block__paragraph\">\u805e\u3044\u305f\u3068\u3053\u308d\u3067\u306f <a class=\"EhYsXEeqfcrpLzshlWBkkyGXflaRtFMKg \" tabindex=\"0\" href=\"https:\/\/www.gartner.com\/en\/marketing\/topics\/marketing-technology\" target=\"_self\" data-test-app-aware-link=\"\">\u30ac\u30fc\u30c8\u30ca\u30fc\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6280\u8853\u8abf\u67fb<\/a>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30fc\u30c0\u30fc\u306f\u3001\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6280\u8853\u30b9\u30bf\u30c3\u30af\u306e\u3046\u3061\u308f\u305a\u304b33%\u3057\u304b\u4f7f\u308f\u308c\u3066\u3044\u306a\u3044\u3068\u5831\u544a\u3057\u3066\u3044\u307e\u3059\u3002\u6280\u8853\u306b\u6295\u8cc7\u3059\u308b1\u30c9\u30eb\u306b\u5bfe\u3057\u3001\u5e73\u5747\u3057\u306667\u30bb\u30f3\u30c8\u304c\u4f11\u7720\u72b6\u614b\u306e\u6a5f\u80fd\u3084\u68da\u4e0a\u3052\u88fd\u54c1\u306b\u7121\u99c4\u9063\u3044\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p id=\"ember58\" class=\"ember-view reader-text-block__paragraph\">\u3053\u308c\u306f\u3082\u306f\u3084\u7121\u8996\u3067\u304d\u307e\u305b\u3093\u3002\u7d4c\u55b6\u5e79\u90e8\u3082\u6c17\u3065\u3044\u3066\u3044\u308b\u3002\u305d\u3057\u3066\u3001\u4fa1\u5024\u3092\u793a\u305b\u306a\u304b\u3063\u305f\u3053\u3068\u304c\u4e88\u7b97\u306e\u53cd\u767a\u3092\u5f15\u304d\u8d77\u3053\u3057\u307e\u3057\u305f\u3002\u5168\u4f53\u3068\u3057\u3066 <a class=\"EhYsXEeqfcrpLzshlWBkkyGXflaRtFMKg \" tabindex=\"0\" href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2024-05-13-gartner-cmo-survey-reveals-marketing-budgets-have-dropped-to-seven-point-seven-percent-of-overall-company-revenue-in-2024\" target=\"_self\" data-test-app-aware-link=\"\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e88\u7b97\u306f\u6e1b\u5c11\u3057\u307e\u3057\u305f<\/a> 2023\u5e74\u306e\u58f2\u4e0a\u9ad8\u306e9.1%\u304b\u3089\u30012024\u5e74\u306b\u306f\u308f\u305a\u304b7.7%\u306b\u6e1b\u5c11\u3057\u307e\u3057\u305f\u3002<\/p>\n<p id=\"ember59\" class=\"ember-view reader-text-block__paragraph\">\u3053\u308c\u306f\u60aa\u5faa\u74b0\u3067\u3059:<\/p>\n<ul>\n<li><strong>\u904e\u5c0f\u8a55\u4fa1<\/strong> ROI\u306e\u8a3c\u660e\u304c\u4e0d\u53ef\u80fd\u306b\u306a\u308a\u3001\u79c1\u305f\u3061\u306e\u4fe1\u983c\u6027\u304c\u640d\u306a\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/li>\n<li><strong>ROI\u306e\u6b20\u5982 <\/strong>\u5f53\u793e\u306e\u30de\u30fc\u30c6\u30c3\u30af\u4e88\u7b97\u306f\u3001\u300c\u52b9\u7387\u7684\u306a\u6210\u9577\u300d\u306b\u6ce8\u529b\u3059\u308bCFO\u306b\u3068\u3063\u3066\u7c21\u5358\u306a\u6a19\u7684\u3068\u306a\u308a\u307e\u3059\u3002<\/li>\n<li><strong>\u305d\u3057\u3066\u6700\u5f8c\u306b\u3001\u4e88\u7b97\u524a\u6e1b\u306f\u5fc5\u8981\u306a\u8cc7\u91d1\u3092\u5931\u308f\u305b\u307e\u3059<\/strong> \u307e\u305a\u5229\u7528\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u8a13\u7df4\u3068\u7d71\u5408\u306e\u305f\u3081\u306b\u3002<\/li>\n<\/ul>\n<p id=\"ember61\" class=\"ember-view reader-text-block__paragraph\">\u3069\u3053 <a class=\"EhYsXEeqfcrpLzshlWBkkyGXflaRtFMKg \" tabindex=\"0\" href=\"https:\/\/chiefmartec.com\/2018\/02\/decade-of-martech\/\" target=\"_self\" data-test-app-aware-link=\"\">\u304b\u3064\u3066\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304cIT\u3092\u4e0a\u56de\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3057\u305f<\/a>\u3082\u306f\u3084\u59a5\u5f53\u6027\u304c\u306a\u3044\u3088\u3046\u306b\u601d\u308f\u308c\u307e\u3059\u3002\u30c1\u30fc\u30e0\u304c\u6280\u8853\u3092\u9069\u5207\u306b\u6d3b\u7528\u3067\u304d\u306a\u3051\u308c\u3070\u3001IT\u90e8\u9580\u306f\u3088\u308a\u591a\u304f\u306e\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3092\u63e1\u308a\u307e\u3059\u3002<strong>\u79c1\u305f\u3061\u306f\u3001\u53ce\u76ca\u6210\u9577\u306b\u5411\u3051\u3066\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u652f\u51fa\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u3092\u640d\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3057\u305f<\/strong> \u305d\u3057\u3066\u3001IT\u304c\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3084\u7d71\u5408\u3068\u3044\u3063\u305f\u5168\u793e\u7684\u306a\u8ab2\u984c\u306b\u50be\u304f\u4e2d\u3067\u3001IT\u304c\u9078\u3076\u30c4\u30fc\u30eb\u304c\u751f\u7523\u6027\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6ce8\u529b\u3059\u308b\u3053\u3068\u304c\u307b\u3068\u3093\u3069\u306a\u3044\u305f\u3081\u3001\u6d3b\u7528\u4e0d\u8db3\u306e\u60aa\u5faa\u74b0\u3092\u3055\u3089\u306b\u5f37\u56fa\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2 id=\"ember62\" class=\"ember-view reader-text-block__heading-2\">\u30b4\u30df\u306e\u5165\u308a\u8fbc\u307f\u3001\u30b4\u30df\u306eAI<\/h2>\n<p id=\"ember63\" class=\"ember-view reader-text-block__paragraph\">AI\u3078\u306e\u71b1\u610f\u306f\u975e\u5e38\u306b\u9ad8\u304f\u3001\u591a\u304f\u306e\u30ea\u30fc\u30c0\u30fc\u304c\u5927\u898f\u6a21\u306b\u8d85\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u73fe\u3067\u304d\u308b\u3053\u3068\u3092\u671f\u5f85\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u53ef\u80fd\u6027\u306f\u73fe\u5b9f\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u306e\u91ce\u5fc3\u306f\u5371\u967a\u306a\u307b\u3069\u4e0d\u5b89\u5b9a\u306a\u57fa\u76e4\u306e\u4e0a\u306b\u7bc9\u304b\u308c\u3066\u3044\u307e\u3059\u3002\u5b89\u4fa1\u306a\u71c3\u6599\u3092\u5165\u308c\u3066F1\u30ec\u30fc\u30b9\u306b\u52dd\u3066\u308b\u308f\u3051\u3058\u3083\u306a\u3044\u3002<\/p>\n<p id=\"ember64\" class=\"ember-view reader-text-block__paragraph\">\u554f\u984c\u306f\u4e8c\u3064\u3042\u308a\u307e\u3059\u3002\u30c7\u30fc\u30bf\u6226\u7565\u306e\u4e0d\u8db3\u3068\u4eba\u6750\u306e\u4e0d\u8db3\u3067\u3059\u3002<a class=\"EhYsXEeqfcrpLzshlWBkkyGXflaRtFMKg \" tabindex=\"0\" href=\"https:\/\/www.mckinsey.com\/capabilities\/mckinsey-digital\/our-insights\/tech-forward\/delivering-the-right-data-talent-for-your-data-transformation\" target=\"_self\" data-test-app-aware-link=\"\">\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u306b\u3088\u308b\u7814\u7a76<\/a> \u9a5a\u304f\u3079\u304d\u3053\u3068\u306b\u300177%\u306e\u4f01\u696d\u304c\u6a5f\u80fd\u7684\u306a\u30c7\u30fc\u30bf\u30a4\u30f3\u30d5\u30e9\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u4eba\u6750\u3092\u6b20\u3044\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u4eba\u9593\u306e\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u306b\u3088\u308a\u3001\u6700\u5148\u7aef\u306eAI\u3067\u3055\u3048\u4e0d\u5b8c\u5168\u3067\u4e0d\u6b63\u78ba\u304b\u3064\u5206\u65ad\u3055\u308c\u305f\u30c7\u30fc\u30bf\u4e0a\u3067\u52d5\u4f5c\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p