{"id":294142,"date":"2025-08-26T07:31:25","date_gmt":"2025-08-26T14:31:25","guid":{"rendered":"https:\/\/www.on24.com\/blog\/2025%e5%b9%b4%e3%83%a9%e3%82%a4%e3%83%95%e3%82%b5%e3%82%a4%e3%82%a8%e3%83%b3%e3%82%b9%e3%81%ae%e3%83%87%e3%82%b8%e3%82%bf%e3%83%ab%e3%82%a8%e3%82%af%e3%82%b9%e3%83%9a%e3%83%aa%e3%82%a8%e3%83%b3\/"},"modified":"2026-02-05T09:01:52","modified_gmt":"2026-02-05T17:01:52","slug":"key-takeaways-from-the-2025-digital-experience-benchmarks-for-life-sciences","status":"publish","type":"post","link":"https:\/\/www.on24.com\/ja\/blog\/key-takeaways-from-the-2025-digital-experience-benchmarks-for-life-sciences\/","title":{"rendered":"2025\u5e74\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u306e\u30c7\u30b8\u30bf\u30eb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u306e\u4e3b\u306a\u30dd\u30a4\u30f3\u30c8"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u696d\u754c\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001\u533b\u7642\u5f93\u4e8b\u8005(HCP)\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u5f79\u5272\u3092\u62c5\u3063\u3066\u3044\u307e\u3059\u3002\u591a\u304f\u306e\u5834\u5408\u3001\u3053\u308c\u306f\u30c7\u30b8\u30bf\u30eb\u30c1\u30e3\u30cd\u30eb\u3067\u50cd\u304d\u304b\u3051\u3001\u5f7c\u3089\u304c\u6642\u9593\u3092\u8cbb\u3084\u3059\u610f\u6b32\u306e\u3042\u308b\u5834\u6240\u3067\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3057\u304b\u3057\u3001\u307b\u307c\u3059\u3079\u3066\u306e\u30c7\u30b8\u30bf\u30eb\u30c1\u30e3\u30cd\u30eb\u306f\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u305f\u3081\u306e\u975e\u5e38\u306b\u7af6\u4e89\u7684\u306a\u5834\u3067\u3059\u3002\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u3001\u6642\u9593\u306b\u8ffd\u308f\u308c\u3066\u3044\u308b\u533b\u7642\u5f93\u4e8b\u8005\u304c\u65e5\u5e38\u7684\u306b\u76f4\u9762\u3059\u308b\u4ed6\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304b\u3089\u969b\u7acb\u3064\u8cac\u4efb\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3067\u3082\u3069\u3046\u3084\u3063\u3066\u3002<\/span><\/p>\n<p><a href=\"https:\/\/www.on24.com\/resources\/asset\/digital-engagement-benchmarks-report-life-sciences\/\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-232466 aligncenter\" src=\"https:\/\/www.on24.com\/wp-content\/uploads\/2025\/08\/Email-Banner-2025-Life-Sciences-Digital-Engagement-Benchmarks-Report-1200x550-1.png\" alt=\"Life Sciences Benchmarks 2025\" width=\"476\" height=\"218\" srcset=\"https:\/\/www.on24.com\/wp-content\/uploads\/2025\/08\/Email-Banner-2025-Life-Sciences-Digital-Engagement-Benchmarks-Report-1200x550-1.png 1200w, https:\/\/www.on24.com\/wp-content\/uploads\/2025\/08\/Email-Banner-2025-Life-Sciences-Digital-Engagement-Benchmarks-Report-1200x550-1-300x138.png 300w, https:\/\/www.on24.com\/wp-content\/uploads\/2025\/08\/Email-Banner-2025-Life-Sciences-Digital-Engagement-Benchmarks-Report-1200x550-1-1024x469.png 1024w, https:\/\/www.on24.com\/wp-content\/uploads\/2025\/08\/Email-Banner-2025-Life-Sciences-Digital-Engagement-Benchmarks-Report-1200x550-1-768x352.png 768w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 476px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u308c\u304c\u3001\u79c1\u305f\u3061\u304c2025\u5e74\u306e\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u30c7\u30b8\u30bf\u30eb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u30ec\u30dd\u30fc\u30c8\u3067\u7b54\u3048\u3088\u3046\u3068\u3057\u305f\u3053\u3068\u3067\u3059\u30022024\u5e74\u306b\u751f\u547d\u79d1\u5b66\u306e\u5c02\u9580\u5bb6\u304c\u30a6\u30a7\u30d3\u30ca\u30fc\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30cf\u30d6\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30c7\u30b8\u30bf\u30eb\u4f53\u9a13\u3092\u6d3b\u7528\u3057\u3066\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u3044\u3066\u304d\u305f\u65b9\u6cd5\u3068\u30012025\u5e74\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u3053\u308c\u3089\u306e\u30c8\u30ec\u30f3\u30c9\u304c\u4f55\u3092\u610f\u5473\u3059\u308b\u306e\u304b\u3092\u5b66\u3073\u307e\u3057\u305f\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6025\u3044\u3067\u308b?