{"id":294148,"date":"2025-10-21T06:00:00","date_gmt":"2025-10-21T13:00:00","guid":{"rendered":"https:\/\/www.on24.com\/blog\/%e3%83%a1%e3%83%87%e3%82%a3%e3%82%a2%e3%81%a8%e5%87%ba%e7%89%88%e3%81%8c%e3%83%87%e3%82%b8%e3%82%bf%e3%83%ab%e3%81%ab%e9%81%a9%e5%bf%9c%e3%81%a7%e3%81%8d%e3%82%8b%e4%b8%89%e3%81%a4%e3%81%ae%e6%96%b9\/"},"modified":"2026-02-05T08:43:17","modified_gmt":"2026-02-05T16:43:17","slug":"three-ways-media-and-publishing-can-adapt-to-digital","status":"publish","type":"post","link":"https:\/\/www.on24.com\/ja\/blog\/three-ways-media-and-publishing-can-adapt-to-digital\/","title":{"rendered":"\u30e1\u30c7\u30a3\u30a2\u3068\u51fa\u7248\u304c\u30c7\u30b8\u30bf\u30eb\u306b\u9069\u5fdc\u3067\u304d\u308b\u4e09\u3064\u306e\u65b9\u6cd5"},"content":{"rendered":"<p>\u30e1\u30c7\u30a3\u30a2\u3084\u51fa\u7248\u696d\u754c\u307b\u3069\u5927\u304d\u306a\u6253\u6483\u3092\u53d7\u3051\u305f\u696d\u754c\u306f\u307b\u3068\u3093\u3069\u3042\u308a\u307e\u305b\u3093\u3002\u65b0\u805e\u3001\u696d\u754c\u8a8c\u3001\u96d1\u8a8c\u306a\u3069\u306f\u767a\u884c\u90e8\u6570\u3092\u5931\u3063\u305f\u308a\u9589\u9396\u3055\u308c\u305f\u308a\u3057\u3066\u3044\u307e\u3059\u3002\u66f8\u7c4d\u51fa\u7248\u793e\u306f\u96fb\u5b50\u66f8\u7c4d\u3068\u6d41\u901a\u6a29\u3092\u5de1\u3063\u3066\u4e89\u3063\u3066\u3044\u307e\u3059\u3002\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u306f\u4eca\u3084\u6a19\u6e96\u3068\u306a\u308a\u3001Blockbuster\u306f\u6709\u540d\u306b\u3082\u3046\u5b58\u5728\u3057\u307e\u305b\u3093\u3002\u307b\u3068\u3093\u3069\u306e\u4eba\u304c\u4f55\u304c\u8d77\u3053\u3063\u305f\u304b\u77e5\u3063\u3066\u3044\u307e\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u6280\u8853\u306f\u540c\u3058\u60c5\u5831\u3092\u3088\u308a\u7c21\u5358\u3067\u901f\u304f\u3001\u5b89\u4fa1\u306b\u4f1d\u9054\u3059\u308b\u624b\u6bb5\u3092\u63d0\u4f9b\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u308c\u3067\u3082\u3001\u30e1\u30c7\u30a3\u30a2\u3084\u51fa\u7248\u696d\u754c\u306f\u751f\u304d\u7d9a\u3051\u3066\u3044\u307e\u3059\u2015\u2015\u305f\u3068\u3048\u5287\u7684\u306b\u5909\u308f\u3063\u305f\u3068\u3057\u3066\u3082\u3002\u3057\u304b\u3057\u3001\u696d\u754c\u306f\u4eca\u65e5\u306e\u30c7\u30b8\u30bf\u30eb\u30d5\u30a1\u30fc\u30b9\u30c8\u306e\u4e16\u754c\u306b\u3069\u306e\u3088\u3046\u306b\u9069\u5fdc\u3057\u3066\u304d\u305f\u306e\u3067\u3057\u3087\u3046\u304b?2019\u5e74\u306b\u306f\u3001\u30e1\u30c7\u30a3\u30a2\u304a\u3088\u3073\u51fa\u7248\u696d\u754c\u306e\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u696d\u754c\u306e\u73fe\u72b6\u306b\u3064\u3044\u3066\u610f\u898b\u3092\u805e\u304f\u8abf\u67fb\u3092\u884c\u3044\u307e\u3057\u305f\u3002\u8abf\u67fb\u7d50\u679c\u3084\u696d\u754c\u5185\u3067\u306e\u30a6\u30a7\u30d3\u30ca\u30fc\u5229\u7528\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u306f\u3001\u5f53\u793e\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u3054\u89a7\u3044\u305f\u3060\u3051\u307e\u3059\u3002<a href=\"https:\/\/www.on24.com\/ja\/webinar-benchmarks\/\">ON24\u30a6\u30a7\u30d3\u30ca\u30fc\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u30ec\u30dd\u30fc\u30c8:\u30e1\u30c7\u30a3\u30a2\u3068\u51fa\u7248\u306e\u52d5\u5411<\/a>.\u201d<\/p>\n<p>\u3057\u304b\u3057\u3001\u696d\u754c\u306f\u3088\u308a\u6a5f\u654f\u3067\u56de\u5fa9\u529b\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u308c\u3067\u3082\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3084\u5e83\u544a\u304b\u3089\u30c7\u30b8\u30bf\u30eb\u4f53\u9a13\u306b\u81f3\u308b\u307e\u3067\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u7af6\u4e89\u529b\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u89e3\u6c7a\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3044\u304f\u3064\u304b\u306e\u554f\u984c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u306f\u79c1\u305f\u3061\u306e\u8abf\u67fb\u7d50\u679c\u306e\u7c21\u5358\u306a\u307e\u3068\u3081\u3067\u3059\u3002<\/p>\n<h2>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3068\u5e83\u544a\u306e\u30b8\u30ec\u30f3\u30de<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-111834\" src=\"https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-looking-at-laptop-5_Blog-.png\" alt=\"\u5973\u6027\u306eB2B\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u3001\u751f\u6210AI\u3092\u4f7f\u3063\u3066\u30a6\u30a7\u30d3\u30ca\u30fc\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5236\u4f5c\u3057\u306a\u304c\u3089\u30ce\u30fc\u30c8\u30d1\u30bd\u30b3\u30f3\u3092\u898b\u3064\u3081\u3066\u3044\u307e\u3059\u3002\" width=\"820\" height=\"492\" srcset=\"https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-looking-at-laptop-5_Blog-.png 