id=\"ember65\" class=\"ember-view reader-text-block__paragraph\">\u3069\u3093\u306aB2B\u30de\u30fc\u30b1\u30bf\u30fc\u3067\u3082\u3001\u60aa\u3044\u30c7\u30fc\u30bf\u306e\u305f\u3081\u306b\u5931\u6557\u3057\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f5c\u3063\u305f\u3053\u3068\u304c\u3042\u308b\u306f\u305a\u3067\u3059\u3002\u8ab0\u306b\u3067\u3082\u8d77\u3053\u308b\u3053\u3068\u3060\u3002\u3057\u304b\u3057\u3001AI\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u679c\u3092\u5bb9\u6613\u306b\u500d\u5897\u3055\u305b\u308b\u3068\u540c\u6642\u306b\u3001\u6c5a\u308c\u305f\u30c7\u30fc\u30bf\u306b\u3088\u308b\u88ab\u5bb3\u3082\u500d\u5897\u3055\u305b\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p id=\"ember66\" class=\"ember-view reader-text-block__paragraph\">\u30c7\u30fc\u30bf\u306e\u57fa\u76e4\u3092\u3057\u3063\u304b\u308a\u7bc9\u304f\u6642\u9593\u306f\u5341\u5206\u306b\u3042\u308a\u307e\u3057\u305f\u3002\u9ad8\u54c1\u8cea\u3067\u65b0\u9bae\u306a\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u91cf\u3092\u512a\u5148\u3057\u3001\u30c7\u30fc\u30bf\u885b\u751f\u7fd2\u6163\u3092\u5b88\u308b\u3079\u304d\u3060\u3063\u305f\u3053\u3068\u306f\u5206\u304b\u3063\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u5148\u5ef6\u3070\u3057\u306b\u3059\u308b\u3068\u3001\u5dee\u3057\u8feb\u3063\u305f\u300c\u30b4\u30df\u304c\u5165\u3063\u3066\u30b4\u30df\u304c\u51fa\u308b\u300dAI\u5371\u6a5f\u306b\u76f4\u9762\u3057\u307e\u3059\u3002<\/p>\n<p id=\"ember67\" class=\"ember-view reader-text-block__paragraph\">\u305d\u306e\u7d50\u679c\u306f\u52b9\u679c\u304c\u306a\u3044\u3060\u3051\u3067\u306a\u304f\u3001\u7a4d\u6975\u7684\u306b\u6709\u5bb3\u3067\u3059\u3002<a class=\"EhYsXEeqfcrpLzshlWBkkyGXflaRtFMKg \" tabindex=\"0\" href=\"https:\/\/www.forrester.com\/blogs\/predictions-2024-b2b-marketing-sales-product\/\" target=\"_self\" data-test-app-aware-link=\"\">\u30d5\u30a9\u30ec\u30b9\u30bf\u30fc\u306f\u4e88\u6e2c\u3057\u3066\u3044\u307e\u3059<\/a> \u305d\u306e\u8584\u304f\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u751f\u6210AI\u306f\u3001B2B\u8cfc\u5165\u8005\u306e70%\u306e\u8cfc\u5165\u4f53\u9a13\u3092\u4f4e\u4e0b\u3055\u305b\u308b\u3067\u3057\u3087\u3046\u3002AI\u4ee5\u5916\u3067\u3082\u3059\u3067\u306b\u898b\u3089\u308c\u307e\u3059: <a class=\"EhYsXEeqfcrpLzshlWBkkyGXflaRtFMKg \" tabindex=\"0\" href=\"https:\/\/www.demandgenreport.com\/industry-news\/news-brief\/gartner-survey-reveals-the-pitfalls-of-personalization-to-avoid\/49907\/\" target=\"_self\" data-test-app-aware-link=\"\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u3066\u3044\u306a\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001B2B\u8cfc\u5165\u8005\u306e\u534a\u6570\u4ee5\u4e0a\u306b\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u4f53\u9a13\u3092\u3082\u305f\u3089\u3057\u307e\u3059<\/a>\u3053\u308c\u306b\u3088\u308a\u3001\u518d\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c44%\u4f4e\u4e0b\u3057\u307e\u3059\u3002<\/p>\n<p id=\"ember68\" class=\"ember-view