\u3053\u3061\u3089\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u3001\u79c1\u305f\u3061\u306e\u751f\u547d\u79d1\u5b66\u30a4\u30f3\u30d5\u30a9\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3078\u30b8\u30e3\u30f3\u30d7\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u3053\u3067\u306f\u3001\u898b\u3064\u3051\u305f\u3082\u306e\u3092\u793a\u3057\u307e\u3059\u3002\u00a0\u00a0\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u306a\u305c\u533b\u7642\u5f93\u4e8b\u8005(HCP)\u304c\u30c7\u30b8\u30bf\u30eb\u4ea4\u6d41\u3092\u597d\u3080\u306e\u304b<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-111824 aligncenter\" src=\"https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-typing-on-laptop-2_Blog-.png\" alt=\"\u30ce\u30fc\u30c8\u30d1\u30bd\u30b3\u30f3\u3067\u5973\u6027\u306e\u30bf\u30a4\u30d4\u30f3\u30b0\" width=\"820\" height=\"492\" srcset=\"https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-typing-on-laptop-2_Blog-.png 1340w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-typing-on-laptop-2_Blog--300x180.png 300w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-typing-on-laptop-2_Blog--1024x614.png 1024w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-typing-on-laptop-2_Blog--768x461.png 768w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">ON24\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30c8\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u3001\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u306e\u30c7\u30b8\u30bf\u30eb\u4f53\u9a13\u3078\u306e\u95a2\u4e0e\u306f\u4ed6\u306e\u696d\u754c\u3088\u308a\u3082\u901f\u3044\u30da\u30fc\u30b9\u3067\u6210\u9577\u3057\u3066\u3044\u307e\u3059\u3002\u5b9f\u969b\u3001\u79c1\u305f\u3061\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u30ec\u30dd\u30fc\u30c8\u306b\u3088\u308b\u3068\u3001\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u30b5\u30fc\u30d3\u30b9\u306e\u30a6\u30a7\u30d3\u30ca\u30fc\u3067\u306f\u4ee5\u4e0b\u306e\u5185\u5bb9\u304c\u898b\u3089\u308c\u307e\u3057\u305f:\u00a0<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7dcf\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c34%\u5897\u52a0\u3057\u305f\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CTA\u306e\u8ee2\u63db\u304c50%\u3082\u6025\u5897\u3057\u307e\u3057\u305f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u767b\u9332\u304b\u3089\u51fa\u5e2d\u3078\u306e\u8ee2\u63db\u7387\u304c65%\u5897\u52a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5e73\u5747\u4ea4\u6226\u6642\u959352\u5206\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u3067\u306f\u3001\u3053\u306e\u95a2\u4e0e\u306e\u5909\u5316\u306f\u4f55\u3092\u8aac\u660e\u3057\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b?\u533b\u7642\u5f93\u4e8b\u8005\u306f\u55b6\u696d\u62c5\u5f53\u8005\u3068\u76f4\u63a5\u4f1a\u3046\u3053\u3068\u3092\u3042\u307e\u308a\u671b\u307e\u306a\u3044\u4e00\u65b9\u3067\u3001\u60a3\u8005\u3084\u305d\u306e\u4ed6\u306e\u9867\u5ba2\u306f\u4ed6\u306e\u696d\u754c\u3068\u540c\u69d8\u306b\u30c7\u30b8\u30bf\u30eb\u3067\u7b54\u3048\u3084\u60c5\u5831\u3092\u6c42\u3081\u3066\u3044\u307e\u3059\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3055\u3089\u306b\u3001CTA\u3078\u306e\u53c2\u52a0\u3068\u95a2\u4e0e\u306e\u5897\u52a0\u306b\u3088\u308a\u3001HCP\u306f\u30c7\u30b8\u30bf\u30eb\u4ea4\u6d41\u306b\u7a4d\u6975\u7684\u306b\u53c2\u52a0\u3057\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u5f8c\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u308a\u60c5\u5831\u3092\u6c42\u3081\u308b\u306a\u3069\u306e\u8ffd\u52a0\u63aa\u7f6e\u3092\u53d6\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001\u8cb4\u91cd\u306a\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3084\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u3067\u3001\u3053\u308c\u3092\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u306a\u305c\u751f\u547d\u79d1\u5b66\u306e\u5c02\u9580\u5bb6\u306fAI\u3092\u5fc5\u8981\u3068\u8003\u3048\u308b\u306e\u304b<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-111832 