{"id":294276,"date":"2025-05-08T06:00:00","date_gmt":"2025-05-08T13:00:00","guid":{"rendered":"https:\/\/www.on24.com\/blog\/servicenow%e3%81%ae%e3%82%a6%e3%82%a7%e3%83%93%e3%83%8a%e3%83%bc%e3%83%bb%e3%83%97%e3%83%ad%e3%82%b0%e3%83%a9%e3%83%a0%e3%83%bb%e3%82%a4%e3%83%8e%e3%83%99%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%ab\/"},"modified":"2026-02-05T08:51:40","modified_gmt":"2026-02-05T16:51:40","slug":"servicenows-approach-to-webinar-program-innovation-part-i-webinar-programs-on24","status":"publish","type":"post","link":"https:\/\/www.on24.com\/ja\/blog\/servicenows-approach-to-webinar-program-innovation-part-i-webinar-programs-on24\/","title":{"rendered":"ServiceNow\u306e\u30a6\u30a7\u30d3\u30ca\u30fc\u30fb\u30d7\u30ed\u30b0\u30e9\u30e0\u30fb\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306b\u5bfe\u3059\u308b\u30a2\u30d7\u30ed\u30fc\u30c1"},"content":{"rendered":"<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u306e\u30c7\u30b8\u30bf\u30eb\u30fb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u79c1\u305f\u3061\u304c\u3069\u306e\u3088\u3046\u306b\u6295\u8cc7\u3001\u6e2c\u5b9a\u3001\u7ba1\u7406\u3059\u308b\u304b\u3092\u6025\u901f\u306b\u5909\u5316\u3055\u305b\u3066\u3044\u307e\u3059\u3002\u30de\u30fc\u30b1\u30bf\u30fc\u3068\u3057\u3066\u3001\u79c1\u305f\u3061\u306f\u3001\u6a5f\u52d5\u7684\u3067\u3001\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u3001\u4fa1\u5024\u30d9\u30fc\u30b9\u306e\u9700\u8981\u5275\u51fa\u3078\u306e\u9053\u3092\u6b69\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e2\u90e8\u69cb\u6210\u306e\u30b7\u30ea\u30fc\u30ba\u3067\u306f\u3001\u79c1\u305f\u3061\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30bb\u30df\u30ca\u30fc\u30fb\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u30ec\u30d3\u30e5\u30fc\u3057\u30012012\u5e74\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30bb\u30df\u30ca\u30fc\u30fb\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u958b\u59cb\u4ee5\u6765\u3001ServiceNow\u306eEMEA\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30c1\u30fc\u30e0\u304c\u751f\u307f\u51fa\u3057\u3066\u304d\u305f\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306e\u3044\u304f\u3064\u304b\u3092\u3001\u5909\u66f4\u306e\u5f71\u97ff\u3092\u5b9f\u8a3c\u3057\u3001\u5171\u6709\u3057\u307e\u3059\u3002<\/p>\n<p>\u30b9\u30bf\u30fc\u30bf\u30fc\u306e\u5834\u5408\u306f\u3001Web\u30bb\u30df\u30ca\u30fc\u30fb\u30d7\u30ed\u30b0\u30e9\u30e0\u306eKPI 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bold;\">1.\u4f4e\u30b3\u30b9\u30c8\u3067\u8cea\u306e\u9ad8\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u63a8\u9032<\/span><\/h2>\n<p>ServiceNow in 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decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.on24.com\/wp-content\/uploads\/2018\/08\/b4b1138a-c5ca-4e3f-8c92-131049d1682c_pasted20image200.png\" alt=\"B2B webinar\" \/><\/p>\n<p style=\"text-align: center;\"><strong>\u56f31<\/strong> -ServiceNow\u30d6\u30e9\u30f3\u30c9\u306eON24\u30b3\u30f3\u30bd\u30fc\u30eb<\/p>\n<h2><span style=\"font-weight: bold;\">2.