{"id":293762,"date":"2025-11-04T09:00:00","date_gmt":"2025-11-04T17:00:00","guid":{"rendered":"https:\/\/www.on24.com\/blog\/%e3%82%b9%e3%82%b1%e3%83%bc%e3%83%a9%e3%83%96%e3%83%ab%e3%81%aa%e3%82%a2%e3%82%ab%e3%82%a6%e3%83%b3%e3%83%88%e3%83%99%e3%83%bc%e3%82%b9%e3%81%ae%e3%82%a8%e3%83%b3%e3%82%b2%e3%83%bc%e3%82%b8%e3%83%a1\/"},"modified":"2026-02-05T09:38:49","modified_gmt":"2026-02-05T17:38:49","slug":"account-based-engagement-that-scales","status":"publish","type":"post","link":"https:\/\/www.on24.com\/ja\/blog\/account-based-engagement-that-scales\/","title":{"rendered":"\u30b9\u30b1\u30fc\u30e9\u30d6\u30eb\u306a\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"Account Based Engagement that Scales\" src=\"https:\/\/player.vimeo.com\/video\/368639656?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><a href=\"https:\/\/www.on24.com\/blog\/reason-abms-season-qa-webinar-world-abm-panel\/?UTM_source=Blog&#038;utm_medium=organic&#038;utm_campaign=ABETarget&#038;date=Feb19\"><span style=\"font-weight: 400;\">\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/span><\/a><span style=\"font-weight: 400;\"> B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b7\u30fc\u30f3\u306e\u4e3b\u8981\u306a\u90e8\u5206\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u306e\u6226\u7565\u3092\u63a1\u7528\u3059\u308b\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u30012\u3064\u306e\u554f\u984c\u306b\u76f4\u9762\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305a\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u4f5c\u6210\u3068\u4fc3\u9032\u304c\u96e3\u3057\u3044\u3053\u3068\u3001\u6b21\u306b\u3001\u5b9f\u969b\u306e\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u898f\u6a21\u3067ABM\u3092\u9069\u7528\u3059\u308b\u3053\u3068\u304c\u96e3\u3057\u3044\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u3089\u306f\u3001ABM\u30d7\u30ed\u30b0\u30e9\u30e0\u304b\u3089\u6210\u529f\u3092\u53ce\u3081\u308b\u3053\u3068\u3092\u671b\u3080\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u89e3\u6c7a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b2\u3064\u306e\u554f\u984c\u3067\u3059\u3002\u306b\u3088\u308b\u3068 <\/span><a href=\"https:\/\/www.on24.com\/forrester-evolve-abm-to-abe\/?UTM_source=Blog&amp;utm_medium=organic&amp;utm_campaign=ABETarget&amp;date=Feb19\"><span style=\"font-weight: 400;\">2017\u5e74\u30d5\u30a9\u30ec\u30b9\u30bf\u30fc\u30ec\u30dd\u30fc\u30c8<\/span><\/a><span style=\"font-weight: 400;\">\u8abf\u67fb\u5bfe\u8c61\u306eB2B\u30de\u30fc\u30b1\u30bf\u30fc\u306e64%\u304c\u3001ABM\u3092\u59cb\u3081\u305f\u3070\u304b\u308a\u3001\u8a08\u753b\u4e2d\u3001\u307e\u305f\u306f\u691c\u8a0e\u3057\u3066\u3044\u306a\u3044\u3068\u56de\u7b54\u3057\u305f\u30021\u5e74\u5f8c\u3001\u56de\u7b54\u8005\u306e61%\u304cABM\u306e\u7d4c\u9a13\u30921\u5e74\u7a4d\u3093\u3067\u3044\u308b\u304c\u3001\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u306e\u5e30\u5c5e\u3001\u53ce\u76ca\u3078\u306e\u5f71\u97ff\u3001\u898f\u6a21\u306a\u3069\u306e\u554f\u984c\u306b\u307e\u3060\u76f4\u9762\u3057\u3066\u3044\u308b\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u306f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u307e\u305f\u306f\u305d\u306e\u6b20\u5982\u306e\u554f\u984c\u3067\u3059\u3002ABM\u306e\u672c\u8cea\u306f\u3001\u4e00\u9023\u306e\u6226\u8853\u3067\u306f\u306a\u304f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6226\u7565\u3067\u3059\u3002\u6b8b\u5ff5\u306a\u304c\u3089\u3001\u307b\u3068\u3093\u3069\u306e\u5b9f\u52d9\u5bb6\u306f\u3001ABM\u3092\u89e3\u6c7a\u7b56\u3068\u3057\u3066\u3067\u306f\u306a\u304f\u3001\u76ee\u7684\u306e\u305f\u3081\u306e\u624b\u6bb5\u3068\u3057\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u306a\u3089\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-111836 aligncenter\" src=\"https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-looking-at-tablet_Blog-.png\" alt=\"\u30bf\u30d6\u30ec\u30c3\u30c8\u3092\u773a\u3081\u308b\u5973\u6027\" width=\"820\" height=\"492\" srcset=\"https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-looking-at-tablet_Blog-.png 