aligncenter\" src=\"https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-looking-at-laptop-3_Blog-.png\" alt=\"\u5973\u6027\u304c\u30ce\u30fc\u30c8\u30d1\u30bd\u30b3\u30f3\u3092\u898b\u3066\u3044\u308b\" width=\"822\" height=\"493\" srcset=\"https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-looking-at-laptop-3_Blog-.png 1340w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-looking-at-laptop-3_Blog--300x180.png 300w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-looking-at-laptop-3_Blog--1024x614.png 1024w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-looking-at-laptop-3_Blog--768x461.png 768w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">2020\u5e74\u4ee5\u524d\u306f\u3001\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u304a\u3088\u3073\u88fd\u85ac\u5206\u91ce <\/span><a href=\"https:\/\/www.mckinsey.com\/industries\/life-sciences\/our-insights\/closing-the-digital-gap-in-pharma#\/\"><span style=\"font-weight: 400;\">\u30de\u30c3\u30c1\u30f3\u30b0\u3055\u308c\u305f\u516c\u5171\u30fb\u793e\u4f1a\u30bb\u30af\u30bf\u30fc<\/span><\/a><span style=\"font-weight: 400;\"> \u30c7\u30b8\u30bf\u30eb\u6210\u719f\u5ea6\u306e\u9762\u3067\u306f\u3001\u9280\u884c\u696d\u3084\u4fdd\u967a\u696d\u754c\u306b\u9045\u308c\u3092\u3068\u3063\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057COVID-19\u95a2\u9023\u306e\u8981\u6c42\u306b\u3088\u308a\u3001\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u5206\u91ce\u306f\u30c7\u30b8\u30bf\u30eb\u6280\u8853\u306e\u6d3b\u7528\u65b9\u6cd5\u306b\u8ffd\u3044\u3064\u304b\u3056\u308b\u3092\u5f97\u306a\u304f\u306a\u308a\u3001\u30ea\u30e2\u30fc\u30c8\u30ef\u30fc\u30af\u74b0\u5883\u3078\u306e\u5bfe\u5fdc\u3068\u3057\u3066\u30c7\u30b8\u30bf\u30eb\u30c4\u30fc\u30eb\u3001\u81ea\u52d5\u5316\u3001AI\u3092\u4f7f\u3044\u59cb\u3081\u307e\u3057\u305f\u3002\u5b9f\u969b\u30012023\u5e74\u3068\u6bd4\u3079\u3066\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30a6\u30a7\u30d3\u30ca\u30fc\u3067\u6c42\u3081\u3089\u308c\u305f\u81ea\u52d5\u30c8\u30e9\u30f3\u30b9\u30af\u30ea\u30d7\u30c8\u306e10\u500d\u4ee5\u4e0a<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30a6\u30a7\u30d3\u30ca\u30fc\u3067AI\u304c\u751f\u6210\u3059\u308b\u6d3e\u751f\u30b3\u30f3\u30c6\u30f3\u30c4\u8cc7\u7523\u306e\u6570\u306f6\u500d\u3067\u3059<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u304a\u3051\u308bAI\u5229\u7528\u304c2\u500d\u306b\u5897\u52a0\u3057\u307e\u3057\u305f\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www2.deloitte.com\/us\/en\/pages\/consulting\/articles\/state-of-generative-ai-in-enterprise.html\"><span style=\"font-weight: 400;\">\u8ffd\u52a0\u7814\u7a76<\/span><\/a><span style=\"font-weight: 400;\"> \u7d0475%\u306e\u533b\u7642\u63d0\u4f9b\u8005\u304c\u88fd\u85ac\u4f1a\u793e\u304b\u3089AI\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u7a4d\u6975\u7684\u306b\u95a2\u308f\u308b\u3053\u3068\u306b\u524d\u5411\u304d\u3060\u3068\u7b54\u3048\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><a href=\"https:\/\/www.on24.com\/resources\/asset\/digital-engagement-benchmarks-report-life-sciences\/\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-232454 aligncenter\" src=\"https:\/\/www.on24.com\/wp-content\/uploads\/2025\/10\/Social-2025-Life-Sciences-Digital-Engagement-Benchmarks-Report-1080x1080-1.png\" alt=\"\u751f\u547d\u79d1\u5b66 2025\" width=\"475\" height=\"475\" srcset=\"https:\/\/www.on24.com\/wp-content\/uploads\/2025\/10\/Social-2025-Life-Sciences-Digital-Engagement-Benchmarks-Report-1080x1080-1.png 2160w, https:\/\/www.on24.com\/wp-content\/uploads\/2025\/10\/Social-2025-Life-Sciences-Digital-Engagement-Benchmarks-Report-1080x1080-1-300x300.png 300w, https:\/\/www.on24.com\/wp-content\/uploads\/2025\/10\/Social-2025-Life-Sciences-Digital-Engagement-Benchmarks-Report-1080x1080-1-1024x1024.png 