\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30d7\u30ec\u30df\u30a2\u30e0\u8cc7\u7523\u306e\u4f5c\u6210<\/span><\/h2>\n<p>\u79c1\u305f\u3061\u306f\u30a6\u30a7\u30d3\u30ca\u30fc\u3092\u82f1\u8a9e\u3001\u30c9\u30a4\u30c4\u8a9e\u3001\u30d5\u30e9\u30f3\u30b9\u8a9e\u3067\u3001\u6642\u3005\u30b9\u30da\u30a4\u30f3\u8a9e\u3001\u30a4\u30bf\u30ea\u30a2\u8a9e\u3001\u30aa\u30e9\u30f3\u30c0\u8a9e\u3067\u904b\u55b6\u3057\u3066\u3044\u307e\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u30bb\u30df\u30ca\u30fc\u306e\u5185\u5bb9\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3001\u30a2\u30a6\u30c8\u30d0\u30a6\u30f3\u30c9<span data-sheets-root=\"1\">email\u3001\u30ed\u30fc\u30c9\u30b7\u30e7\u30fc\u3001\u30c6\u30ec\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u3001\u5f53\u793e\u306e\u9700\u8981\u751f\u6210\u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u7dca\u5bc6\u306b\u6574\u5408\u3057\u3066\u3044\u307e\u3059\u3002ON24 \u306a\u3069\u306e<a href=\"https:\/\/www.on24.com\/ja\/solutions\/demand-generation\/\">\u30c7\u30de\u30f3\u30c9\u751f\u6210\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2<\/a> 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Content Gateway\u3092\u5c0e\u5165\u3057\u3001\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30bb\u30df\u30ca\u30fc\u306e\u8ca9\u58f2\u3092\u5f37\u5316\u3057\u307e\u3057\u305f\u30022018\u5e74\u306e\u6700\u521d\u306e5\u30f6\u6708\u9593\u3060\u3051\u3067\u3001\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u30fb\u30a6\u30a7\u30d3\u30ca\u30fc\u306e\u6d88\u8cbb\u91cf\u306f90%\u5897\u52a0\u3057\u305f\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.on24.com\/wp-content\/uploads\/2018\/08\/d43a865b-15ec-4490-a386-9995d575e49f_pasted20image200.png\" alt=\"Online Webinar Event\" \/><\/p>\n<p style=\"text-align: center;\"><strong>\u56f32 &#8211;<\/strong>\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u30a6\u30a7\u30d3\u30ca\u30fc\u3068\u306e\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/p>\n<h2><span style=\"font-weight: bold;\">3.\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30a4\u30cb\u30b7\u30a2\u30c1\u30d6\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b<\/span><\/h2>\n<p>\u3053\u308c\u307e\u3067\u306e\u30dd\u30a4\u30f3\u30c8\u306e\u5ef6\u9577\u3068\u3057\u3066\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u624b\u3092\u643a\u3048\u3066\u884c\u308f\u308c\u3066\u3044\u308b\u3002\u6700\u65b0\u306e\u30a6\u30a7\u30d3\u30ca\u30fc\u30fb\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u542b\u307e\u308c\u308b\u30c7\u30fc\u30bf\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u512a\u308c\u305f\u7ba1\u7406\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001\u696d\u754c\u3001\u8077\u52d9\u30ec\u30d9\u30eb\u3001\u307e\u305f\u306f\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u7b49\u7d1a\u3084\u540d\u524d\u306b\u57fa\u3065\u3044\u3066\u3001\u9ad8\u5ea6\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u30fb\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6226\u7565\u3092\u4ed5\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002Direct Mail\u3001Industry Events\u3001Seminars\u3001Outbound \u30b3\u30fc\u30eb\u3067\u69cb\u6210\u3055\u308c\u308b\u30aa\u30d5\u30e9\u30a4\u30f3\u30bf\u30c3\u30c1\u30d7\u30e9\u30f3\u306e\u4e00\u74b0\u3068\u3057\u3066\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u95a2\u9023\u6027\u306e\u3042\u308b\u9ad8\u5ea6\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u95a2\u4e0e\u3055\u305b\u7d9a\u3051\u307e\u3059\u3002<\/p>\n<p>ServiceNow \u306f\u6700\u8fd1\u3001ON24 Target \u3092\u63a1\u7528\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u3001ON24 \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u4e2d\u5fc3\u306b\u3042\u308b\u30c7\u30b8\u30bf\u30eb\u8cc7\u7523\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u3067\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u30b2\u30fc\u30c8\u30a6\u30a7\u30a4\u3067\u30db\u30b9\u30c8\u3055\u308c\u3066\u3044\u308b\u3001\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u306eWeb \u30bb\u30df\u30ca\u30fc\u3084\u305d\u306e\u4ed6\u306e\u30d3\u30c7\u30aa\u30a2\u30bb\u30c3\u30c8\u3092\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306b\u5165\u529b\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002\u307e\u3060\u521d\u671f\u306e\u6bb5\u968e\u3067\u3059\u304c\u3001\u79c1\u305f\u3061\u306f\u3001Financial 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bold;\">4.\u89b3\u5ba2\u306e\u5f37\u529b\u306a\u884c\u52d5\u5206\u6790\u3092\u63d0\u4f9b\u3059\u308b<\/span><\/h2>\n<p>\u30a6\u30a7\u30d3\u30ca\u30fc\u306a\u3089\u3067\u306f\u306e\u30af\u30aa\u30ea\u30c6\u30a3:\u8c4a\u5bcc\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u3001\u6700\u521d\u304b\u3089\u6700\u5f8c\u307e\u3067\u30c7\u30b8\u30bf\u30eb\u3067\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30b3\u30f3\u30bf\u30af\u30c8\u306f\u3001\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u30e1\u30c3\u30bb\u30fc\u30b8\u304b\u3089\u30b9\u30e9\u30a4\u30c9\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3001\u305d\u306e\u9593\u306b\u3042\u308b\u3082\u306e\u3059\u3079\u3066\u304c\u8a18\u9332\u3055\u308c\u3001\u8ffd\u8de1\u3055\u308c\u3001\u30b9\u30b3\u30a2\u5316\u3055\u308c\u3001\u5831\u544a\u3055\u308c\u3001\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3055\u308c\u308b\u6642\u70b9\u307e\u3067\u3001\u96fb\u5b50\u30e1\u30fc\u30eb\u306e\u62db\u5f85\u72b6\u3092\u958b\u5c01\u3059\u308b\u304b\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30c4\u30a4\u30fc\u30c8\u3092\u30a8\u30f3\u30b2\u30fc\u30b8\u3059\u308b\u3002<\/p>\n<p>\u79c1\u305f\u3061\u306e<a href=\"https:\/\/www.on24.com\/ja\/platform\/capabilities\/webinars\/\">webinar platform<\/a>\u3092\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u7d71\u5408\u3057\u307e\u3057\u305f\u3002ON24 content gateway\u306fiFrame\u306b\u8868\u793a\u3055\u308c\u308b\u306e\u3067\u3001\u4eca\u5f8c\u3082\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u306ewebinars\u3082\u81ea\u52d5\u7684\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u63a8\u9032\u3057\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0(\u63a1\u70b9\u3001\u80b2\u6210)\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cc7\u683c\u306e\u3042\u308b\u30ea\u30fc\u30c9\u3092\u8ca9\u58f2\u30c1\u30fc\u30e0\u306b\u5f15\u304d\u7d99\u3050CRM\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u63a5\u7d9a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u307e\u305f\u306f\