{"id":294176,"date":"2025-07-08T06:00:00","date_gmt":"2025-07-08T13:00:00","guid":{"rendered":"https:\/\/www.on24.com\/blog\/%e3%82%b9%e3%83%9e%e3%83%bc%e3%83%88%e3%82%bb%e3%82%b0%e3%83%a1%e3%83%b3%e3%83%86%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%ab%e3%82%88%e3%82%8b%e3%83%91%e3%83%bc%e3%82%bd%e3%83%8a%e3%83%a9%e3%82%a4\/"},"modified":"2026-02-05T06:44:38","modified_gmt":"2026-02-05T14:44:38","slug":"ultimate-guide-to-personalization-segmentation-b2b-marketing","status":"publish","type":"post","link":"https:\/\/www.on24.com\/ja\/blog\/ultimate-guide-to-personalization-segmentation-b2b-marketing\/","title":{"rendered":"\u30b9\u30de\u30fc\u30c8\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305fB2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0"},"content":{"rendered":"<p><span style=\"font-weight: 400\">B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u79c1\u305f\u3061\u306f\u3057\u3070\u3057\u3070\u7528\u8a9e\u3092\u8003\u3048\u305a\u306b\u3001\u307e\u305f\u305d\u308c\u304c\u4ed5\u4e8b\u3067\u4f55\u3092\u610f\u5473\u3059\u308b\u306e\u304b\u3092\u8003\u3048\u305a\u306b\u4f7f\u3044\u307e\u3059\u3002\u5178\u578b\u7684\u306a\u4f8b\u306f\u300c\u30ea\u30fc\u30c9\u300d\u3068\u8a00\u3046\u3068\u304d\u3067\u3059\u3002\u305d\u308c\u306f\u4eba\u306e\u540d\u524d\u3084\u4f1a\u793e\u3092\u6307\u3059\u306e\u304b\u3001\u305d\u308c\u3068\u3082\u30bf\u30fc\u30b2\u30c3\u30c8\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u95a2\u9023\u6027\u306e\u3042\u308b\u8cc7\u683c\u3092\u6301\u3064\u9023\u7d61\u5148\u3092\u6307\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u3055\u3089\u306b\u3001\u5b9a\u7fa9\u304c\u5408\u610f\u3055\u308c\u3066\u3044\u3066\u3082\u3001B2B\u30de\u30fc\u30b1\u30bf\u30fc\u3068\u3057\u3066\u79c1\u305f\u3061\u306f\u5fd9\u3057\u3059\u304e\u3066\u3001\u306a\u305c\u304b\u81ea\u554f\u3059\u308b\u6687\u304c\u307b\u3068\u3093\u3069\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u308c\u304c\u5206\u304b\u308c\u3070\u3001\u6b21\u306b<\/span><i><span style=\"font-weight: 400\">\u3069\u3046<\/span><\/i><span style=\"font-weight: 400\">\u2014 \u305d\u3057\u3066\u3001\u79c1\u305f\u3061\u304c\u3069\u306e\u3088\u3046\u306b\u884c\u3063\u3066\u3044\u308b\u304b\u3092\u5909\u3048\u308b\u5fc5\u8981\u304c\u3042\u308b\u304b\u3069\u3046\u304b<\/span><a href=\"https:\/\/www.on24.com\/blog\/what-is-b2b-optimization-and-why-is-it-important\/\"><b>B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/b><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3068\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u3088\u304f\u8003\u3048\u308b\u3079\u304d\u5206\u91ce\u3067\u3059\u3002\u3053\u308c\u3089\u4e8c\u3064\u306e\u7528\u8a9e\u306e\u610f\u5473\u3001\u306a\u305cB2B\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u306e\u304b\u3001\u305d\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3067\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3067\u304d\u308b\u306e\u304b\u3092\u8aad\u307f\u9032\u3081\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<h2><b>B2B\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3084\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u4f55\u3092\u610f\u5473\u3059\u308b\u306e\u3067\u3057\u3087\u3046\u304b?<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-111846\" src=\"https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Male-typing-on-laptop-2_Blog--300x180.png\" alt=\"\u7537\u6027\u304c\u30ce\u30fc\u30c8\u30d1\u30bd\u30b3\u30f3\u3067\u30bf\u30a4\u30d4\u30f3\u30b0\u3057\u3066\u3044\u308b\u3002\u9ec4\u8272\u3044\u30a8\u30b9\u30d7\u30ec\u30c3\u30bd\u30ab\u30c3\u30d7\u3068\u30bd\u30fc\u30b5\u30fc\u304c\u5de6\u624b\u306e\u30c6\u30fc\u30d6\u30eb\u306b\u7f6e\u304b\u308c\u3066\u3044\u308b\u3002\" width=\"820\" height=\"492\" srcset=\"https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Male-typing-on-laptop-2_Blog--300x180.png 300w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Male-typing-on-laptop-2_Blog--1024x614.png 1024w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Male-typing-on-laptop-2_Blog--768x461.png 768w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Male-typing-on-laptop-2_Blog-.png 1340w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/p>\n<p><span style=\"font-weight: 400\">\u3053\u308c\u3089\u4e8c\u3064\u306e\u91cd\u8981\u306a\u7528\u8a9e\u3092\u305d\u308c\u305e\u308c\u4e00\u6587\u306b\u307e\u3068\u3081\u308b\u306e\u306f\u96e3\u3057\u3044\u3067\u3059\u304c\u3001B2B\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3084\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u4f7f\u3048\u308b2\u3064\u306e\u5b9a\u7fa9\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\u00a0<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li style=\"font-weight: 400\"><b>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba<\/b><span style=\"font-weight: 400\">\u3053\u308c\u306f\u3001\u500b\u3005\u306e\u8cfc\u5165\u8005\u3084\u4f01\u696d\u306e\u30cb\u30fc\u30ba\u3001\u597d\u307f\u3001\u8ab2\u984c\u306b\u5408\u308f\u305b\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b\u5b9f\u8df5\u3092\u6307\u3057\u307e\u3059\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><b>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/b><span style=\"font-weight: 400\">\u3053\u308c\u306f\u3001\u696d\u754c\u3001\u4f01\u696d\u898f\u6a21\u3001\u6240\u5728\u5730\u3001\u8cfc\u8cb7\u884c\u52d5\u306a\u3069\u306e\u5171\u901a\u306e\u7279\u5fb4\u306b\u57fa\u3065\u3044\u3066\u3001\u3088\u308a\u5c0f\u3055\u304f\u5177\u4f53\u7684\u306a\u8cb7\u3044\u624b\u3084\u4f01\u696d\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5e83\u3044\u5e02\u5834\u3092\u5206\u5272\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3092\u6307\u3057\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u5b9f\u969b\u306b\u306f\u3001\u3053\u308c\u306f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3092\u610f\u5473\u3057\u307e\u3059<\/span><b>\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u306b\u5f93\u3046<\/b><span style=\"font-weight: 400\">\u52b9\u679c\u7684\u306a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u304c\u52b9\u679c\u7684\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u524d\u63d0\u6761\u4ef6\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<h2><b>B2B\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u652f\u3048\u308b\u4e3b\u8981\u306a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb<\/b><\/h2>\n<figure id=\"attachment_111829\" aria-describedby=\"caption-attachment-111829\" style=\"width: 820px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-111829\" src=\"https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-holding-tablet-and-smiling_Blog--300x180.png\" alt=\"Holding tablet and smiling.\" width=\"820\" height=\"492\" srcset=\"https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-holding-tablet-and-smiling_Blog--300x180.png 300w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-holding-tablet-and-smiling_Blog--1024x614.png 1024w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-holding-tablet-and-smiling_Blog--768x461.png 768w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-holding-tablet-and-smiling_Blog-.png 1340w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><figcaption id=\"caption-attachment-111829\" class=\"wp-caption-text\">Female holding tablet and smiling.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30c7\u30b8\u30bf\u30eb\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u524d\u306b\u3001\u8ab0\u306b\u8a71\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u306a\u305c\u305d\u308c\u304c\u91cd\u8981\u306a\u306e\u304b\u3092\u77e5\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u3053\u3067\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u304c\u5f79\u7acb\u3061\u307e\u3059\u3002\u5305\u62ec\u7684\u306a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306f\u3001\u5358\u306b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u30d0\u30b1\u30c4\u306b\u5206\u3051\u308b\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9069\u5207\u306a\u898b\u8fbc\u307f\u5ba2\u3092\u512a\u5148\u3057\u3001\u95a2\u9023\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u793a\u3057\u3001\u8cfc\u5165\u306e\u904e\u7a0b\u5168\u4f53\u306b\u308f\u305f\u308b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u3053\u3053\u3067\u306f\u3001B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u4f7f\u308f\u308c\u308b\u30b3\u30a2\u306a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u89e3\u8aac\u3068\u3001ON24\u306e\u3088\u3046\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u4f7f\u3063\u3066\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u62e1\u5927\u3059\u308b\u305f\u3081\u306b\u3069\u306e\u3088\u3046\u306b\u5fdc\u7528\u3067\u304d\u308b\u304b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\n<ol>\n<li style=\"list-style-type: none\">\n<ol>\n<li>\n<h3><b> \u30d5\u30a3\u30eb\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30fb\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/b><\/h3>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">\u3053\u308c\u306fB2B\u306b\u304a\u3051\u308b\u4eba\u53e3\u7d71\u8a08\u306e\u540c\u7b49\u7269\u3067\u3059\u3002\u4f01\u696d\u7d71\u8a08\u7684\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u696d\u754c\u3001\u4f01\u696d\u898f\u6a21\u3001\u53ce\u76ca\u3001\u5730\u7406\u7684\u5730\u57df\u3001\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306a\u3069\u306e\u7279\u6027\u306b\u57fa\u3065\u3044\u3066\u4f01\u696d\u3092\u30b0\u30eb\u30fc\u30d7\u5316\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><b>\u306a\u305c\u91cd\u8981\u306a\u306e\u304b:<\/b><span