1024w, https:\/\/www.on24.com\/wp-content\/uploads\/2025\/10\/Social-2025-Life-Sciences-Digital-Engagement-Benchmarks-Report-1080x1080-1-150x150.png 150w, https:\/\/www.on24.com\/wp-content\/uploads\/2025\/10\/Social-2025-Life-Sciences-Digital-Engagement-Benchmarks-Report-1080x1080-1-768x768.png 768w, https:\/\/www.on24.com\/wp-content\/uploads\/2025\/10\/Social-2025-Life-Sciences-Digital-Engagement-Benchmarks-Report-1080x1080-1-1536x1536.png 1536w, https:\/\/www.on24.com\/wp-content\/uploads\/2025\/10\/Social-2025-Life-Sciences-Digital-Engagement-Benchmarks-Report-1080x1080-1-2048x2048.png 2048w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 475px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u751f\u6210AI\u306f\u3001\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u3001\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u3001\u533b\u7642\u5f93\u4e8b\u8005\u3084\u60a3\u8005\u306b\u52b9\u679c\u7684\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/span><a href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/industry\/telecommunications\/connectivity-mobile-trends-survey.html\"><span style=\"font-weight: 400;\">\u30c7\u30ed\u30a4\u30c8\u8abf\u67fb<\/span><\/a><span style=\"font-weight: 400;\"> \u3055\u3089\u306b\u3001\u591a\u304f\u306e\u6d88\u8cbb\u8005\u306fAI\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4eba\u9593\u304c\u4f5c\u6210\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u540c\u7b49\u304b\u305d\u308c\u4ee5\u4e0a\u306b\u4fa1\u5024\u304c\u3042\u308b\u3068\u8a8d\u8b58\u3057\u3066\u3044\u308b\u3053\u3068\u3082\u5206\u304b\u308a\u307e\u3057\u305f\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u306a\u305c\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u696d\u754c\u306f\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u4f53\u9a13\u3092\u53d6\u308a\u5165\u308c\u308b\u3079\u304d\u304b<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-111848 aligncenter\" src=\"https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Male-writing-next-to-laptop_Blog-.png\" alt=\"\u30ce\u30fc\u30c8\u30d1\u30bd\u30b3\u30f3\u306e\u305d\u3070\u3067\u7537\u6027\u304c\u66f8\u304f\" width=\"820\" height=\"492\" srcset=\"https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Male-writing-next-to-laptop_Blog-.png 1340w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Male-writing-next-to-laptop_Blog--300x180.png 300w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Male-writing-next-to-laptop_Blog--1024x614.png 1024w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Male-writing-next-to-laptop_Blog--768x461.png 768w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/span><span style=\"font-weight: 400;\">\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u30a4\u30d9\u30f3\u30c8\u3092\u542b\u3080\u30c7\u30b8\u30bf\u30eb\u4f53\u9a13\u306f\u3001\u771f\u306e\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u5e38\u6642\u30aa\u30f3\u306e\u4f53\u9a13\u306b\u3088\u308a\u3001HCP\u306f\u95a2\u9023\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6d88\u8cbb\u3057\u305f\u5f8c\u3001\u81ea\u5206\u306e\u6642\u9593\u3067\u30c7\u30e2\u3084\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u306e\u4e88\u7d04\u3092\u30ea\u30af\u30a8\u30b9\u30c8\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><a href=\"https:\/\/6sense.com\/blog\/dont-call-us-well-call-you-what-research-says-about-when-b2b-buyers-reach-out-to-sellers\/\"><span style=\"font-weight: 400;\">\u7814\u7a76<\/span><\/a><span style=\"font-weight: 