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u3001\u96fb\u5b50\u30e1\u30fc\u30eb\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001\u540c\u50da\u304b\u3089\u8ee2\u9001\u3055\u308c\u305f\u30aa\u30f3\u30e9\u30a4\u30f3\u30bb\u30df\u30ca\u30fc\u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3067\u3042\u308c\u3070\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3057\u3001\u8996\u8074\u8005\u306e\u671f\u5f85\u306b\u5408\u308f\u305b\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8abf\u6574\u3057\u3001\u30a2\u30a6\u30c8\u30d0\u30a6\u30f3\u30c9\u306e\u767a\u4fe1\u8005\u3084\u55b6\u696d\u30c1\u30fc\u30e0\u306b\u3088\u308a\u826f\u3044MQL\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u8ffd\u8de1\u3057\u307e\u3059\u3002<\/p>\n<h2><span style=\"font-weight: bold;\">5.\u30ab\u30b9\u30bf\u30de\u30fc\u304a\u3088\u3073ServiceNow \u30b9\u30d4\u30fc\u30ab\u30fc\u7528\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u4f5c\u6210\u3059\u308b<\/span><\/h2>\n<p>\u30a6\u30a7\u30d3\u30ca\u30fc\u30fb\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u7b2c\u4e00\u306e\u76ee\u6a19\u3067\u306f\u306a\u3044\u304c\u3001\u4ed6\u306eServiceNow\u30a4\u30d9\u30f3\u30c8\u306e\u5927\u5c0f\u306b\u5bfe\u5fdc\u3057\u305f\u5f37\u529b\u306a\u30b9\u30d4\u30fc\u30ab\u30fc\u30fb\u30d7\u30fc\u30eb\u3092\u78ba\u7acb\u3059\u308b\u306e\u306b\u5f79\u7acb\u3063\u305f\u3002\u3053\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u9ad8\u3044\u8a55\u4fa1\u3068\u7d99\u7d9a\u6027\u3092\u6709\u3057\u3066\u3044\u308b\u3053\u3068\u304b\u3089\u3001\u793e\u5185\u306e\u8b1b\u6f14\u8005\u304c\u8ca2\u732e\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u5f7c\u3089\u306e\u5c02\u9580\u77e5\u8b58\u3092\u7d39\u4ecb\u3059\u308b\u4e0a\u8cea\u306a\u8868\u5f70\u53f0\u3067\u3059\u3002\u9867\u5ba2\u306f\u901a\u5e38\u3001\u4eca\u3059\u3050\u30d5\u30a9\u30fc\u30e9\u30e0\u3084\u30ca\u30ec\u30c3\u30b8\u306e\u3088\u3046\u306a\u5927\u898f\u6a21\u306aServiceNow\u30a4\u30d9\u30f3\u30c8\u3092\u767a\u8868\u3059\u308b\u524d\u306b\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30bb\u30df\u30ca\u30fc\u30d1\u30cd\u30eb\u306b\u53c2\u52a0\u3057\u307e\u3059\u3002<\/p>\n<p>2018\u5e74\u3001\u5f53\u793e\u306e\u30a6\u30a7\u30d3\u30ca\u30fc\u30fb\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001ServiceNow\u306e\u6210\u9577\u30a8\u30f3\u30b8\u30f3\u304a\u3088\u3073EMEA\u3067\u552f\u4e00\u6700\u5927\u306e\u30ea\u30fc\u30c9\u30fb\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u30fb\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u6b20\u304b\u305b\u306a\u3044\u4e00\u90e8\u3067\u3059\u3002\u7b2c2\u90e8\u3067\u306f\u3001ON24\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u30fb\u30e2\u30b8\u30e5\u30fc\u30eb\u3092\u30a2\u30ab\u30a6\u30f3\u30c8\u30fb\u30d9\u30fc\u30b9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4e00\u74b0\u3068\u3057\u3066\u63a1\u7528\u3057\u305f\u6700\u521d\u306e\u7d4c\u9a13\u3092\u30ec\u30d3\u30e5\u30fc\u3057\u307e\u3059\u3002<\/p>\n<p>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3078\u306e\u63a8\u9032\u306f\u3001\u6700\u7d42\u7684\u306b\u306f\u3001Go-to-Market\u6226\u7565\u3068\u30a2\u30a6\u30c8\u30ea\u30fc\u30c1\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3059\u308b\u80fd\u529b\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u3067\u3042\u308b\u3002Generic\u3068Targeted\u306e\u4e21\u65b9\u306e\u30a6\u30a7\u30d3\u30ca\u30fc\u306f\u3001ServiceNow\u306e\u91d1\u878d\u30b5\u30fc\u30d3\u30b9\u5e02\u5834\u3078\u306e\u6ce8\u529b\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>Account-Based