style=\"font-weight: 400\">\u3053\u308c\u306f\u3001\u5782\u76f4\u898f\u6a21\u3084\u30d3\u30b8\u30cd\u30b9\u898f\u6a21\u306b\u5fdc\u3058\u3066\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u67d4\u8edf\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3067\u304d\u308b\u9ad8\u901f\u304b\u3064\u62e1\u5f35\u53ef\u80fd\u306a\u65b9\u6cd5\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u5411\u3051\u306eSaaS\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u306f\u696d\u754c\u7279\u5316\u3057\u305f\u30a6\u30a7\u30d3\u30ca\u30fc\u3092\u958b\u50ac\u3057\u3001\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u3084\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3058\u3066\u4f53\u9a13\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><b>ON24\u306e\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3:<\/b><span style=\"font-weight: 400\">\u30d5\u30a1\u30fc\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30d5\u30a3\u30eb\u30bf\u30fc\u3092\u4f7f\u3063\u3066\u3001\u696d\u754c\u7279\u5316\u4f53\u9a13\u3078\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u62db\u5f85\u3092\u8a98\u5c0e\u3057\u3001ON24 Intelligence\u3092\u4f7f\u3063\u3066\u30a2\u30ab\u30a6\u30f3\u30c8\u30ec\u30d9\u30eb\u3067\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u8ffd\u8de1\u3057\u3066\u55b6\u696d\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u306b\u5f79\u7acb\u3066\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<ol>\n<li style=\"list-style-type: none\">\n<ol>\n<li style=\"list-style-type: none\">\n<ol>\n<li style=\"list-style-type: none\">\n<ol start=\"2\">\n<li>\n<h3><b> \u30c6\u30af\u30ce\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30fb\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/b><\/h3>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">\u3053\u306e\u65b9\u6cd5\u306f\u3001\u4f01\u696d\u3092\u30c6\u30c3\u30af\u30b9\u30bf\u30c3\u30af\u3084\u30c7\u30b8\u30bf\u30eb\u6210\u719f\u5ea6\u306b\u57fa\u3065\u3044\u3066\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3057\u307e\u3059\u3002\u5f7c\u3089\u306f\u3069\u306e\u3088\u3046\u306a\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3001\u3069\u306e\u3088\u3046\u306b\u30b7\u30b9\u30c6\u30e0\u3092\u7d71\u5408\u3057\u3001\u3069\u306e\u3088\u3046\u306a\u30c7\u30b8\u30bf\u30eb\u884c\u52d5\u3092\u793a\u3059\u304b\u3092\u898b\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><b>\u306a\u305c\u91cd\u8981\u306a\u306e\u304b:<\/b><span style=\"font-weight: 400\">\u30c6\u30af\u30ce\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u6d1e\u5bdf\u306f\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u30e1\u30c3\u30bb\u30fc\u30b8\u3068\u73fe\u5728\u306e\u80fd\u529b\u3092\u30de\u30c3\u30c1\u30f3\u30b0\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u307e\u3060\u6700\u521d\u306eCRM\u5c0e\u5165\u9014\u4e2d\u306e\u4f01\u696d\u304c\u3001\u5b8c\u5168\u7d71\u5408\u578bABM\u30b9\u30bf\u30c3\u30af\u3092\u904b\u7528\u3059\u308b\u4f01\u696d\u3068\u540c\u3058\u80b2\u6210\u306e\u6d41\u308c\u3092\u53d7\u3051\u308b\u3079\u304d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">ON24\u306e\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3:\u4e8b\u524d\u767b\u9332\u6b04\u30846sense\u3001Demandbase\u306a\u3069\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u306e\u9023\u643a\u3092\u4f7f\u3063\u3066\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u4f7f\u7528\u72b6\u6cc1\u3092\u63a8\u6e2c\u3057\u307e\u3057\u3087\u3046\u3002\u305d\u3057\u3066\u3001\u65e2\u77e5\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3084\u8ab2\u984c\u306b\u57fa\u3065\u3044\u3066\u30a4\u30d9\u30f3\u30c8\u5f8c\u306e\u65c5\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<ol>\n<li style=\"list-style-type: none\">\n<ol start=\"3\">\n<li>\n<h3><b> \u884c\u52d5\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/b><\/h3>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">\u3053\u308c\u306f\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u53c2\u52a0\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3001\u30e1\u30fc\u30eb\u30af\u30ea\u30c3\u30af\u3001\u30d0\u30fc\u30c1\u30e3\u30eb\u4f53\u9a13\u3067\u306e\u6642\u9593\u306a\u3069\u3001\u904e\u53bb\u306e\u884c\u52d5\u306b\u57fa\u3065\u304f\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3092\u542b\u307f\u307e\u3059\u3002<\/span><\/p>\n<p><b>\u306a\u305c\u91cd\u8981\u306a\u306e\u304b:<\/b><span style=\"font-weight: 400\">\u884c\u52d5\u306f\u3001\u5358\u306b\u3042\u306a\u305f\u304c\u4f55\u3092\u6c17\u306b\u3057\u3066\u3044\u308b\u304b\u3067\u306f\u306a\u304f\u3001\u8cb7\u3044\u624b\u304c\u672c\u5f53\u306b\u4f55\u306b\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u308b\u304b\u3092\u793a\u3057\u307e\u3059\u3002\u305d\u308c\u306f\u610f\u56f3\u3092\u8868\u306b\u51fa\u3057\u3001\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><b>ON24\u306e\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3:<\/b><span style=\"font-weight: 400\">ON24\u3067\u306f\u3001\u884c\u52d5\u30c7\u30fc\u30bf\u306f\u30cd\u30a4\u30c6\u30a3\u30d6\u3067\u3059\u3002\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306f\u3001\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u95a2\u308f\u308b\u304b\u3001\u3069\u306e\u304f\u3089\u3044\u306e\u6642\u9593\u3067\u95a2\u308f\u308b\u304b\u3001\u8cea\u554f\u3084\u6295\u7968\u3078\u306e\u53c2\u52a0\u3001\u30c7\u30e2\u306e\u30ea\u30af\u30a8\u30b9\u30c8\u306a\u3069\u306b\u57fa\u3065\u3044\u3066\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3067\u304d\u307e\u3059\u3002\u305d\u308c\u306f\u52d5\u7684\u3067\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306e\u57fa\u76e4\u3067\u3059\u3002<\/span><\/p>\n<ol>\n<li style=\"list-style-type: none\">\n<ol start=\"4\">\n<li>\n<h3><b> \u5fc3\u7406\u7684\u5206\u65ad<\/b><\/h3>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">\u5fc3\u7406\u7d71\u8a08\u306f\u4fa1\u5024\u89b3\u3001\u52d5\u6a5f\u3001\u597d\u307f\u306b\u6df1\u304f\u95a2\u308f\u308a\u307e\u3059\u3002\u5f7c\u3089\u306f\u4f01\u696d\u306e\u5c5e\u6027\u3060\u3051\u3067\u306a\u304f\u3001\u610f\u601d\u6c7a\u5b9a\u3092\u52d5\u304b\u3059\u8981\u56e0\u306b\u57fa\u3065\u3044\u3066\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><b>\u306a\u305c\u91cd\u8981\u306a\u306e\u304b:<\/b><span style=\"font-weight: 400\">\u9577\u3044\u55b6\u696d\u30b5\u30a4\u30af\u30eb\u3067\u306f\u3001\u611f\u60c5\u7684\u306a\u5171\u9cf4\u3084\u4fe1\u983c\u304c\u3057\u3070\u3057\u3070\u5f71\u97ff\u3057\u307e\u3059\u3002\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u512a\u5148\u4e8b\u9805\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u3064\u306a\u304c\u308a\u3092\u611f\u3058\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><b>ON24\u306e\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3:<\/b><span style=\"font-weight: 400\">\u30a6\u30a7\u30d3\u30ca\u30fc\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u30cf\u30d6\u306b\u7d44\u307f\u8fbc\u307e\u308c\u305f\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30e1\u30ab\u30cb\u30ba\u30e0\u3092\u901a\u3058\u3066\u5fc3\u7406\u7684\u30b7\u30b0\u30ca\u30eb\u3092\u96c6\u3081\u307e\u3057\u3087\u3046\u3002\u305d\u3057\u3066\u3001\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3001\u52b9\u7387\u6027\u3001\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u3001\u6301\u7d9a\u53ef\u80fd\u6027\u306a\u3069\u3001\u7279\u5b9a\u3055\u308c\u305f\u30c6\u30fc\u30de\u306b\u6cbf\u3063\u305f\u30ca\u30fc\u30c1\u30e3\u30fc\u30b9\u30c8\u30ea\u30fc\u30e0\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30cf\u30d6\u3092\u69cb\u7bc9\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<ol>\n<li style=\"list-style-type: none\">\n<ol start=\"5\">\n<li>\n<h3><b> \u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/b><\/h3>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u540d\u524d\u4ed8\u304d\u30a2\u30ab\u30a6\u30f3\u30c8\u30ea\u30b9\u30c8\u304b\u3089\u59cb\u3081\u3001\u305d\u306e\u4e2d\u3067\u5f79\u5272\u3001\u6bb5\u968e\u3001\u6a5f\u4f1a\u306e\u898f\u6a21\u3054\u3068\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u3053\u3068\u3067\u30d5\u30a1\u30cd\u30eb\u3092\u9006\u306b\u5c55\u958b\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><b>\u306a\u305c\u91cd\u8981\u306a\u306e\u304b:<\/b><span style=\"font-weight: 400\">ABM\u306f\u65b0\u3057\u3044\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u30c7\u30b8\u30bf\u30eb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u652f\u3048\u3089\u308c\u308b\u3053\u3068\u3067\u304b\u3064\u3066\u306a\u3044\u307b\u3069\u5f37\u529b\u306b\u306a\u308a\u307e\u3059\u3002\u7279\u5b9a\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u5411\u3051\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u4f53\u9a13\u306f\u9ad8\u3044ROI\u3092\u3082\u305f\u3089\u3057\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6574\u5408\u6027\u3092\u9ad8\u3081\u307e\u3059\u3002<\/span><\/p>\n<p><b>ON24\u306e\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3:<\/b><span style=\"font-weight: 400\">ON24\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30cf\u30d6\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u30da\u30fc\u30b8\u3092\u6d3b\u7528\u3057\u3066\u3001\u4e3b\u8981\u30a2\u30ab\u30a6\u30f3\u30c8\u5411\u3051\u306e\u30ab\u30b9\u30bf\u30e0\u4f53\u9a13\u3092\u69cb\u7bc9\u3057\u307e\u3057\u3087\u3046\u3002\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30c7\u30fc\u30bf\u3092CRM\u3084ABM\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3057\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u8cfc\u8cb7\u30b7\u30b0\u30ca\u30eb\u3092\u6d6e\u304b\u3073\u4e0a\u304c\u3089\u305b\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<h2><b>\u306a\u305c\u4eca\u65e5\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u304c\u4e0d\u53ef\u6b20\u306a\u306e\u3067\u3057\u3087\u3046\u304b?