400;\"> \u30d9\u30f3\u30c0\u30fc\u3068\u8a71\u3059\u524d\u304b\u3089\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u306e70%\u304c\u5b8c\u4e86\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3001HCP\u3068\u62c5\u5f53\u8005\u306e\u3084\u308a\u53d6\u308a\u306e\u3042\u308a\u65b9\u306e\u5909\u5316\u3092\u5f37\u8abf\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u3057\u3066\u3001HCP\u306f\u30ec\u30c3\u30d7\u30d5\u30ea\u30fc\u306a\u4f53\u9a13\u3092\u597d\u3080\u305f\u3081\u3001\u5b66\u7fd2\u6a5f\u4f1a\u3084\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3088\u308b\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30c4\u30fc\u30eb\u3092\u901a\u3058\u3066\u3001\u5f7c\u3089\u306e\u73fe\u72b6\u306b\u5408\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u5f53\u793e\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u30ec\u30dd\u30fc\u30c8\u306b\u3088\u308b\u3068:\u00a0<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30a6\u30a7\u30d3\u30ca\u30fc\u767b\u9332\u30fb\u53c2\u52a0\u8005\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u738765%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5e73\u5747\u30a6\u30a7\u30d3\u30ca\u30fc\u53c2\u52a0\u8005\u6570\u306f211\u4eba<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30e9\u30a4\u30d6\u30a6\u30a7\u30d3\u30ca\u30fc\u306b\u3088\u308b52\u5206\u9593\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30a6\u30a7\u30d3\u30ca\u30fc\u3042\u305f\u308a\u30c7\u30e2\u4e88\u7d04\u6570\u304c91%\u5897\u52a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3053\u306e\u91cd\u8981\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593\u3092\u5229\u7528\u3057\u3066\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u52b9\u679c\u7684\u306a\u5c06\u6765\u306e\u4ea4\u6d41\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002\u7d99\u7d9a\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u9375\u3068\u306a\u308a\u307e\u3059\u3002\u7279\u306bHCP\u306f\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u30a6\u30a7\u30d3\u30ca\u30fc\u306b\u4f55\u5ea6\u3082\u53c2\u52a0\u3057\u3001\u77e5\u8b58\u3092\u56fa\u3081\u305f\u308a\u5b66\u7fd2\u6a5f\u4f1a\u306b\u53c2\u52a0\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u751f\u547d\u79d1\u5b66\u306e\u5206\u91ce\u3067\u306f\u3001\u533b\u7642\u5f93\u4e8b\u8005\u304c\u81e8\u5e8a\u77e5\u8b58\u3092\u5f37\u5316\u3057\u3088\u3046\u3068\u3059\u308b\u969b\u306b\u3001\u7279\u306b\u6709\u7528\u3067\u3059\u3002\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u3055\u3089\u306a\u308b\u6559\u80b2\u306e\u9700\u8981\u306f\u4f9d\u7136\u3068\u3057\u3066\u3042\u308a\u307e\u3059<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-111822 aligncenter\" src=\"https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-thinking-at-laptop_Blog-.png\" alt=\"\u30ce\u30fc\u30c8\u30d1\u30bd\u30b3\u30f3\u3067\u306e\u5973\u6027\u306e\u601d\u8003\" width=\"820\" height=\"492\" srcset=\"https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-thinking-at-laptop_Blog-.png 1340w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-thinking-at-laptop_Blog--300x180.png 300w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-thinking-at-laptop_Blog--1024x614.png 1024w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-thinking-at-laptop_Blog--768x461.png 768w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u7d99\u7d9a\u533b\u5b66\u6559\u80b2(CME)\u306f\u3001\u514d\u8a31\u3092\u7dad\u6301\u3057\u3001\u6025\u901f\u306b\u5909\u5316\u3059\u308b\u696d\u754c\u3067\u6700\u65b0\u306e\u72b6\u6cc1\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u4e00\u5b9a\u6570\u306e\u5358\u4f4d\u3092\u53d6\u5f97\u3059\u308b\u5fc5\u8981\u304c\u3042\u308bHCP\u306b\u3068\u3063\u3066\u91cd\u8981\u3067\u3059\u3002\u5b9f\u969b\u3001\u524d\u5e74\u540c\u671f\u6bd4\u3067\u6301\u7d9a\u7684\u306a\u6210\u9577\u306f <\/span><a href=\"https:\/\/accme.org\/wp-content\/uploads\/2024\/08\/2023-ACCME-Annual-Data-Report-1045_20240815.pdf\"><span style=\"font-weight: 400;\">\u7d99\u7d9a\u533b\u5b66\u6559\u80b2(CME)\u3078\u306e\u53c2\u52a0\u306f\u793a\u3055\u308c\u3066\u3044\u307e\u3059<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30a6\u30a7\u30d3\u30ca\u30fc1\u56de\u3042\u305f\u308a\u767a\u884c\u3055\u308c\u308b\u8a8d\u5b9a\u6570\u304c28%\u5897\u52a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30a6\u30a7\u30d3\u30ca\u30fc\u3042\u305f\u308a\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u56de\u7b54\u6570\u304c27%\u5897\u52a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">2024\u5e74\u306b\u306f\u30d6\u30ec\u30a4\u30af\u30a2\u30a6\u30c8\u53c2\u52a0\u8005\u304c2\u500d\u5897<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CME\u5185\u5bb9\u306b\u5bfe\u3059\u308b\u533b\u5e2b\u306e\u76f8\u4e92\u4f5c\u7528\u304c44%\u5897\u52a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.on24.com\/resources\/asset\/digital-engagement-benchmarks-report-life-sciences\/\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-232454 