reader-text-block__paragraph\"><strong>\u3042\u306a\u305f\u306e\u30b9\u30de\u30fc\u30c8\u30c6\u30c3\u30af\u306f\u3001\u611a\u304b\u306a\u30c7\u30fc\u30bf\u4e0a\u3067\u52d5\u3044\u3066\u304a\u308a\u3001\u3059\u3067\u306b\u3042\u306a\u305f\u304c\u95a2\u308f\u308b\u3079\u304d\u8cb7\u3044\u624b\u3092\u9060\u3056\u3051\u3066\u3044\u307e\u3059<\/strong>.AI\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u63d0\u4f9b\u3059\u308b\u5f37\u529b\u306a\u30d1\u30ef\u30fc\u3092\u8003\u3048\u308c\u3070\u3001\u540c\u3058\u60aa\u8cea\u306a\u30c7\u30fc\u30bf\u3067\u305d\u308c\u3089\u3092\u652f\u3048\u3088\u3046\u3068\u3059\u308b\u306e\u306f\u7834\u6ec5\u306e\u30ec\u30b7\u30d4\u3067\u3059\u3002<\/p>\n<h2 id=\"ember69\" class=\"ember-view reader-text-block__heading-2\">\u79c1\u305f\u3061\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u73fe\u4ee3\u6027\u3092\u53cd\u6620\u3057\u3066\u3044\u307e\u305b\u3093<\/h2>\n<p id=\"ember70\" class=\"ember-view reader-text-block__paragraph\">\u30dd\u30ea\u30a8\u30b9\u30c6\u30eb\u30b9\u30fc\u30c4\u3084\u7159\u306b\u5305\u307e\u308c\u305f\u4f1a\u8b70\u5ba4\u306e\u6642\u4ee3\u306b\u306f\u3001\u8cfc\u5165\u306e\u6c7a\u5b9a\u306f\u306f\u308b\u304b\u306b\u7c21\u5358\u3060\u3063\u305f\u3002\u8cb7\u3044\u624b\u306f\u3057\u3070\u3057\u3070\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u304b\u3089\u5f97\u3089\u308c\u305f\u60c5\u5831\u3057\u304b\u6301\u3063\u3066\u3044\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u968e\u5c64\u7684\u306a\u4f01\u696d\u306f\u610f\u601d\u6c7a\u5b9a\u3067\u5354\u529b\u3059\u308b\u3053\u3068\u304c\u5c11\u306a\u304b\u3063\u305f\u2015\u2015\u5927\u307e\u304b\u306b\u8a00\u3048\u3070\u3001\u4e0a\u53f8\u304c\u4e3b\u5c0e\u6a29\u3092\u63e1\u3063\u3066\u3044\u305f\u3002B2B\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u30d1\u30f3\u30d5\u30ec\u30c3\u30c8\u3092\u9001\u308a\u3001\u55b6\u696d\u62c5\u5f53\u8005\u306f\u4e88\u544a\u306a\u3057\u306b\u30aa\u30d5\u30a3\u30b9\u306b\u73fe\u308c\u307e\u3057\u305f\u3002<\/p>\n<p id=\"ember71\" class=\"ember-view reader-text-block__paragraph\">\u5358\u7d14\u306a\u30b7\u30ca\u30ea\u30aa\u306f\u3001\u5358\u7d14\u3067\u7dda\u5f62\u306a\u53ce\u76ca\u30e2\u30c7\u30eb\u3067\u5bfe\u51e6\u3067\u304d\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u73fe\u4ee3\u306eB2B\u8cfc\u8cb7\u306e\u65c5\u306f\u4e00\u4eba\u306e\u4eba\u9593\u3060\u3051\u304c\u4e00\u65b9\u901a\u884c\u3059\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u308c\u306f\u8907\u96d1\u3067\u3001\u8cb7\u3044\u624b\u4e3b\u5c0e\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u3059 <a class=\"EhYsXEeqfcrpLzshlWBkkyGXflaRtFMKg \" tabindex=\"0\" href=\"https:\/\/sbigrowth.com\/insights\/growth-risks-2024-b2b-buying-behaviors-are-evolving\" target=\"_self\" data-test-app-aware-link=\"\">\u5e73\u574711\u4eba\u306e\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc<\/a> \u8ab0\u304c <a class=\"EhYsXEeqfcrpLzshlWBkkyGXflaRtFMKg \" tabindex=\"0\" href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/five-fundamental-truths-how-b2b-winners-go-to-market-infographic\" target=\"_self\" data-test-app-aware-link=\"\">10\u30c1\u30e3\u30f3\u30cd\u30eb\u4ee5\u4e0a<\/a> \u8abf\u67fb\u3092\u884c\u3046\u305f\u3081\u306b\u3002\u3057\u304b\u3057\u3001\u307b\u3068\u3093\u3069\u306e\u30de\u30fc\u30c6\u30c3\u30af\u30b9\u30bf\u30c3\u30af\u306f\u4f9d\u7136\u3068\u3057\u3066\u3053\u306e\u6df7\u6c8c\u3068\u3057\u305f\u73fe\u5b9f\u3092\u53b3\u683c\u306aMQL\u3084SQL\u306e\u9023\u7d9a\u306b\u62bc\u3057\u8fbc\u3081\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3088\u308a\u5e83\u3044\u59d4\u54e1\u4f1a\u306f\u5f8c\u56de\u3057\u306b\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p