<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-111837\" src=\"https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-smiling-at-camera_Blog--300x180.png\" alt=\"\u30ab\u30e1\u30e9\u306b\u5411\u304b\u3063\u3066\u7b11\u3063\u3066\u3044\u308b\u3002\" width=\"820\" height=\"492\" srcset=\"https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-smiling-at-camera_Blog--300x180.png 300w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-smiling-at-camera_Blog--1024x614.png 1024w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-smiling-at-camera_Blog--768x461.png 768w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-smiling-at-camera_Blog-.png 1340w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/p>\n<p><span style=\"font-weight: 400\">\u6570\u767e\u4e07\u4ef6\u306eB2B\u8cfc\u5165\u8005\u3068\u306e\u3084\u308a\u53d6\u308a\u306b\u57fa\u3065\u304d\u3001ON24\u306e\u30c7\u30fc\u30bf<\/span><a href=\"https:\/\/www.on24.com\/resources\/asset\/digital-engagement-benchmarks-report\/\"><span style=\"font-weight: 400\">\u30c7\u30b8\u30bf\u30eb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u30ec\u30dd\u30fc\u30c8<\/span><\/a><span style=\"font-weight: 400\">\u3053\u308c\u3092\u793a\u3059<\/span><b>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306f\u3082\u306f\u3084\u300c\u3042\u308c\u3070\u3044\u3044\u300d\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/b><\/p>\n<p><span style=\"font-weight: 400\">\u4e3b\u306a\u767a\u898b\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306f<\/span><b>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u500d\u5897<\/b><span style=\"font-weight: 400\">\u4e88\u7d04\u6e08\u307f\u306e\u4f1a\u8b70\u306e\u305f\u3081\u3067\u3059\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u306f<\/span><b>\u884c\u52d5\u559a\u8d77\u3078\u306e\u95a2\u4e0e\u304c68%\u5897\u52a0<\/b><span style=\"font-weight: 400\">\u30a6\u30a7\u30d3\u30ca\u30fc\u5168\u4f53\u3067\u306f8%\u3068\u6bd4\u3079\u3066\u3001<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u5e74\u6b21\u6bd4\u3067\u3001<\/span><b>\u30c7\u30e2\u30ea\u30af\u30a8\u30b9\u30c8\u306e\u5897\u52a0\u306f\u307b\u307c4\u500d\u306b\u306a\u308a\u307e\u3057\u305f<\/b><span style=\"font-weight: 400\">\u4e00\u65b9\u3001\u975e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30a6\u30a7\u30d3\u30ca\u30fc\u306e\u6210\u9577\u7387\u306f56%\u3067\u3057\u305f\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u3053\u308c\u3089\u306e\u5287\u7684\u306a\u9055\u3044\u306e\u7406\u7531\u306f\u5358\u7d14\u3067\u3059:<\/span><b>\u8cfc\u5165\u8005\u306f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5bfe\u3057\u3066\u306f\u308b\u304b\u306b\u597d\u610f\u7684\u306b\u53cd\u5fdc\u3057\u307e\u3059<\/b><span style=\"font-weight: 400\">.\u78ba\u304b\u306b<\/span><a href=\"https:\/\/business.adobe.com\/resources\/personalization-at-scale-report.html\"><span style=\"font-weight: 400\">\u30d5\u30a9\u30ec\u30b9\u30bf\u30fc\u3068\u30a2\u30c9\u30d3\u306b\u3088\u308b\u7814\u7a76<\/span><\/a><span style=\"font-weight: 400\">B2B\u8cfc\u5165\u8005\u306e3\u5206\u306e2\u304c\u3001\u4ed5\u4e8b\u751f\u6d3b\u306b\u304a\u3044\u3066\u79c1\u751f\u6d3b\u3068\u540c\u7b49\u304b\u305d\u308c\u4ee5\u4e0a\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3092\u671f\u5f85\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3057\u305f\u3002\u3042\u308b<\/span><a href=\"https:\/\/www.on24.com\/resources\/asset\/the-digital-shift\/\"><span style=\"font-weight: 400\">ON24\u3068\u30cf\u30a4\u30f3\u30c4\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308b\u7814\u7a76<\/span><\/a><span style=\"font-weight: 400\">\u540c\u69d8\u306e\u72b6\u6cc1\u304c\u793a\u3055\u308c\u3066\u304a\u308a\u300165%\u304c\u9ad8\u5ea6\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u671f\u5f85\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u3055\u3089\u306b\u91cd\u8981\u306a\u306e\u306f\u3001ON24\u30c7\u30b8\u30bf\u30eb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u306e\u5831\u544a\u66f8\u304c\u6b21\u306e\u3088\u3046\u306b\u793a\u5506\u3057\u3066\u3044\u308b\u3053\u3068\u3067\u3059<\/span><b>\u305f\u3068\u3048\u3042\u306a\u305f\u306e\u7d44\u7e54\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u3066\u3044\u306a\u304f\u3066\u3082\u3001\u7af6\u5408\u4ed6\u793e\u306f\u3059\u3067\u306b\u305d\u3046\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3067\u3059<\/b><span style=\"font-weight: 400\">ON24\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u3067\u306e\u4e3b\u8981\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u6226\u7565\u306e\u5229\u7528\u306f2023\u5e74\u6700\u7d42\u56db\u534a\u671f\u3092\u901a\u3058\u3066\u98db\u8e8d\u7684\u306b\u5897\u52a0\u3057\u307e\u3057\u305f\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u3057\u304b\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3092\u4e0d\u53ef\u6b20\u306b\u3059\u3079\u304d\u3082\u3063\u3068\u5927\u304d\u306a\u7406\u7531\u304c\u3042\u308a\u307e\u3059 \u2014<\/span><b>\u751f\u6210AI\u306e\u6210\u9577\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u91cf\u3092\u5287\u7684\u306b\u5897\u52a0\u3055\u305b\u308b\u898b\u8fbc\u307f\u3067\u3059<\/b><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.bcg.com\/press\/15june2023-cmos-profiting-transformative-power-of-genai\"><span style=\"font-weight: 400\">BCG\u306b\u3088\u308b\u3068<\/span><\/a><span style=\"font-weight: 400\">2024\u5e74\u306b\u306f67%\u306eCMO\u304cAI\u3092\u6d3b\u7528\u3057\u3066\u4f53\u9a13\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3059\u308b\u8a08\u753b\u3092\u7acb\u3066\u3066\u3044\u307e\u3059\u3002\u5225\u306b\u3001<\/span><a href=\"https:\/\/business.linkedin.com\/content\/dam\/me\/business\/en-us\/amp\/marketing-solutions\/images\/lms-state-of-b2b-marketing\/pdf\/the-b2b-benchmark-report-2023-final.pdf\"><span style=\"font-weight: 400\">LinkedIn\u3067\u306e\u5b66\u7fd2<\/span><\/a><span style=\"font-weight: 400\">B2B\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u534a\u6570\u4ee5\u4e0a(51%)\u304c\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u97ff\u304f\u6700\u9069\u5316\u3055\u308c\u9b45\u529b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306b\u751f\u6210AI\u3092\u6d3b\u7528\u3059\u308b\u8a08\u753b\u3067\u3042\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">\u3067\u3059\u306e\u3067\u3001\u3082\u3057\u3053\u308c\u3092\u8aad\u3093\u3067\u3044\u3066\u307e\u3060\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3092\u59cb\u3081\u3066\u3044\u306a\u3051\u308c\u3070\u3001\u3053\u308c\u3089\u306e\u7814\u7a76\u304c\u660e\u78ba\u306b\u793a\u3059\u306f\u305a\u3067\u3059:<\/span><b>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306f\u4e0d\u53ef\u6b20\u3067\u3059<\/b><span style=\"font-weight: 400\">\u305d\u3057\u3066\u3001\u3042\u306a\u305f\u3084\u4ed6\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u3001\u30c8\u30ec\u30f3\u30c9\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059<\/span><b>\u95a2\u308f\u308a\u65b9\u3092\u5909\u3048\u3066\u304f\u3060\u3055\u3044<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<h2><b>\u306a\u305c\u52b9\u679c\u7684\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u305f\u3081\u306b\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3068\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u304c\u5fc5\u8981\u306a\u306e\u3067\u3057\u3087\u3046\u304b?<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u524d\u8ff0\u306e\u901a\u308a\u3001<\/span><b>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306f\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u5f8c\u306b\u7d9a\u304d\u307e\u3059\u3002\u00a0<\/b><span style=\"font-weight: 400\">\u3057\u304b\u3057\u3001\u52b9\u679c\u7684\u306b\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u306b\u306f\u30c7\u30fc\u30bf\u304c\u5fc5\u8981\u3067\u3042\u308a\u3001\u305d\u306e\u6700\u5927\u306e\u53ef\u80fd\u6027\u306f\u3053\u3053\u306b\u3042\u308a\u307e\u3059<\/span><a href=\"https:\/\/www.on24.com\/blog\/the-two-main-types-of-first-party-data\/\"><span style=\"font-weight: 400\">\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3002<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.on24.com\/guides\/understanding-and-using-first-party-data-in-marketing\/\"><b>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf<\/b><\/a><span style=\"font-weight: 