aligncenter\" src=\"https:\/\/www.on24.com\/wp-content\/uploads\/2025\/10\/Social-2025-Life-Sciences-Digital-Engagement-Benchmarks-Report-1080x1080-1.png\" alt=\"\u751f\u547d\u79d1\u5b66 2025\" width=\"475\" height=\"475\" srcset=\"https:\/\/www.on24.com\/wp-content\/uploads\/2025\/10\/Social-2025-Life-Sciences-Digital-Engagement-Benchmarks-Report-1080x1080-1.png 2160w, https:\/\/www.on24.com\/wp-content\/uploads\/2025\/10\/Social-2025-Life-Sciences-Digital-Engagement-Benchmarks-Report-1080x1080-1-300x300.png 300w, https:\/\/www.on24.com\/wp-content\/uploads\/2025\/10\/Social-2025-Life-Sciences-Digital-Engagement-Benchmarks-Report-1080x1080-1-1024x1024.png 1024w, https:\/\/www.on24.com\/wp-content\/uploads\/2025\/10\/Social-2025-Life-Sciences-Digital-Engagement-Benchmarks-Report-1080x1080-1-150x150.png 150w, https:\/\/www.on24.com\/wp-content\/uploads\/2025\/10\/Social-2025-Life-Sciences-Digital-Engagement-Benchmarks-Report-1080x1080-1-768x768.png 768w, https:\/\/www.on24.com\/wp-content\/uploads\/2025\/10\/Social-2025-Life-Sciences-Digital-Engagement-Benchmarks-Report-1080x1080-1-1536x1536.png 1536w, https:\/\/www.on24.com\/wp-content\/uploads\/2025\/10\/Social-2025-Life-Sciences-Digital-Engagement-Benchmarks-Report-1080x1080-1-2048x2048.png 2048w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 475px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u30a6\u30a7\u30d3\u30ca\u30fc\u306f\u3001\u7d99\u7d9a\u7684\u3067\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u306e\u5b66\u7fd2\u306e\u9700\u8981\u306b\u5fdc\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002CME\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u53d6\u308a\u7d44\u3080HCP\u306f\u3001\u7a4d\u6975\u7684\u306b\u53c2\u52a0\u3057\u3066\u3044\u307e\u3059\u3002\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u91cd\u8996\u306e\u5b66\u7fd2\u306f\u5f7c\u3089\u306e\u6df1\u3044\u95a2\u4e0e\u306e\u4e00\u90e8\u3067\u3042\u308a\u3001\u3053\u306e\u7a4d\u6975\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u30a6\u30a7\u30d3\u30ca\u30fc\u3054\u3068\u306b\u767a\u884c\u3055\u308c\u308b\u8a8d\u5b9a\u8a3c\u306e\u5897\u52a0\u306b\u88cf\u4ed8\u3051\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 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style=\"font-weight: 400;\">\u306a\u305c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u4eca\u306a\u304a\u652f\u914d\u7684\u3067\u3042\u308b\u306e\u304b\u00a0<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-111845 aligncenter\" src=\"https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Male-typing-on-laptop-1_Blog-.png\" alt=\"\u7537\u6027\u304c\u30ce\u30fc\u30c8\u30d1\u30bd\u30b3\u30f3\u3067\u30bf\u30a4\u30d4\u30f3\u30b0\u3057\u3066\u3044\u307e\u3059\u3002\" width=\"820\" height=\"492\" srcset=\"https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Male-typing-on-laptop-1_Blog-.png 1340w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Male-typing-on-laptop-1_Blog--300x180.png 300w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Male-typing-on-laptop-1_Blog--1024x614.png 1024w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Male-typing-on-laptop-1_Blog--768x461.png 