1340w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-looking-at-laptop-5_Blog--300x180.png 300w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-looking-at-laptop-5_Blog--1024x614.png 1024w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-looking-at-laptop-5_Blog--768x461.png 768w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" 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loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-111829\" src=\"https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-holding-tablet-and-smiling_Blog-.png\" alt=\"\u30bf\u30d6\u30ec\u30c3\u30c8\u3092\u6301\u3061\u3001\u7b11\u9854\u3067\u3002\" width=\"820\" height=\"492\" srcset=\"https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-holding-tablet-and-smiling_Blog-.png 1340w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-holding-tablet-and-smiling_Blog--300x180.png 300w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-holding-tablet-and-smiling_Blog--1024x614.png 1024w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-holding-tablet-and-smiling_Blog--768x461.png 768w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/p>\n<p>\u30c7\u30b8\u30bf\u30eb\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306f\u3001\u7279\u306b\u30e1\u30c7\u30a3\u30a2\u3084\u30d6\u30e9\u30f3\u30c9\u3068\u4ea4\u6d41\u3059\u308b\u969b\u306b\u9ad8\u3044\u671f\u5f85\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u30b5\u30a4\u30c8\u3067\u306e\u691c\u7d22\u3068\u767a\u898b\u306f\u30b7\u30f3\u30d7\u30eb\u3067\u3042\u308b\u3079\u304d\u3067\u3059\u3002\u5e83\u544a\u306f\u5b58\u5728\u3057\u306a\u3044\u304b\u3001\u76ee\u7acb\u305f\u306a\u3044\u3082\u306e\u306b\u3059\u3079\u304d\u3067\u3059\u3002\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u30b5\u30a4\u30c8\u3068\u30e2\u30d0\u30a4\u30eb\u30b5\u30a4\u30c8\u306f\u3001\u540c\u7b49\u306b\u9ad8\u54c1\u8cea\u306a\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3079\u304d\u3067\u3059\u3002<\/p>\n<p>\u30e1\u30c7\u30a3\u30a2\u3084\u51fa\u7248\u696d\u754c\u306b\u3068\u3063\u3066\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u5e83\u544a\u306e\u30cb\u30fc\u30ba\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u53d6\u3063\u305f\u9ad8\u54c1\u8cea\u3067\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u4f53\u9a13\u306e\u958b\u767a\u306f\u8ab2\u984c\u3067\u3059\u304c\u3001\u5fc5\u8981\u306a\u3082\u306e\u3067\u3059\u3002\u3053\u306e\u5909\u5316\u3092\u4e57\u308a\u8d8a\u3048\u308b\u305f\u3081\u306b\u3001\u30e1\u30c7\u30a3\u30a2\u306f\u4e00\u3064\u306e\u91cd\u8981\u306a\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 <a href=\"https:\/\/www.on24.com\/guides\/understanding-and-using-first-party-data-in-marketing\/\">\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf<\/a>.<\/p>\n<p>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30e1\u30c7\u30a3\u30a2\u3084\u51fa\u7248\u793e\u306f\u7cbe\u67fb\u3092\u884c\u3048\u307e\u3059 <a href=\"https:\/\/www.on24.com\/ja\/blog\/how-you-can-use-engagement-data-to-move-your-marketing-funnel\/\">\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30c7\u30fc\u30bf<\/a>\u8208\u5473\u3092\u6e2c\u308a\u3001\u5e83\u544a\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3001\u6d88\u8cbb\u8005\u306b\u81ea\u5206\u306b\u5408\u308f\u305b\u305f\u30c7\u30b8\u30bf\u30eb\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n<h2>\u30e1\u30c7\u30a3\u30a2\u3068\u51fa\u7248\u306b\u304a\u3051\u308b\u5e83\u544a\u306e\u672a\u6765<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-111817\" src=\"https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-smiling-at-tablet_Blog-.png\" alt=\"\u30bf\u30d6\u30ec\u30c3\u30c8\u306b\u5411\u304b\u3063\u3066\u5fae\u7b11\u3080\u5973\u6027\" width=\"820\" height=\"492\" srcset=\"https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-smiling-at-tablet_Blog-.png 1340w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-smiling-at-tablet_Blog--300x180.png 300w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-smiling-at-tablet_Blog--1024x614.png 1024w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-smiling-at-tablet_Blog--768x461.png 768w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" 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