400\">\u7d44\u7e54\u306e\u307f\u3067\u53ce\u96c6\u30fb\u7ba1\u7406\u3059\u308b\u3053\u3068\u3067\u3001\u6b63\u78ba\u306a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u3088\u308a\u52b9\u679c\u7684\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u6027\u8cea\u4e0a\u3001\u7af6\u5408\u4ed6\u793e\u306f\u540c\u3058\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u6301\u305f\u306a\u3044\u305f\u3081\u3001B2B\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u72ec\u81ea\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u5275\u51fa\u3067\u304d\u307e\u3059\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u305d\u308c\u3060\u3051\u3067\u306a\u304f\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u500b\u4eba\u5316\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30c7\u30fc\u30bf\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30eb\u30fc\u30d7\u304c\u751f\u307e\u308c\u307e\u3059\u3002\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u304b\u3089\u306e\u6d1e\u5bdf\u3092\u6d3b\u7528\u3057\u3066<\/span><a href=\"https:\/\/www.on24.com\/guides\/how-and-why-to-create-personalized-digital-experiences-for-todays-customer\/\"><b>\u30c7\u30b8\u30bf\u30eb\u4f53\u9a13\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u307e\u3057\u3087\u3046<\/b><\/a><span style=\"font-weight: 400\">\u305d\u308c\u304c\u3088\u308a\u826f\u3044\u4ea4\u6d41\u3092\u4fc3\u3057\u3001\u3088\u308a\u591a\u304f\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002\u305d\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u3092\u5f37\u5316\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u8cfc\u5165\u8005\u306b\u95a2\u3059\u308b\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u3055\u3089\u306b\u591a\u304f\u5f97\u3066\u3001\u3088\u308a\u826f\u3044\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3068\u52b9\u679c\u7684\u306a\u4f53\u9a13\u3092\u751f\u307f\u51fa\u305b\u307e\u3059\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u3057\u304b\u3057\u3001\u3082\u3046\u4e00\u3064\u91cd\u8981\u306a\u8981\u7d20\u306f<\/span><b>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u5229\u7528\u53ef\u80fd\u3067\u3042\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3067\u3059<\/b><span style=\"font-weight: 400\">.\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u6587\u8108\u3067\u306f\u3001\u4eca\u65e5\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u52d5\u7684\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u69cb\u7bc9\u3059\u308b\u50be\u5411\u304c\u5f37\u304f\u3001\u9023\u7d61\u5148\u3084\u30a2\u30ab\u30a6\u30f3\u30c8\u306f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u884c\u52d5\u3001\u597d\u307f\u3001\u3084\u308a\u53d6\u308a\u306b\u57fa\u3065\u3044\u3066\u7279\u5b9a\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u51fa\u5165\u308a\u3057\u3001\u5909\u5316\u3059\u308b\u8cb7\u3044\u624b\u306e\u30cb\u30fc\u30ba\u306b\u8fc5\u901f\u304b\u3064\u52b9\u679c\u7684\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3066\u3044\u307e\u3059\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 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href=\"https:\/\/www.on24.com\/platform\/ai-analytics-content-engine\/\"><span style=\"font-weight: 400\">AI\u642d\u8f09\u306e\u5206\u6790\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u30a8\u30f3\u30b8\u30f3(ACE)<\/span><\/a><span style=\"font-weight: 400\">\u3042\u308a\u5f97\u308b\u3002<\/span><\/p>\n<h3><b>\u30c7\u30fc\u30bf\u3068\u5206\u6790\u3092\u6d3b\u7528\u3057\u3066\u3088\u308a\u30b9\u30de\u30fc\u30c8\u306a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u63a8\u9032\u3059\u308b<\/b><\/h3>\n<p><span style=\"font-weight: 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style=\"font-weight: 400\">\u7d50\u5c40\u306e\u3068\u3053\u308d\u3001\u3088\u308a\u8ce2\u3044\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u5358\u306b\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u308b\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u65e2\u5b58\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3064\u306a\u304c\u308b\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\n<h3><b>\u30c7\u30fc\u30bf\u3067\u69cb\u7bc9\u3055\u308c\u305f\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u4f8b<\/b><\/h3>\n<p><span style=\"font-weight: 400\">\u30c7\u30fc\u30bf\u306f\u30bb\u30b0\u30e1\u30f3\u30c8\u4f5c\u6210\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u524d\u306b\u3001\u9023\u7d61\u5148\u540d\u3084\u4e8b\u696d\u95a2\u4fc2\u306a\u3069\u3001\u8cb7\u3044\u624b\u306b\u3064\u3044\u3066\u306e\u60c5\u5831\u3092\u77e5\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u8cfc\u5165\u8005\u304c\u3044\u308b\u30d5\u30a1\u30cd\u30eb\u306e\u6bb5\u968e\u3082\u91cd\u8981\u306a\u6d1e\u5bdf\u306e\u4e00\u3064\u3067\u3042\u308a\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3001\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u306e\u6bb5\u968e\u3067\u4fa1\u5024\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u53d7\u3051\u53d6\u308b\u306e\u306b\u5927\u304d\u304f\u5f79\u7acb\u3061\u307e\u3059\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u4ee5\u4e0b\u306e\u8868\u306f\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u3088\u308a\u826f\u3044\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306e\u305f\u3081\u306b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3067\u304d\u308b\u3055\u307e\u3056\u307e\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u30bb\u30b0\u30e1\u30f3\u30c8\u306f\u3001\u5358\u4e00\u306e\u30c7\u30fc\u30bf\u9805\u76ee(\u4f8b\u3048\u3070\u30d5\u30a1\u30cd\u30eb\u30b9\u30c6\u30fc\u30b8)\u304b\u3089\u4f55\u3067\u3082\u69cb\u7bc9\u3067\u304d\u308b\u3057\u3001\u8907\u6570\u306e\u30c7\u30fc\u30bf\u9805\u76ee\u306b\u57fa\u3065\u3044\u3066\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u3044\u305a\u308c\u306e\u5834\u5408\u3082\u3001\u8cb7\u3044\u624b\u304c\u7279\u5b9a\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5f53\u3066\u306f\u307e\u3089\u306a\u3044\u5834\u5408(\u30c7\u30fc\u30bf\u4e0d\u8db3\u3084\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5b8c\u5168\u306b\u5408\u81f4\u3057\u306a\u3044\u5834\u5408)\u3001\u30d5\u30a9\u30fc\u30eb\u30d0\u30c3\u30af\u304c\u30c7\u30d5\u30a9\u30eb\u30c8\u3068\u3057\u3066\u6a5f\u80fd\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306f\u30c7\u30fc\u30bf\u304c\u5168\u304f\u306a\u3044\u305f\u3081\u3001\u7279\u5b9a\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u5206\u985e\u3055\u308c\u306a\u3044\u4eba\u3005\u3067\u3059\u3002\u00a0<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>\u30bb\u30b0\u30e1\u30f3\u30c8\u30bf\u30a4\u30d7<\/b><\/td>\n<td><b>\u7159\u7a81\u6bb5\u968e\u5225<\/b><\/td>\n<td><b>\u4e8b\u696d\u95a2\u4fc2\u5225<\/b><\/td>\n<td><b>\u9023\u7d61\u5148\u306e\u80a9\u66f8\u304d<\/b><\/td>\n<td><b>\u30a2\u30ab\u30a6\u30f3\u30c8\u5225\u5782\u76f4<\/b><\/td>\n<td><b>\u5730\u57df\u5225<\/b><\/td>\n<td><b>\u9867\u5ba2\u767b\u9332\u6b04\u5225<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>\u30bb\u30b0\u30e1\u30f3\u30c81<\/b><\/td>\n<td><span style=\"font-weight: 400\">\u8a8d\u8b58<\/span><\/td>\n<td><span style=\"font-weight: 400\">\u9867\u5ba2<\/span><\/td>\n<td><span style=\"font-weight: 400\">CXO<\/span><\/td>\n<td><span style=\"font-weight: 400\">\u30c6\u30af\u30ce\u30ed\u30b8\u30fc<\/span><\/td>\n<td><span style=\"font-weight: 400\">NA<\/span><\/td>\n<td><span style=\"font-weight: 400\">\u30d4\u30c3\u30af\u30ea\u30b9\u30c8<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>\u30bb\u30b0\u30e1\u30f3\u30c82<\/b><\/td>\n<td><span style=\"font-weight: 400\">\u8003\u616e<\/span><\/td>\n<td><span style=\"font-weight: 400\">\u5c55\u671b<\/span><\/td>\n<td><span style=\"font-weight: 400\">\u526f\u793e\u9577\/\u53d6\u7de0\u5f79<\/span><\/td>\n<td><span style=\"font-weight: 400\">\u5c02\u9580\u30b5\u30fc\u30d3\u30b9<\/span><\/td>\n<td><span style=\"font-weight: 400\">EMEA<\/span><\/td>\n<td><span style=\"font-weight: 400\">\u30c1\u30a7\u30c3\u30af\u30dc\u30c3\u30af\u30b9<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>\u30bb\u30b0\u30e1\u30f3\u30c83<\/b><\/td>\n<td><span style=\"font-weight: 400\">\u9078\u8003<\/span><\/td>\n<td><span style=\"font-weight: 400\">\u30d1\u30fc\u30c8\u30ca\u30fc<\/span><\/td>\n<td><span style=\"font-weight: 400\">\u76e3\u7763<\/span><\/td>\n<td><span style=\"font-weight: 400\">\u751f\u547d\u79d1\u5b66<\/span><\/td>\n<td><span style=\"font-weight: 400\">APAC<\/span><\/td>\n<td><span style=\"font-weight: 400\">\u30c6\u30ad\u30b9\u30c8<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>\u5f8c\u9000<\/b><\/td>\n<td><span style=\"font-weight: 400\">\u8a8d\u8b58<\/span><\/td>\n<td><span style=\"font-weight: 400\">\u5c55\u671b<\/span><\/td>\n<td><span style=\"font-weight: 400\">\u76e3\u7763<\/span><\/td>\n<td><span style=\"font-weight: 400\">\u6c34\u5e73<\/span><\/td>\n<td><span style=\"font-weight: 400\">Global<\/span><\/td>\n<td><span style=\"font-weight: 400\">\u7fd2\u6163<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u304c\u3057\u3063\u304b\u308a\u3067\u304d\u305f\u3089\u3001\u6b21\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u8abf\u6574\u3067\u304d\u307e\u3059<\/span><a href=\"https:\/\/www.on24.com\/guides\/content-marketing\/\"><b>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/b><\/a><span style=\"font-weight: 400\">\u5404\u30b0\u30eb\u30fc\u30d7\u306b\u5408\u308f\u305b\u305f\u30aa\u30d5\u30a1\u30fc\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3002\u3088\u308a\u95a2\u9023\u6027\u304c\u9ad8\u304f\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u4f53\u9a13\u306f\u3001\u8cfc\u5165\u8005\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u3066\u3044\u308b\u305f\u3081\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u751f\u307f\u51fa\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u5897\u3048\u308c\u3070\u3001\u3088\u308a\u591a\u304f\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u304c\u5f97\u3089\u308c\u3001\u8cfc\u5165\u8005\u306b\u95a2\u3059\u308b\u3055\u3089\u306a\u308b\u6d1e\u5bdf\u304c\u5f97\u3089\u308c\u307e\u3059\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u307e\u305f\u3001ON24\u306e\u9867\u5ba2\u3068\u3057\u3066\u3053\u308c\u3092\u8aad\u3093\u3067\u3044\u308b\u306a\u3089\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30aa\u30d5\u30a1\u30fc\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u306e\u306f\u7c21\u5358\u3067\u3059<\/span><a