768w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">HCP\u306f\u55b6\u696d\u62c5\u5f53\u8005\u3068\u5bfe\u9762\u3067\u9762\u8ac7\u3059\u308b\u6a5f\u4f1a\u304c\u5c11\u306a\u3044\u305f\u3081\u3001\u500b\u5225\u306e\u3084\u308a\u53d6\u308a\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3068\u751f\u6210AI\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u7d44\u7e54\u306f\u307e\u3055\u306b\u305d\u308c\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u3068HCP\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032\u3059\u308b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001\u79c1\u305f\u3061\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306f\u30c7\u30e2\u30ea\u30af\u30a8\u30b9\u30c8\u6570\u30923\u500d\u306b\u5897\u3084\u3057\u3001\u4f1a\u8b70\u306e\u4e88\u7d04\u6570\u30822\u500d\u5897\u52a0\u3057\u307e\u3057\u305f\u3002\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u3042\u308c\u3070\u826f\u3044\u4f53\u9a13\u3068\u306f\u898b\u306a\u3055\u308c\u307e\u305b\u3093\u3002\u305d\u308c\u306f\u4e88\u60f3\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3067\u3059\u3002\u5b9f\u969b <\/span><a href=\"https:\/\/business.adobe.com\/resources\/personalization-at-scale-report.html\"><span style=\"font-weight: 400;\">\u30d5\u30a9\u30ec\u30b9\u30bf\u30fc\u3068\u30a2\u30c9\u30d3\u306b\u3088\u308b\u7814\u7a76<\/span><\/a><span style=\"font-weight: 400;\"> B2B\u6d88\u8cbb\u8005\u306e3\u5206\u306e2\u304c\u3001\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u306a\u3084\u308a\u53d6\u308a\u306b\u304a\u3044\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3092\u671f\u5f85\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI\u306f\u3001\u305d\u306e\u671f\u5f85\u306b\u5fdc\u3048\u3001\u3055\u3089\u306b\u306f\u305d\u308c\u3092\u8d85\u3048\u308b\u624b\u52a9\u3051\u3092\u3057\u3066\u304f\u308c\u307e\u3059\u3002\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u5206\u6790\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6d88\u8cbb\u3084\u4ea4\u6d41\u306e\u72b6\u6cc1\u3092\u8ffd\u8de1\u3057\u3001\u305d\u306e\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u69cb\u7bc9\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3042\u308b\u5c02\u9580\u88fd\u85ac\u4f1a\u793e\u306f\u3001AI\u99c6\u52d5\u306e\u30c7\u30fc\u30bf\u3092\u7528\u3044\u3066\u300c\u6b21\u306b\u6700\u9069\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u3092\u6c7a\u5b9a\u3059\u308b\u3053\u3068\u3067\u3053\u308c\u3089\u306e\u6069\u6075\u3092\u53d7\u3051\u307e\u3057\u305f\u3002<\/span><a href=\"https:\/\/www.bcg.com\/publications\/2025\/forces-transforming-biopharma-marketing\"><span style=\"font-weight: 400;\">\u305d\u306e\u7d50\u679c\u306f?<\/span><\/a><span style=\"font-weight: 400;\">\u5f7c\u3089\u306fHCP\u306e\u30ea\u30fc\u30c1\u309210\u500d\u306b\u62e1\u5927\u3057\u3001\u3055\u3089\u306b2\u5104\u30c9\u30eb\u306e\u4fa1\u5024\u3092\u751f\u307f\u51fa\u3057\u307e\u3057\u305f\u3002\u00a0 <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"https:\/\/www.on24.com\/resources\/asset\/digital-engagement-benchmarks-report-life-sciences\/\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-232454 aligncenter\" src=\"https:\/\/www.on24.com\/wp-content\/uploads\/2025\/10\/Social-2025-Life-Sciences-Digital-Engagement-Benchmarks-Report-1080x1080-1.png\" alt=\"\u751f\u547d\u79d1\u5b66 2025\" width=\"475\" height=\"475\" srcset=\"https:\/\/www.on24.com\/wp-content\/uploads\/2025\/10\/Social-2025-Life-Sciences-Digital-Engagement-Benchmarks-Report-1080x1080-1.png 2160w, https:\/\/www.on24.com\/wp-content\/uploads\/2025\/10\/Social-2025-Life-Sciences-Digital-Engagement-Benchmarks-Report-1080x1080-1-300x300.png 300w, https:\/\/www.on24.com\/wp-content\/uploads\/2025\/10\/Social-2025-Life-Sciences-Digital-Engagement-Benchmarks-Report-1080x1080-1-1024x1024.png 1024w, https:\/\/www.on24.com\/wp-content\/uploads\/2025\/10\/Social-2025-Life-Sciences-Digital-Engagement-Benchmarks-Report-1080x1080-1-150x150.png 150w, https:\/\/www.on24.com\/wp-content\/uploads\/2025\/10\/Social-2025-Life-Sciences-Digital-Engagement-Benchmarks-Report-1080x1080-1-768x768.png 768w, https:\/\/www.on24.com\/wp-content\/uploads\/2025\/10\/Social-2025-Life-Sciences-Digital-Engagement-Benchmarks-Report-1080x1080-1-1536x1536.png 1536w, https:\/\/www.on24.com\/wp-content\/uploads\/2025\/10\/Social-2025-Life-Sciences-Digital-Engagement-Benchmarks-Report-1080x1080-1-2048x2048.png 