Marketing\u306e\u5b9a\u7fa9\u306f\u6570\u591a\u304f\u3042\u308a\u3001\u6700\u8fd1\u306eMarketing\u3067\u306f\u8a71\u984c\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002ServiceNow\u3067\u306f\u3001ABM\u306f\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u52a0\u3048\u3066\u30013\u3064\u306eGo-To-Market\u30d7\u30ed\u30b0\u30e9\u30e0\u306e1\u3064\u3067\u3059\u3002<\/p>\n<p style=\"text-align: center;\"><span style=\"font-style: italic;\">\u00a0<\/span><img decoding=\"async\" src=\"https:\/\/www.on24.com\/wp-content\/uploads\/2018\/08\/a58f8963-8be5-4f56-89b9-5826f6f824af_pasted20image200.png\" alt=\"Online webinar event\" \/><\/p>\n<p style=\"text-align: center;\"><strong>\u56f31:<\/strong>ServiceNow Go-To-Market\u30e2\u30c7\u30eb<\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"font-weight: bold;\">6.\u5e02\u5834\u533a\u5206\u53ca\u3073\u53e3\u5ea7\u533a\u5206<\/span><\/h2>\n<p>\u79c1\u305f\u3061\u306f\u5e02\u5834\u3092\u3044\u304f\u3064\u304b\u306e\u8ef8\u306b\u6cbf\u3063\u3066\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3066\u304a\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cbb\u7528\u306e\u6c7a\u5b9a\u306f\u308f\u304c\u56fd\u306e\u968e\u5c64\u30e2\u30c7\u30eb(Tier 1:\u82f1\u56fd\u3001\u30c9\u30a4\u30c4\u3001\u30d5\u30e9\u30f3\u30b9\u3001\u30aa\u30e9\u30f3\u30c0\u306f\u3001EMEA\u306eServiceNow\u306750\u4f4d\u3092\u5360\u3081\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u4e0a\u4f4d50\u4f4d\u4ee5\u5185\u306e\u57f7\u884c\u610f\u601d\u6c7a\u5b9a\u8005(CxO\u30ec\u30d9\u30eb)\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u5927\u4f01\u696d\u7d44\u7e54\u306e\u3088\u308a\u5e83\u7bc4\u306a\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u3067\u3042\u308a\u3001\u6b74\u53f2\u7684\u306b\u91d1\u878d\u30b5\u30fc\u30d3\u30b9\u306e\u3088\u3046\u306bServiceNow\u306b\u3068\u3063\u3066\u6709\u76ca\u3067\u3042\u308b\u3053\u3068\u304c\u8a3c\u660e\u3055\u308c\u3066\u3044\u308b\u7279\u5b9a\u306e\u7523\u696d\u3067\u3059\u3002<\/p>\n<p>2018\u5e74\u306b\u306f\u3001Top-50\u30a2\u30ab\u30a6\u30f3\u30c8\u3078\u306e\u96c6\u4e2d\u5ea6\u3092\u9ad8\u3081\u307e\u3057\u305f\u3002\u30a2\u30ab\u30a6\u30f3\u30c8\u30fb\u30d9\u30fc\u30b9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u7b2c1\u30d5\u30a7\u30fc\u30ba\u3067\u306f\u3001EMEA Top-50\u30a2\u30ab\u30a6\u30f3\u30c8\u30fb\u30ea\u30b9\u30c8\u5185\u306e17\u306e\u91d1\u878d\u30b5\u30fc\u30d3\u30b9\u53e3\u5ea7(\u9280\u884c\u304a\u3088\u3073\u4fdd\u967a\u4f1a\u793e)\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30ed\u30f3\u30c9\u30f3\u306b\u62e0\u70b9\u3092\u7f6e\u304fABM\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u3001\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u30fb\u30d0\u30c8\u30e9\u30fc\u30fb\u30a2\u30bd\u30b7\u30a8\u30a4\u30c4\u306e\u6307\u5c0e\u306e\u3082\u3068\u3001\u