href=\"https:\/\/support.on24.com\/hc\/en-us\/articles\/21420760412571-Segment-Builder-User-Guide\"><span style=\"font-weight: 400\">\u30bb\u30b0\u30e1\u30f3\u30c8\u30d3\u30eb\u30c0\u30fc<\/span><\/a><span style=\"font-weight: 400\">\u3001\u4ee5\u4e0b\u30af\u30ea\u30c3\u30d7\u3067\u78ba\u8a8d\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/span><a href=\"https:\/\/www.on24.com\/blog\/on24-next-recap-intelligent-engagement-with-on24\/\"><span style=\"font-weight: 400\">ON24 Next\u306e\u3042\u3089\u3059\u3058<\/span><\/a><span style=\"font-weight: 400\">\u4ee5\u4e0b\u306b\uff1a<\/span><\/p>\n<h2><b>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306e\u305f\u3081\u306e3\u3064\u306e\u30d2\u30f3\u30c8<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-111831\" src=\"https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-looking-at-laptop-2_Blog--300x180.png\" alt=\"\u30ed\u30d7\u30c8\u30c3\u30d7\u3092\u898b\u308b\u5973\u6027\" width=\"820\" height=\"492\" srcset=\"https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-looking-at-laptop-2_Blog--300x180.png 300w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-looking-at-laptop-2_Blog--1024x614.png 1024w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-looking-at-laptop-2_Blog--768x461.png 768w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-looking-at-laptop-2_Blog-.png 1340w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/p>\n<p><span style=\"font-weight: 400\">\u3053\u3053\u3067\u306f\u3001\u81ea\u5206\u81ea\u8eab\u306eB2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3059\u308b\u305f\u3081\u306b\u8a66\u3057\u3066\u307f\u308b\u3079\u304d3\u3064\u306e\u30a2\u30a4\u30c7\u30a2\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\n<h3><b>#1:\u30d5\u30a1\u30cd\u30eb\u6bb5\u968e\u3067\u30b3\u30fc\u30eb\u30fb\u30c8\u30a5\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3059\u308b<\/b><\/h3>\n<p><span style=\"font-weight: 400\">\u901a\u5e38\u3001\u30ea\u30fc\u30c9\u3084\u9023\u7d61\u5148\u306f\u30d5\u30a1\u30cd\u30eb\u6bb5\u968e\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5185\u306e\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u3067\u5272\u308a\u5f53\u3066\u3089\u308c\u307e\u3059\u3002\u3082\u3057\u305d\u3046\u3067\u306a\u3051\u308c\u3070\u3001\u5c11\u306a\u304f\u3068\u3082\u9867\u5ba2\u304b\u898b\u8fbc\u307f\u5ba2\u304b\u306b\u3088\u3063\u3066\u5272\u308a\u5f53\u3066\u3089\u308c\u307e\u3059\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5148\u306b\u5171\u6709\u3057\u305f\u8868\u3092\u62e1\u5927\u3057\u3066\u3001\u898b\u8fbc\u307f\u5ba2\u3068\u65e2\u5b58\u9867\u5ba2\u306e\u4e21\u65b9\u3092\u542b\u3081\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u5168\u4f53\u306b\u308f\u305f\u3063\u3066\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3001\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u76ee\u6a19\u306b\u6cbf\u3063\u305f\u7570\u306a\u308bCTA\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>\u533a\u9593\u540d<\/b><\/td>\n<td><b>\u30d5\u30a1\u30f3\u30cd\u30eb\u30b9\u30c6\u30fc\u30b8<\/b><\/td>\n<td><b>\u3042\u306a\u305f\u306e\u76ee\u6a19<\/b><\/td>\n<td><b>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305fCTA\u30aa\u30d5\u30a1\u30fc\u306e\u4f8b<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>\u521d\u671f\u6bb5\u968e\/\u8c46\u8150<\/b><\/td>\n<td><span style=\"font-weight: 400\">\u8a8d\u8b58<\/span><\/td>\n<td><span style=\"font-weight: 400\">\u8cb7\u3044\u624b\u306b\u554f\u984c\u304c\u3042\u308b\u3053\u3068\u306b\u6c17\u3065\u304b\u305b\u307e\u3057\u3087\u3046\u3002<\/span><\/td>\n<td><span style=\"font-weight: 400\">\u521d\u5fc3\u8005\u5411\u3051\u30ac\u30a4\u30c9\u96fb\u5b50\u66f8\u7c4d<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u30c8\u30ec\u30f3\u30c9\u30a6\u30a7\u30d3\u30ca\u30fc\u3002<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>\u30df\u30c3\u30c9\u30b9\u30c6\u30fc\u30b8\/MOFU<\/b><\/td>\n<td><span style=\"font-weight: 400\">\u8003\u616e<\/span><\/td>\n<td><span style=\"font-weight: 400\">\u306a\u305c\u3001\u305d\u3057\u3066\u3069\u306e\u3088\u3046\u306b\u79c1\u305f\u3061\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u305d\u306e\u7d44\u7e54\u306b\u5408\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u898b\u8fbc\u307f\u5ba2\u306b\u8a3c\u660e\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u79c1\u305f\u3061\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u6700\u7d42\u6c7a\u5b9a\u306e\u30b7\u30e7\u30fc\u30c8\u30ea\u30b9\u30c8\u306b\u52a0\u3048\u307e\u3057\u3087\u3046\u3002<\/span><\/td>\n<td><span style=\"font-weight: 400\">\u30a2\u30ca\u30ea\u30b9\u30c8\u8cfc\u5165\u30ac\u30a4\u30c9(\u4f8b:Forrester Wave\u3001Gartner Magic Quadrant)\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u9867\u5ba2\u30b9\u30d4\u30fc\u30ab\u30fc\u304c\u30b3\u30c4\u3092\u5171\u6709\u3059\u308b\u30a4\u30d9\u30f3\u30c8\u306b\u53c2\u52a0\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3002<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>\u5f8c\u671f\u6bb5\u968e \/ BOFU<\/b><\/td>\n<td><span style=\"font-weight: 400\">\u9078\u8003<\/span><\/td>\n<td><span style=\"font-weight: 400\">\u8cfc\u5165\u8005\u306b\u9069\u5207\u306a\u5f8c\u62bc\u3057\u3068\u627f\u8a8d\u3092\u63d0\u4f9b\u3057\u3001\u79c1\u305f\u3061\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u9032\u3081\u308b\u305f\u3081\u306e\u652f\u63f4\u3092\u3002<\/span><\/td>\n<td><span style=\"font-weight: 400\">\u30c7\u30e2\u306b\u767b\u9332\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u55b6\u696d\u3068\u9762\u8ac7\u3092\u4e88\u7d04\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>\u307e\u3060\u5951\u7d04\/\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3057\u3066\u3044\u307e\u305b\u3093<\/b><\/td>\n<td><span style=\"font-weight: 400\">\u9867\u5ba2\u306e\u63a1\u7528<\/span><\/td>\n<td><span style=\"font-weight: 400\">\u304a\u5ba2\u69d8\u304c\u5186\u6ed1\u304b\u3064\u52b9\u7387\u7684\u306b\u3001\u305d\u3057\u3066\u6469\u64e6\u306a\u304f\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3055\u308c\u308b\u3053\u3068\u3092\u78ba\u5b9f\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u304a\u5ba2\u69d8\u306b\u9069\u5207\u306a\u30ea\u30bd\u30fc\u30b9\u3001\u8cc7\u6599\u3001\u30ac\u30a4\u30c0\u30f3\u30b9\u3092\u63d0\u4f9b\u3057\u3001\u79c1\u305f\u3061\u3068\u826f\u597d\u306a\u4f53\u9a13\u3092\u3057\u3066\u3082\u3089\u3048\u308b\u3088\u3046\u304a\u9858\u3044\u3057\u307e\u3059\u3002<\/span><\/td>\n<td><span style=\"font-weight: 400\">\u30ab\u30b9\u30bf\u30de\u30fc\u30cf\u30d6\u3084\u30d5\u30a9\u30fc\u30e9\u30e0\u3078\u306e\u30ea\u30f3\u30af\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u30e9\u30a4\u30d6Q&amp;A\/\u30aa\u30d5\u30a3\u30b9\u30a2\u30ef\u30fc\u30a6\u30a7\u30d3\u30ca\u30fc\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u30bb\u30c3\u30b7\u30e7\u30f3\u3084\u6210\u529f\u9762\u8ac7\u306e\u4e88\u7d04\u3092\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>\u5a5a\u7d04<\/b><\/td>\n<td><span style=\"font-weight: 400\">\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/span><\/td>\n<td><span style=\"font-weight: 400\">\u304a\u5ba2\u69d8\u304c\u73fe\u5728\u306e\u5951\u7d04\u3092\u62e1\u5927\u30fb\u66f4\u65b0\u3059\u308b\u65b0\u305f\u306a\u65b9\u6cd5\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5f53\u793e\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u901a\u3058\u3066\u3001\u304a\u5ba2\u69d8\u306e\u3055\u3089\u306a\u308b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/span><\/td>\n<td><span style=\"font-weight: 400\">\u30a2\u30c3\u30d7\u30bb\u30eb\u30aa\u30d5\u30a1\u30fc \u2014 \u65b0\u88fd\u54c1\u3084\u6a5f\u80fd\u306b\u3064\u3044\u3066\u5b66\u3073\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u9867\u5ba2\u30b5\u30df\u30c3\u30c8\u3084\u30c7\u30a3\u30ca\u30fc\u306b\u53c2\u52a0\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u52a9\u3051\u304c\u5fc5\u8981\u3067\u3059\u304b?\u305c\u3072\u3054\u9023\u7d61\u304f\u3060\u3055\u3044!<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>\u30c1\u30e3\u30f3\u30d4\u30aa\u30f3<\/b><\/td>\n<td><span style=\"font-weight: 400\">\u9867\u5ba2\u64c1\u8b77<\/span><\/td>\n<td><span style=\"font-weight: 400\">\u304a\u5ba2\u69d8\u306e\u5fe0\u8aa0\u5fc3\u306b\u5831\u3044\u3001\u305d\u306e\u6210\u679c\u3092\u516c\u306b\u795d\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u7d39\u4ecb\u3084\u63a8\u85a6\u6587\u3092\u6c42\u3081\u307e\u3057\u3087\u3046\u3002<\/span><\/td>\n<td><span style=\"font-weight: 400\">\u3042\u306a\u305f\u306e\u6210\u529f\u3092\u5171\u6709\u3057\u3066\u304f\u3060\u3055\u3044 \u2014 \u30a4\u30d9\u30f3\u30c8\u3067\u304a\u8a71\u3057\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u9867\u5ba2\u3092\u7d39\u4ecb\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u30ec\u30d3\u30e5\u30fc\u3092\u6b8b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>\u9014\u4e2d\u3067\u5931\u683c\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044<\/b><\/td>\n<td><span style=\"font-weight: 400\">\u9867\u5ba2\u512a\u5148\u66f4\u65b0<\/span><\/td>\n<td><span style=\"font-weight: 400\">\u30c1\u30e3\u30fc\u30f3\u306e\u30ea\u30b9\u30af\u3092\u6e1b\u3089\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u66f4\u65b0\u304c\u78ba\u5b9f\u306b\u5b8c\u4e86\u3057\u307e\u3059\u3002<\/span><\/td>\n<td><span style=\"font-weight: 400\">\u30e9\u30a4\u30d6Q&amp;A\/\u30aa\u30d5\u30a3\u30b9\u30a2\u30ef\u30fc\u30a6\u30a7\u30d3\u30ca\u30fc\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5c02\u9580\u5bb6\u3068\u306e\u96fb\u8a71\u3092\u4e88\u7d04\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u52a9\u3051\u304c\u5fc5\u8981\u3067\u3059\u304b?