id=\"ember72\" class=\"ember-view reader-text-block__paragraph\"><strong>\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3068\u5b9f\u969b\u306e\u8cfc\u8cb7\u72b6\u6cc1\u306e\u30ba\u30ec\u304c\u5927\u304d\u306a\u6469\u64e6\u3092\u751f\u307f\u51fa\u3057\u307e\u3059<\/strong>.\u79c1\u305f\u3061\u306f\u59d4\u54e1\u4f1a\u5185\u3067\u5408\u610f\u5f62\u6210\u3059\u308b\u3088\u308a\u3082\u500b\u4eba\u3092\u8ffd\u3044\u304b\u3051\u3066\u3044\u307e\u3059\u3002\u305d\u308c\u304c\u91cd\u8981\u306a\u7406\u7531\u306e\u4e00\u3064\u3067\u3059 <a class=\"EhYsXEeqfcrpLzshlWBkkyGXflaRtFMKg \" tabindex=\"0\" href=\"https:\/\/www.forrester.com\/press-newsroom\/2023-forrester-b2b-buyers-journey\/\" target=\"_self\" data-test-app-aware-link=\"\">B2B\u306e\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u306e\u7d0490%\u304c\u505c\u6ede\u3057\u307e\u3059<\/a>.\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u3092\u52a0\u901f\u3059\u308b\u305f\u3081\u306b\u8cfc\u5165\u3057\u305f\u6280\u8853\u304c\u4e3b\u306a\u30d6\u30ec\u30fc\u30ad\u3068\u306a\u308a\u3001\u300c\u5e02\u5834\u6280\u8853\u304b\u3089\u6469\u64e6\u3078\u306e\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u300d\u3092\u751f\u307f\u51fa\u3057\u3001\u8cb7\u3044\u624b\u3092\u9060\u3056\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2 id=\"ember73\" class=\"ember-view reader-text-block__heading-2\">\u3088\u308a\u8ce2\u3044\u6226\u7565\u3078\u306e\u9053<\/h2>\n<p id=\"ember74\" class=\"ember-view reader-text-block__paragraph\">\u5e78\u3044\u306a\u3053\u3068\u306b\u3001\u826f\u3044\u30cb\u30e5\u30fc\u30b9\u304c\u3042\u308a\u307e\u3059\u3002\u3042\u306a\u305f\u306e\u751f\u307e\u308c\u3064\u304d\u306e\u77e5\u80fd\u306f\u56fa\u5b9a\u3055\u308c\u3066\u3044\u3066\u3082\u3001\u8ce2\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u5341\u5206\u306b\u53ef\u80fd\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u308c\u306b\u306f\u6839\u672c\u7684\u306a\u8003\u3048\u65b9\u306e\u5909\u5316\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p id=\"ember75\" class=\"ember-view reader-text-block__paragraph\"><strong>\u307e\u305a\u3001\u84c4\u7a4d\u304b\u3089\u5408\u7406\u5316\u3078\u3068\u79fb\u884c\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/strong>\u3082\u3046\u30ad\u30e3\u30f3\u30c7\u30a3\u306e\u7269\u8a9e\u306e\u5b50\u4f9b\u306b\u306f\u306a\u308c\u306a\u3044\u3002\u30b9\u30bf\u30c3\u30af\u3092\u6d3b\u7528\u306b\u96c6\u4e2d\u3057\u3066\u76e3\u67fb\u3057\u3001\u68da\u306e\u88fd\u54c1\u306f\u5ec3\u6b62\u3057\u307e\u3057\u3087\u3046\u3002\u305d\u306e\u7bc0\u7d04\u5206\u3092\u7d71\u5408\u3068\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u306b\u518d\u6295\u8cc7\u3057\u3001\u30b3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3042\u308bCRM\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u5b9f\u969b\u306b\u9023\u643a\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p id=\"ember76\" class=\"ember-view 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