79c1\u305f\u3061\u306f\u30bb\u30fc\u30eb\u30b9\u30fb\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3068\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u30fb\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u3068\u5171\u540c\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u3053\u306e17\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u5185\u3067\u306e\u8ca9\u58f2\u6226\u7565\u306e\u5b9f\u884c\u3092\u52a0\u901f\u3055\u305b\u308b\u306e\u306b\u3069\u306e\u3088\u3046\u306b\u5f79\u7acb\u3064\u304b\u3092\u7406\u89e3\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2><span style=\"font-weight: bold;\">7.\u91d1\u878d\u30b5\u30fc\u30d3\u30b9:3\u3064\u306eGo-to-Market\u30e2\u30fc\u30c9<\/span><\/h2>\n<p>\u79c1\u305f\u3061\u306eABM\u6226\u7565\u306e\u4e00\u74b0\u3068\u3057\u3066\u306eON24\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u5f79\u5272\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u79c1\u306f\u79c1\u305f\u3061\u306e\u8003\u3048\u3092\u30cf\u30a4\u30ec\u30d9\u30eb\u3067\u6982\u8aac\u3057\u307e\u3059\u3002\u56f31\u304b\u3089\u4e09\u89d2\u5f62\u3092\u3068\u308a\u3001\u305d\u308c\u3092\u6a2a\u306b\u7f6e\u304f\u3068\u3001\u56f32\u304c\u308f\u304b\u308b\u3002\u56f32\u3067\u306f\u3001\u91d1\u878d\u30b5\u30fc\u30d3\u30b9\u5e02\u5834\u306b\u304a\u3051\u308b3\u3064\u306e\u5e02\u5834\u3078\u306e\u79fb\u52d5\u30e2\u30fc\u30c9\u304c\u7279\u5b9a\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>1.\u00a0 \u00a0 <span style=\"font-weight: bold;\">\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u5185\u306e\u6700\u5927\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/span>\u3002\u3053\u308c\u3089\u306f\u3001\u91d1\u878d\u30b5\u30fc\u30d3\u30b9\u696d\u754c\u306b\u5c5e\u3059\u308b\u4f1a\u8a08\u3067\u3042\u308b\u304c\u3001ServiceNow\u304c\u6295\u8cc7\u3092\u96c6\u4e2d\u3059\u308b\u306b\u306f\u307e\u3060\u6226\u7565\u7684\u3067\u306f\u306a\u3044\u3002<\/li>\n<li>2.\u00a0 \u00a0 EMEA\u306e\u6700\u5927\u53e3\u5ea7\u6570\u4e0a\u4f4d50\u4ef6\u306e\u3046\u3061\u300117\u306e\u91d1\u878d\u30b5\u30fc\u30d3\u30b9\u53e3\u5ea7\u3092\u5bfe\u8c61\u3068\u3057\u305f<span style=\"font-weight: bold;\">\u53e3\u5ea7\u30d9\u30fc\u30b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/span>\u3002\u3053\u308c\u306f\u3001\u5c06\u6765\u306e\u4f1a\u793e\u306e\u6210\u9577\u306b\u4e0d\u53ef\u6b20\u306a\u8981\u7d20\u3067\u3059\u3002<\/li>\n<li>3.\u00a0 \u00a0 <span style=\"font-weight: bold;\">\u30bf\u30fc\u30b2\u30c3\u30c8\u30a2\u30ab\u30a6\u30f3\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/span> Top-17 FS \u5185\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u5834\u5408\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u30fb\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u542b\u307e\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u307e\u305f\u306f\u8ca9\u58f2\u6226\u7565\u306b\u8ffd\u52a0\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6295\u8cc7\u304c\u5fc5\u8981\u306a\u305f\u3081\u3001\u3055\u3089\u306b\u7126\u70b9\u3068\u6295\u8cc7\u3092\u5fc5\u8981\u3068\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.on24.com\/wp-content\/uploads\/2018\/08\/9ece1061-7a71-4a55-b28a-7ea0d85c5976_pasted20image200.png\" alt=\"virtual event platform\" \/><\/p>\n<p style=\"text-align: center;\"><strong>\u56f32:<\/strong>\u7523\u696d\u5bfe\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30e2\u30c7\u30eb<span style=\"font-weight: bold;\">\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: bold;\">8.