\u305c\u3072\u3054\u9023\u7d61\u304f\u3060\u3055\u3044!<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>\u5f8c\u9000<\/b><\/td>\n<td><span style=\"font-weight: 400\">(\u30bb\u30b0\u30e1\u30f3\u30c8\u306a\u3057)<\/span><\/td>\n<td><span style=\"font-weight: 400\">\u898b\u8fbc\u307f\u5ba2\u3092\u7279\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u8cfc\u5165\u610f\u56f3\u3092\u8a55\u4fa1\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/td>\n<td><span style=\"font-weight: 400\">\u8cfc\u5165\u6bb5\u968e\u3084\u610f\u56f3\u3054\u3068\u306b\u6ce8\u6587\u3057\u305f\u8907\u6570\u306e\u30a2\u30bb\u30c3\u30c8\u3092\u63b2\u8f09\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u30cf\u30d6\u3078\u306e\u30ea\u30f3\u30af\u3002<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400\">\u4f8b\u3048\u3070\u3001\u898b\u8fbc\u307f\u5ba2\u304c\u8a8d\u77e5\u5ea6\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u3044\u308b\u5834\u5408\u3001\u521d\u5fc3\u8005\u5411\u3051\u30ac\u30a4\u30c9\u306e\u96fb\u5b50\u66f8\u7c4d\u3084\u30c8\u30ec\u30f3\u30c9\u30a6\u30a7\u30d3\u30ca\u30fc\u306eCTA\u304c\u898b\u305b\u3089\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30bb\u30ec\u30af\u30b7\u30e7\u30f3\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u30d5\u30a1\u30cd\u30eb\u306e\u4e0b\u4f4d\u306b\u3044\u308b\u5834\u5408\u306f\u3001\u30c7\u30e2\u3078\u306e\u767b\u9332\u3084\u55b6\u696d\u3068\u306e\u9762\u8ac7\u4e88\u7d04\u306b\u95a2\u3059\u308bCTA\u304c\u305d\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u76ee\u6a19\u3068\u4e00\u81f4\u3057\u307e\u3059\u3002\u540c\u69d8\u306b\u3001\u9867\u5ba2\u304c\u9867\u5ba2\u64c1\u8b77\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5c5e\u3057\u3001\u305d\u306e\u5fe0\u8aa0\u5fc3\u3092\u5831\u3044\u3001\u516c\u306b\u6210\u679c\u3092\u795d\u3046\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u30a4\u30d9\u30f3\u30c8\u3067\u306e\u767a\u8a00\u3084\u9867\u5ba2\u7d39\u4ecb\u306eCTA\u304c\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5b9f\u969b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30b7\u30b9\u30c6\u30e0\u3084\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u5185\u3067\u3001\u3059\u3067\u306b\u305d\u306e\u3088\u3046\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7279\u5b9a\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u3001\u305d\u308c\u305e\u308c\u306b\u7279\u5316\u3057\u305fCTA\u3092\u4f5c\u6210\u3059\u308b\u306e\u304c\u5bb9\u6613\u3067\u3059\u3002Marketo\u30846sense\u3092\u5229\u7528\u3057\u3066\u3044\u308bON24\u306e\u304a\u5ba2\u69d8\u3078\u3001<\/span><a href=\"https:\/\/support.on24.com\/hc\/en-us\/articles\/21420760985371-Segment-Builder-Using-Third-Party-Data\"><span style=\"font-weight: 400\">\u305d\u3053\u304b\u3089\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30c7\u30fc\u30bf\u3082\u76f4\u63a5\u30bb\u30b0\u30e1\u30f3\u30c8\u30d3\u30eb\u30c0\u30fc\u306b\u30de\u30c3\u30d4\u30f3\u30b0\u3067\u304d\u307e\u3059<\/span><\/a><span style=\"font-weight: 400\">\u3053\u308c\u306b\u3088\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u4f53\u9a13\u5185\u3067\u95a2\u9023\u3059\u308bCTA\u3092\u8868\u793a\u3059\u308b\u306e\u304c\u3055\u3089\u306b\u5bb9\u6613\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3><b>#2:\u8077\u7a2e\u540d\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u6a5f\u80fd\u5225\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u30a2\u30ab\u30a6\u30f3\u30c8\u5411\u3051\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30aa\u30d5\u30a1\u30fc\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u3066\u304f\u3060\u3055\u3044<\/b><\/h3>\n<p><span style=\"font-weight: 400\">\u901a\u5e38\u3001\u30b8\u30e7\u30d6\u30ec\u30d9\u30eb\u3084\u52e4\u7d9a\u5e74\u6570\u306a\u3069\u306e\u30d0\u30a4\u30e4\u30fc\u30c7\u30fc\u30bf\u306f\u3001\u7279\u306b\u9ad8\u4fa1\u5024\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u969b\u306b\u3001\u610f\u601d\u6c7a\u5b9a\u8005\u3084\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u7279\u5b9a\u3057\u305f\u3044\u305f\u3081\u3001\u65e9\u671f\u306b\u53d6\u5f97\u3055\u308c\u307e\u3059\u3002ABM\u6226\u7565\u306e\u5834\u5408\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f<\/span><a href=\"https:\/\/www.on24.com\/guides\/the-complete-guide-to-content-hubs\/\"><b>\u30b3\u30f3\u30c6\u30f3\u30c4\u30cf\u30d6<\/b><\/a><span style=\"font-weight: 400\">\u30db\u30ef\u30a4\u30c8\u30b0\u30ed\u30fc\u30d6\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u7d20\u6674\u3089\u3057\u3044\u65b9\u6cd5\u3067\u3059\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u3057\u304b\u3057\u3001\u5358\u4e00\u306e\u53e3\u5ea7\u5185\u3067\u3082\u3001\u500b\u3005\u306e\u30cb\u30fc\u30ba\u306f\u7570\u306a\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u7d4c\u55b6\u8005\u306f\u30b3\u30b9\u30c8\u3084\u6226\u7565\u3092\u6c17\u306b\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u4e00\u65b9\u3001\u30a8\u30f3\u30c9\u30e6\u30fc\u30b6\u30fc\u306f\u305d\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u81ea\u5206\u306e\u751f\u6d3b\u3092\u3088\u308a\u697d\u306b\u3057\u3001\u3088\u308a\u52b9\u679c\u7684\u306b\u50cd\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u3092\u77e5\u308a\u305f\u3044\u3067\u3057\u3087\u3046\u3002\u305f\u3068\u3048\u30a8\u30f3\u30c9\u30e6\u30fc\u30b6\u30fc\u304c\u5168\u4f53\u306e\u610f\u601d\u6c7a\u5b9a\u8005\u3067\u306a\u304f\u3066\u3082\u3001\u91cd\u8981\u306a\u5f71\u97ff\u529b\u3092\u6301\u3064\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3067\u3059\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u4f8b\u3048\u3070\u3001\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u4f1a\u793e\u304c\u30de\u30fc\u30b1\u30bf\u30fc\u5411\u3051\u306b\u8ca9\u58f2\u3059\u308b\u969b\u3001\u4e3b\u8981\u30a2\u30ab\u30a6\u30f3\u30c8\u5185\u306e\u7570\u306a\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u3069\u306e\u3088\u3046\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u304b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>\u533a\u9593\u540d\u00a0<\/b><\/td>\n<td><b>\u30bb\u30b0\u30e1\u30f3\u30c8\u69cb\u7bc9\u7528\u306e\u4f8b\u30c7\u30fc\u30bf<\/b><\/td>\n<td><b>\u5f7c\u3089\u306e\u30cb\u30fc\u30ba<\/b><\/td>\n<td><b>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b\u4f8b<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>CTO\u307e\u305f\u306fCIO<\/b><\/td>\n<td><span style=\"font-weight: 400\">\u8077\u52d9\u5185\u5bb9\u306b\u306fIT\u3001\u6280\u8853\u3001\u60c5\u5831\u3001\u958b\u767a\u304c\u542b\u307e\u308c\u307e\u3059<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u30bf\u30a4\u30c8\u30eb\u306b\u306fCTO\u3001CIO\u3001\u307e\u305f\u306f\u300c\u30c1\u30fc\u30d5\u300d\u304c\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/td>\n<td><span style=\"font-weight: 400\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6280\u8853\u304c\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u306b\u6e96\u62e0\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">Use Microsoft Entra as SSO.<\/span><\/td>\n<td><span style=\"font-weight: 400\">\u88fd\u54c1\u306e\u30c7\u30fc\u30bf\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u306e\u5229\u70b9\u306b\u95a2\u3059\u308b\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc(\u4f8b:ISO 27001\u3084SOC 2\u30bf\u30a4\u30d72\u6e96\u62e0)\u3002<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>CMO<\/b><\/td>\n<td><span style=\"font-weight: 400\">\u8077\u52d9\u306b\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u53ce\u76ca\u304c\u542b\u307e\u308c\u307e\u3059<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u30bf\u30a4\u30c8\u30eb\u306b\u306fCMO\u307e\u305f\u306f\u300c\u30c1\u30fc\u30d5\u300d\u304c\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/td>\n<td><span style=\"font-weight: 400\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c7\u30b8\u30bf\u30eb\u6210\u719f\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u3092\u52b9\u679c\u7684\u306b\u30ea\u30fc\u30c9\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/td>\n<td><span style=\"font-weight: 400\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u719f\u5ea6\u8a55\u4fa1\u30c4\u30fc\u30eb<\/span><\/p>\n<p><span style=\"font-weight: 400\">CMO\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u30d6\u30ea\u30fc\u30d5\u30a3\u30f3\u30b0<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>\u526f\u793e\u9577\/\u55b6\u696d\u30c7\u30a3\u30ec\u30af\u30bf\u30fc<\/b><\/td>\n<td><span style=\"font-weight: 400\">\u8077\u52d9\u6a5f\u80fd\u306b\u306f\u55b6\u696d\u307e\u305f\u306f\u53ce\u76ca\u304c\u542b\u307e\u308c\u307e\u3059<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u30bf\u30a4\u30c8\u30eb\u306b\u306f\u300c\u55b6\u696d\u300d\u307e\u305f\u306f\u300c\u4e8b\u696d\u958b\u767a\u300d\u304c\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/td>\n<td><span