2048w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 475px\" \/><\/a><span style=\"font-weight: 400;\">B2B\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30c7\u30b8\u30bf\u30eb\u671f\u5f85\u306b\u5fdc\u3048\u308b\u3060\u3051\u3067\u306a\u304f\u3001AI\u306f\u3088\u308a\u9ad8\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u78ba\u4fdd\u3057\u3001\u3088\u308a\u52b9\u7387\u7684\u306a\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306b\u53c2\u52a0\u3059\u308b\u3053\u3068\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u3092\u63a8\u9032\u3057\u307e\u3059\u3002\u4f55\u3088\u308a\u3082\u3001\u751f\u6210AI\u306f\u5c06\u6765\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u9375\u3068\u306a\u308b\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304f\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u5f97\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u30012025\u5e74\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u30c7\u30b8\u30bf\u30eb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u30ec\u30dd\u30fc\u30c8\u3092\u3054\u89a7\u3044\u305f\u3060\u304f\u304b\u3001\u305c\u3072\u30c7\u30e2\u767b\u9332\u3092\u3054\u5e0c\u671b\u306e\u65b9\u3067\u3059\u3002\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/communications.on24.com\/rs\/848-AHN-047\/images\/ON24_Maufacturing_Digital Engagement Benchmarks Infographic_20250327.pdf?version=0\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-232455 aligncenter\" src=\"https:\/\/www.on24.com\/wp-content\/uploads\/2025\/10\/ON24_Life-Sciences_Digital-Engagement-Benchmarks-Infographic_20250327.jpg\" alt=\"\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b92025\u30a4\u30f3\u30d5\u30a9\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\" width=\"820\" height=\"580\" srcset=\"https:\/\/www.on24.com\/wp-content\/uploads\/2025\/10\/ON24_Life-Sciences_Digital-Engagement-Benchmarks-Infographic_20250327.jpg 1754w, https:\/\/www.on24.com\/wp-content\/uploads\/2025\/10\/ON24_Life-Sciences_Digital-Engagement-Benchmarks-Infographic_20250327-300x212.jpg 300w, https:\/\/www.on24.com\/wp-content\/uploads\/2025\/10\/ON24_Life-Sciences_Digital-Engagement-Benchmarks-Infographic_20250327-1024x724.jpg 1024w, https:\/\/www.on24.com\/wp-content\/uploads\/2025\/10\/ON24_Life-Sciences_Digital-Engagement-Benchmarks-Infographic_20250327-768x543.jpg 768w, https:\/\/www.on24.com\/wp-content\/uploads\/2025\/10\/ON24_Life-Sciences_Digital-Engagement-Benchmarks-Infographic_20250327-1536x1086.jpg 1536w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u696d\u754c\u306e\u30de\u30fc\u30b1\u30bf\u30fc&#8230;<\/p>\n","protected":false},"author":130,"featured_media":111827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1076],"modal_target":[],"class_list":["post-294142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1076"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.on24.com\/ja\/wp-json\/wp\/v2\/posts\/294142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.on24.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.on24.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.on24.com\/ja\/wp-json\/wp\/v2\/users\/130"}],"replies":[{"embeddable":true,"href":"https:\/\/www.on24.com\/ja\/wp-json\/wp\/v2\/comments?post=294142"}],"version-history":[{"count":2,"href":"https:\/\/www.on24.com\/ja\/wp-json\/wp\/v2\/posts\/294142\/revisions"}],"predecessor-version":[{"id":297902,"href":"https:\/\/www.on24.com\/ja\/wp-json\/wp\/v2\/posts\/294142\/revisions\/297902"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.on24.com\/ja\/wp-json\/wp\/v2\/media\/111827"}],"wp:attachment":[{"href":"https:\/\/www.on24.com\/ja\/wp-json\/wp\/v2\/media?parent=294142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.on24.com\/ja\/wp-json\/wp\/v2\/categories?post=294142"},{"taxonomy":"modal_target","embeddable":true,"href":"https:\/\/www.on24.com\/ja\/wp-json\/wp\/v2\/modal_target?post=294142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}