\u30e2\u30fc\u30c9\u3054\u3068\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30b9\u30c8\u30e9\u30c6\u30b8 <\/span><\/h2>\n<p>\u3053\u306e3\u3064\u306e\u30e2\u30fc\u30c9\u304c\u78ba\u7acb\u3055\u308c\u305f\u4eca\u3001\u79c1\u305f\u3061\u306f\u3001\u6bb5\u968e\u3054\u3068\u306b\u5fc5\u8981\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u30ea\u30bd\u30fc\u30b9\u3001\u30b7\u30b9\u30c6\u30e0\u3068\u30c7\u30fc\u30bf\u30b5\u30fc\u30d3\u30b9\u3092\u3001\u6642\u9593\u306e\u7d4c\u904e\u3068\u3068\u3082\u306b\u8003\u6848\u3057\u59cb\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4e16\u754c\u4e2d\u306e\u79c1\u305f\u3061\u306e\u55b6\u696d\u30c1\u30fc\u30e0\u3001\u4ee3\u7406\u5e97\u3001\u304a\u3088\u3073\u540c\u50da\u9593\u306e6\u30f6\u6708\u9593\u306e\u4f1a\u8a71\u3092\u8981\u7d04\u3059\u308b\u3068:<\/p>\n<p>EMEA Top-50\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u3046\u3061\u3001\u79c1\u305f\u3061\u306e\u8ca9\u58f2\u7d44\u7e54\u304c\u5f8c\u3092\u8ffd\u3063\u3066\u3044\u308b17\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u306f\u3001Financial Services\u306b\u3042\u308a\u307e\u3059\u3002Financial Services\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u30fb\u30da\u30eb\u30bd\u30ca\u5411\u3051\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u4f5c\u6210\u3059\u308c\u3070\u3001\u79c1\u305f\u3061\u306eTier 1\u30de\u30fc\u30b1\u30c3\u30c8\u5185\u306eFinancial Services\u3067\u30a2\u30af\u30c6\u30a3\u30d6\u30fb\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306e\u4f5c\u6210\u3092\u958b\u59cb\u3057\u3001ServiceNow\u306b\u95a2\u308f\u3063\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u3092\u8ffd\u8de1\u3057\u3001\u65b0\u3057\u3044\u30a2\u30a4\u30c7\u30a2\u3092\u30c6\u30b9\u30c8\u3057\u3001\u521d\u671f\u9700\u8981\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u306eFS\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306b\u63a1\u7528\u3055\u308c\u3066\u3044\u308b\u8cc7\u7523\u3068\u6226\u8853\u306e\u7d44\u307f\u5408\u308f\u305b\u306e\u4e00\u90e8\u306f\u3001\u696d\u754c\u30d9\u30fc\u30b9\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3001\u30c7\u30e2\u74b0\u5883\u3001\u30bb\u30fc\u30eb\u30b9\u30c7\u30c3\u30ad\u3001\u30d6\u30ed\u30b0\u3001\u30dd\u30b8\u30b7\u30e7\u30f3\u30da\u30fc\u30d1\u30fc\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u30d6\u30c3\u30af\u3001FS\u696d\u754c\u306e\u30a4\u30d9\u30f3\u30c8\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u3067\u3059\u3002\u3053\u308c\u3089\u306f\u3059\u3079\u3066\u3001\u696d\u754c\u306e\u5c02\u9580\u5bb6\u3084\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u3068\u7dca\u5bc6\u306b\u5354\u529b\u3057\u3066\u958b\u767a\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<h2><span style=\"font-weight: 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Top-50 \u5185\u306e17 \u306eFS 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