style=\"font-weight: 400\">\u3088\u308a\u591a\u304f\u306e\u53d6\u5f15\u3068\u53ce\u76ca\u3092\u6210\u7acb\u3055\u305b\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u3088\u308a\u591a\u304f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30fc\u30c9\u3092\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3055\u305b\u307e\u3057\u3087\u3046\u3002<\/span><\/td>\n<td><span style=\"font-weight: 400\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30fc\u30c9\u306e\u8ee2\u63db\u306b\u95a2\u3059\u308b\u96fb\u5b50\u66f8\u7c4d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c6\u30c3\u30af\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u55b6\u696dCRM\u3068\u3069\u306e\u3088\u3046\u306b\u7d71\u5408\u3055\u308c\u308b\u304b\u3092\u793a\u3059\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u30c7\u30e2\u3002<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>\u5f8c\u9000<\/b><\/td>\n<td><span style=\"font-weight: 400\">(\u30bb\u30b0\u30e1\u30f3\u30c8\u306a\u3057)<\/span><\/td>\n<td><span style=\"font-weight: 400\">\u898b\u8fbc\u307f\u5ba2\u3092\u7279\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u8cfc\u5165\u610f\u56f3\u3092\u8a55\u4fa1\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/td>\n<td><span style=\"font-weight: 400\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u30a6\u30a7\u30d3\u30ca\u30fc<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><b>#3:\u5730\u57df\u3084\u5730\u57df\u3054\u3068\u306b\u30a4\u30d9\u30f3\u30c8\u62db\u5f85\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u307e\u3057\u3087\u3046<\/b><\/h3>\n<p><span style=\"font-weight: 400\">\u6700\u5f8c\u306e\u4f8b\u3067\u306f\u3001ON24\u304c\u6700\u8fd1\u3069\u306e\u3088\u3046\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f7f\u3063\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3092\u884c\u3063\u305f\u304b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><a href=\"https:\/\/www.on24.com\/events\/on24-next\/\"><span style=\"font-weight: 400\">ON24 \u6b21\u306e\u30ed\u30fc\u30f3\u30c1\u30a4\u30d9\u30f3\u30c8<\/span><\/a><span style=\"font-weight: 400\">\u53c2\u52a0\u8005\u304cON24\u306e\u3044\u305a\u308c\u304b\u306e\u79fb\u52d5\u8ddd\u96e2\u5185\u306b\u3044\u308b\u5834\u5408<\/span><a href=\"https:\/\/www.on24.com\/events\/engage-24\/\"><span style=\"font-weight: 400\">\u30a8\u30f3\u30b2\u30fc\u30b824<\/span><\/a><span style=\"font-weight: 400\">\u30ed\u30fc\u30c9\u30b7\u30e7\u30fc\u306e\u4f1a\u5834\u3067\u306f\u3001\u30b3\u30f3\u30bd\u30fc\u30eb\u3067\u306e\u62db\u5f85\u304c\u63d0\u4f9b\u3055\u308c\u307e\u3057\u305f\u3002<\/span><\/p>\n<div style=\"text-align: center\">\n  <iframe loading=\"lazy\" title=\"ON24-Next-Shows-Examples-of-Webinar-and-Virtual-Event-Personalization\" src=\"https:\/\/player.vimeo.com\/video\/1053208976?dnt=1&amp;app_id=122963\" width=\"666\" height=\"405\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div>\n<p><span style=\"font-weight: 400\">\u4ed6\u306b\u3082\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u5f62\u614b\u304c\u3042\u308a\u3001\u73fe\u5728\u306e\u9867\u5ba2\u304b\u3069\u3046\u304b\u306b\u5fdc\u3058\u3066\u7570\u306a\u308b\u30aa\u30d5\u30a1\u30fc\u304c\u3042\u308a\u307e\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u3057\u304b\u3057\u3001\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u4ed6\u306b\u3082\u591a\u304f\u306e\u65b9\u6cd5\u3067\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u5730\u5143\u306e\u55b6\u696d\u62c5\u5f53\u8005\u3068\u3064\u306a\u304c\u308b\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3057\u305f\u308a\u3001\u7279\u5b9a\u306e\u5e02\u5834\u306b\u7279\u5316\u3057\u305f\u30ec\u30dd\u30fc\u30c8\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<h2><b>\u5b9f\u969b\u306e\u6210\u529f\u4e8b\u4f8b:ON24\u306e\u5b9f\u6226<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-111830\" src=\"https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-looking-at-laptop-1_Blog--300x180.png\" alt=\"\u30ce\u30fc\u30c8\u30d1\u30bd\u30b3\u30f3\u3092\u898b\u3066\u3044\u308b\u5973\u6027\" width=\"820\" height=\"492\" srcset=\"https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-looking-at-laptop-1_Blog--300x180.png 300w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-looking-at-laptop-1_Blog--1024x614.png 1024w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-looking-at-laptop-1_Blog--768x461.png 768w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-looking-at-laptop-1_Blog-.png 1340w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/p>\n<p><span style=\"font-weight: 400\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u7406\u8ad6\u7684\u5074\u9762\u306e\u7406\u89e3<\/span><b> <\/b><span style=\"font-weight: 400\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306f\u91cd\u8981\u3067\u3059\u304c\u3001\u3053\u308c\u3089\u306e\u6226\u7565\u304c\u5b9f\u969b\u306b\u73fe\u5b9f\u306e\u30b7\u30ca\u30ea\u30aa\u3067\u5b9f\u969b\u306b\u5b9f\u884c\u3055\u308c\u3066\u3044\u308b\u306e\u3092\u898b\u308b\u3053\u3068\u3067\u3001\u305d\u308c\u304c\u751f\u304d\u751f\u304d\u3068\u611f\u3058\u3089\u308c\u307e\u3059\u3002\u3055\u307e\u3056\u307e\u306a\u7d44\u7e54\u304cON24\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3057\u3066\u9a5a\u304f\u3079\u304d\u6210\u679c\u3092\u4e0a\u3052\u3066\u304d\u305f\u306e\u304b\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<h3><b>6sense:10,000%\u306eROI\u9054\u6210<\/b><\/h3>\n<p><span style=\"font-weight: 400\">6sense\u306fON24\u3092\u6d3b\u7528\u3057\u3066\u30c7\u30b8\u30bf\u30eb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6226\u7565\u3092\u5909\u9769\u3057\u3001\u9a5a\u7570\u7684\u306a10,000%\u306e\u6295\u8cc7\u53ce\u76ca\u7387\u3092\u5b9f\u73fe\u3057\u307e\u3057\u305f\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u5408\u308f\u305b\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u30016sense\u306f\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u751f\u6210\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5927\u5e45\u306b\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/span><span style=\"font-weight: 400\">\u200b<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">\u5168\u6587\u306f\u3053\u3061\u3089\u304b\u3089\u304a\u8aad\u307f\u304f\u3060\u3055\u3044:<\/span><\/i><a href=\"https:\/\/www.on24.com\/customer-stories\/6sense-boosts-roi-by-10000-percent\/\"><i><span style=\"font-weight: 400\">6sense\u304cROI\u309210,000%\u5897\u52a0\u3055\u305b\u308b<\/span><\/i><\/a><\/p>\n<h3><b>AAA:\u58f2\u4e0a\u309241%\u5897\u52a0<\/b><\/h3>\n<p><span style=\"font-weight: 400\">AAA\u306fON24\u306b\u30a6\u30a7\u30d3\u30ca\u30fc\u6226\u7565\u306e\u5237\u65b0\u3092\u4f9d\u983c\u3057\u3001\u7279\u5b9a\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5408\u308f\u305b\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u63d0\u4f9b\u306b\u6ce8\u529b\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u58f2\u4e0a\u306f41%\u5897\u52a0\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30c7\u30b8\u30bf\u30eb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u529b\u3092\u793a\u3057\u307e\u3057\u305f\u3002<\/span><span style=\"font-weight: 400\">\u200b<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">\u3055\u3089\u306b\u8a73\u3057\u304f:<\/span><\/i><a href=\"https:\/\/www.on24.com\/customer-stories\/aaa-boosts-sales-by-41-percent\/\"><i><span style=\"font-weight: 400\">AAA\u304c\u58f2\u4e0a\u309241%\u4f38\u3070\u3059<\/span><\/i><\/a><\/p>\n<h3><b>\u30aa\u30fc\u30c8\u30c7\u30c3\u30af:\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u306712\u500d\u306eROI\u3092\u63a8\u9032\u3059\u308b<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Autodesk\u306fON24\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u6d3b\u7528\u3057\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30cb\u30fc\u30ba\u306b\u97ff\u304f\u9b45\u529b\u7684\u306a\u30a6\u30a7\u30d3\u30ca\u30fc\u3092\u4f5c\u6210\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u6226\u7565\u7684\u306a\u52d5\u304d\u306b\u3088\u308a\u3001\u6295\u8cc7\u53ce\u76ca\u7387\u306f12\u500d\u3068\u306a\u308a\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30c7\u30b8\u30bf\u30eb\u4f53\u9a13\u306e\u52b9\u679c\u304c\u969b\u7acb\u3063\u3066\u3044\u307e\u3059\u3002<\/span><span style=\"font-weight: 400\">\u200b<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">\u8a73\u7d30\u60c5\u5831\uff1a<\/span><\/i><a href=\"https:\/\/www.on24.com\/customer-stories\/autodesk-drives-12x-roi-on-pipeline-with-webinars\/\"><i><span style=\"font-weight: 400\">Autodesk\u304c\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u306712\u500d\u306eROI\u3092\u9054\u6210<\/span><\/i><\/a><\/p>\n<h3><b>\u30ed\u30c3\u30b7\u30e5:HCP\u53c2\u52a0\u8005\u306e76%\u306b\u5f71\u97ff\u3092\u53ca\u307c\u3059<\/b><\/h3>\n<p><span style=\"font-weight: 400\">\u30ed\u30c3\u30b7\u30e5\u306fON24\u3092\u6d3b\u7528\u3057\u3001\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30a6\u30a7\u30d3\u30ca\u30fc\u3092\u901a\u3058\u3066\u533b\u7642\u5c02\u9580\u5bb6\u3068\u95a2\u308f\u308a\u3001\u53c2\u52a0\u8005\u306e76%\u306b\u6210\u529f\u88cf\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3057\u305f\u3002\u3053\u306e\u4e8b\u4f8b\u306f\u3001\u533b\u7642\u5206\u91ce\u306b\u304a\u3051\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5f71\u97ff\u3092\u5f37\u8abf\u3057\u3066\u3044\u307e\u3059\u3002<\/span><span style=\"font-weight: 400\">\u200b<\/span><a href=\"https:\/\/www.on24.com\/customer-stories\/roche-influences-76-percent-of-hcp-attendees-though-webinars\/?utm_source=chatgpt.com\"><span style=\"font-weight: 400\">ON24<\/span><\/a><\/p>\n<p><i><span style=\"font-weight: 400\">\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3092\u304a\u8aad\u307f\u304f\u3060\u3055\u3044:<\/span><\/i><a href=\"https:\/\/www.on24.com\/customer-stories\/roche-influences-76-percent-of-hcp-attendees-though-webinars\/\"><i><span style=\"font-weight: 400\">\u30ed\u30c3\u30b7\u30e5\u306fHCP\u53c2\u52a0\u8005\u306e76%\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u307e\u3059<\/span><\/i><\/a><\/p>\n<h3><b>\u30d7\u30ed\u30c8\u30e9\u30d6:\u9069\u683c\u306a\u898b\u8fbc\u307f\u5ba2\u309262%\u5897\u52a0\u3055\u305b\u308b<\/b><\/h3>\n<p><span style=\"font-weight: 400\">ON24\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001Protolabs\u306f\u9069\u683c\u306a\u898b\u8fbc\u307f\u5ba2\u6570\u309262%\u5897\u52a0\u3055\u305b\u307e\u3057\u305f\u3002\u5f7c\u3089\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u7279\u5b9a\u306e\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306b\u7126\u70b9\u3092\u5f53\u3066\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3057\u305f\u3002<\/span><span style=\"font-weight: 400\">\u200b<\/span><a href=\"https:\/\/www.on24.com\/customer-stories\/protolabs-boosts-qualified-prospects-by-62-percent-with-webinars\/?utm_source=chatgpt.com\"><span style=\"font-weight: 400\">ON24<\/span><\/a><\/p>\n<p><i><span style=\"font-weight: 400\">\u8a73\u7d30\u3092\u63a2\u308b:<\/span><\/i><a href=\"https:\/\/www.on24.com\/customer-stories\/protolabs-boosts-qualified-prospects-by-62-percent-with-webinars\/\"><i><span style=\"font-weight: 400\">Protolabs\u304c\u9069\u683c\u306a\u898b\u8fbc\u307f\u5ba2\u309262%\u5897\u52a0\u3055\u305b\u308b<\/span><\/i><\/a><\/p>\n<h3><b>\u30e9\u30fb\u30c8\u30ed\u30fc\u30d6\u5927\u5b66:\u30aa\u30fc\u30d7\u30f3\u30c7\u30a4\u306e\u52a0\u5165\u7387\u3092167%\u5897\u52a0<\/b><\/h3>\n<p><span style=\"font-weight: 400\">\u30e9\u30c8\u30ed\u30fc\u30d6\u5927\u5b66\u306f\u5f93\u6765\u306e\u30aa\u30fc\u30d7\u30f3\u30c7\u30a4\u30a4\u30d9\u30f3\u30c8\u3092ON24\u306e\u30c7\u30b8\u30bf\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u79fb\u884c\u3057\u3001\u305d\u306e\u7d50\u679c\u3001\u5165\u5b66\u8005\u6570\u304c167%\u5897\u52a0\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u5909\u5316\u306b\u3088\u308a\u3001\u3088\u308a\u5e83\u7bc4\u306a\u30ea\u30fc\u30c1\u3068\u3001\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5b66\u751f\u3068\u306e\u4ea4\u6d41\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/span><span style=\"font-weight: 400\">\u200b<\/span><a href=\"https:\/\/www.on24.com\/customer-stories\/la-trobe-university-boosts-open-day-enrollment-by-167-percent\/?utm_source=chatgpt.com\"><span style=\"font-weight: 400\">ON24<\/span><\/a><\/p>\n<p><i><span style=\"font-weight: 400\">\u8a73\u3057\u304f\u306f\u3053\u3061\u3089:\u30e9\u30c8\u30ed\u30fc\u30d6\u5927\u5b66\u3001\u30aa\u30fc\u30d7\u30f3\u30c7\u30a4\u306e\u5165\u5b66\u8005\u6570\u3092167%\u5897\u52a0<\/span><\/i><\/p>\n<h2><b>\u6982\u8981<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-111827\" src=\"https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-writing-next-to-laptop_Blog--300x180.png\" alt=\"laptop_Blog\u306e\u6a2a\u306b\u5973\u6027\u304c\u66f8\u3044\u3066\u3044\u308b\" width=\"820\" height=\"492\" srcset=\"https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-writing-next-to-laptop_Blog--300x180.png 300w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-writing-next-to-laptop_Blog--1024x614.png 1024w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-writing-next-to-laptop_Blog--768x461.png 768w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-writing-next-to-laptop_Blog-.png 1340w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.on24.com\/guides\/how-and-why-to-create-personalized-digital-experiences-for-todays-customer\/\"><b>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba<\/b><\/a><span style=\"font-weight: 400\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u500b\u3005\u306e\u8cfc\u5165\u8005\u3084\u4f01\u696d\u306b\u5408\u308f\u305b\u3066\u8abf\u6574\u3057\u3066\u304a\u308a\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u5171\u901a\u306e\u7279\u5fb4\u306b\u57fa\u3065\u3044\u3066\u5e02\u5834\u3092\u3088\u308a\u5c0f\u3055\u306a\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u5272\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306f\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u8cb7\u3044\u624b\u306f\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308a\u597d\u610f\u7684\u306b\u53cd\u5fdc\u3057\u3001\u7af6\u5408\u4ed6\u793e\u3082\u3059\u3067\u306b\u305d\u308c\u3092\u884c\u3063\u3066\u3044\u308b\u304b\u3089\u3067\u3059(\u51fa\u5178:\u00a0<\/span><a href=\"https:\/\/www.on24.com\/resources\/asset\/digital-engagement-benchmarks-report\/\"><span style=\"font-weight: 400\">ON24\u30c7\u30b8\u30bf\u30eb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u30ec\u30dd\u30fc\u30c8<\/span><\/a><span style=\"font-weight: 400\">).<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u3001\u7d44\u7e54\u56fa\u6709\u306e\u3082\u306e\u3067\u3042\u308a\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u3001\u52b9\u679c\u7684\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u3055\u3089\u306b\u91cd\u8981\u306b\u306a\u308b\u3067\u3057\u3087\u3046<\/span><a href=\"https:\/\/www.on24.com\/platform\/ai-analytics-content-engine\/\"><span style=\"font-weight: 400\">\u751f\u6210AI\u3092\u4f7f\u3063\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u3001\u30b9\u30b1\u30fc\u30eb\u30a2\u30c3\u30d7\u3057\u307e\u3057\u3087\u3046<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">B2B\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u4eca\u3059\u3050\u8a66\u305b\u308b\u7c21\u5358\u306a\u65b9\u6cd5\u306f3\u3064\u3042\u308a\u307e\u3059:\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">#1:\u30d5\u30a1\u30cd\u30eb\u6bb5\u968e\u3054\u3068\u306b\u30b3\u30fc\u30eb\u30fb\u30c8\u30a5\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">#2:\u30bf\u30fc\u30b2\u30c3\u30c8\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30aa\u30d5\u30a1\u30fc\u3092\u6a5f\u80fd\u3084\u8077\u540d\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u307e\u3059\u3002\u305d\u3057\u3066<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">#3:\u5730\u57df\u3084\u5730\u57df\u3054\u3068\u306b\u30a4\u30d9\u30f3\u30c8\u62db\u5f85\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/support.on24.com\/hc\/en-us\/articles\/21420760412571-Segment-Builder-User-Guide\"><span style=\"font-weight: 400\">\u30bb\u30b0\u30e1\u30f3\u30c8\u30d3\u30eb\u30c0\u30fc<\/span><\/a><span style=\"font-weight: 400\">ON24\u306e\u9867\u5ba2\u304c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3001\u63d0\u4f9b\u3059\u308b\u7c21\u5358\u306a\u65b9\u6cd5\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u4f53\u9a13\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u65b9\u6cd5\u3092\u6539\u5584\u3057\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u4ed5\u65b9\u3092\u5909\u3048\u3001\u3088\u308a\u591a\u304f\u306e\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3057\u305f\u3044\u306a\u3089\u3001ON24\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u4ed5\u65b9\u3092\u5909\u3048\u305f\u3044\u306e\u3067\u3059\u3002<\/span><a href=\"https:\/\/www.on24.com\/ja\/platform\/\"><b>ON24\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30c8\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u3069\u306e\u3088\u3046\u306b\u5f79\u7acb\u3064\u304b\u3092\u3054\u89a7\u304f\u3060\u3055\u3044<\/b><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><br style=\"font-weight: 400\" \/><br style=\"font-weight: 400\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u79c1\u305f\u3061&#8230;<\/p>\n","protected":false},"author":158,"featured_media":111824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1076],"modal_target":[],"class_list":["post-294176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1076"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.on24.com\/ja\/wp-json\/wp\/v2\/posts\/294176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.on24.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.on24.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.on24.com\/ja\/wp-json\/wp\/v2\/users\/158"}],"replies":[{"embeddable":true,"href":"https:\/\/www.on24.com\/ja\/wp-json\/wp\/v2\/comments?post=294176"}],"version-history":[{"count":2,"href":"https:\/\/www.on24.com\/ja\/wp-json\/wp\/v2\/posts\/294176\/revisions"}],"predecessor-version":[{"id":297868,"href":"https:\/\/www.on24.com\/ja\/wp-json\/wp\/v2\/posts\/294176\/revisions\/297868"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.on24.com\/ja\/wp-json\/wp\/v2\/media\/111824"}],"wp:attachment":[{"href":"https:\/\/www.on24.com\/ja\/wp-json\/wp\/v2\/media?parent=294176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.on24.com\/ja\/wp-json\/wp\/v2\/categories?post=294176"},{"taxonomy":"modal_target","embeddable":true,"href":"https:\/\/www.on24.com\/ja\/wp-json\/wp\/v2\/modal_target?post=294176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}