1340w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-looking-at-tablet_Blog--300x180.png 300w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-looking-at-tablet_Blog--1024x614.png 1024w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-looking-at-tablet_Blog--768x461.png 768w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/p>\n<p><a href=\"https:\/\/www.on24.com\/blog\/a-quick-and-dirty-guide-to-launching-an-abm-program\/?UTM_source=Blog&#038;utm_medium=organic&#038;utm_campaign=ABETarget&#038;date=Feb19\"><span style=\"font-weight: 400;\">\u512a\u308c\u305fABM\u30d7\u30ed\u30b0\u30e9\u30e0<\/span><\/a><span style=\"font-weight: 400;\"> \u8ca9\u58f2\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7dca\u5bc6\u306a\u9023\u643a\u3068\u5171\u901a\u306e\u76ee\u6a19\u304c\u5fc5\u8981\u3067\u3059\u3002\u305d\u306e\u76ee\u6a19\u306f\u3001\u591a\u304f\u306e\u5834\u5408\u3001\u65e2\u5b58\u306e\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u305f\u308a\u3001\u898b\u8fbc\u307f\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3057\u304b\u3057\u3001\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304f\u306b\u306f\u3001\u500b\u4eba\u7684\u3067\u4eba\u9593\u7684\u306a\u63a5\u70b9\u3068\u3001\u30bf\u30a4\u30e0\u30ea\u30fc\u3067\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5fc5\u8981\u3067\u3059\u3002\u3053\u308c\u306f\u96e3\u3057\u3044\u3057\u3001\u6642\u9593\u306e\u304b\u304b\u308b\u4f5c\u696d\u3067\u3059\u3002\u30d5\u30a9\u30fc\u30ec\u30b9\u30bf\u30fc\u306e\u56de\u7b54\u8005\u306e\u7d0440%\u304c\u3001\u7279\u5b9a\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u5411\u3051\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u304c\u76f4\u9762\u3059\u308b\u6700\u5927\u306eABM\u306e\u8ab2\u984c\u3067\u3042\u308b\u3068\u7b54\u3048\u3066\u3044\u308b\u306e\u3082\u4e0d\u601d\u8b70\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u6b21\u306b\u5927\u304d\u306a\u8ab2\u984c\u306f\uff1f\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u5c02\u9580\u5bb6\u306b\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5b9f\u969b\u306b\u53d6\u308a\u7d44\u3093\u3067\u3082\u3089\u3046\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">ABM\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u62e1\u5927\u3092\u898b\u3064\u3051\u308b<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-111830 aligncenter\" src=\"https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-looking-at-laptop-1_Blog-.png\" alt=\"\u30ce\u30fc\u30c8\u30d1\u30bd\u30b3\u30f3\u3092\u773a\u3081\u308b\u5973\u6027\" width=\"820\" height=\"492\" srcset=\"https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-looking-at-laptop-1_Blog-.png 1340w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-looking-at-laptop-1_Blog--300x180.png 300w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-looking-at-laptop-1_Blog--1024x614.png 1024w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-looking-at-laptop-1_Blog--768x461.png 768w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u3057\u304b\u3057\u3001\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3069\u3053\u304b\u3089\u6765\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1fWhen it comes to  <\/span><a href=\"https:\/\/resources.engagio.com\/ebooks\/2019-abm-market-research-report?_gl=1*nr4x34*_gcl_aw*R0NMLjE3NjAwNDIxNDYuRUFJYUlRb2JDaE1JcU5TTDlmdVhrQU1WT0V0SEFSMGU3UTVlRUFBWUFTQUFFZ0pZRnZEX0J3RQ..*_gcl_au*MTc5Njk1NjkyOC4xNzU0NjcyMjU1\"><span style=\"font-weight: 400;\">ABM\u30d7\u30ed\u30b0\u30e9\u30e0\u3078\u306e\u6295\u8cc7<\/span><\/a><span style=\"font-weight: 400;\">,\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u30012019\u5e74\u306eABM\u5e02\u5834\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u306b\u3088\u308b\u3068\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4e88\u7b97\u78ba\u4fdd\u306b\u6700\u3082\u82e6\u52b4\u3057\u3066\u3044\u308b\u3002 <\/span><a href=\"https:\/\/www.engagio.com\/?_gl=1*10q1wsx*_gcl_aw*R0NMLjE3NjAwNDIxNDYuRUFJYUlRb2JDaE1JcU5TTDlmdVhrQU1WT0V0SEFSMGU3UTVlRUFBWUFTQUFFZ0pZRnZEX0J3RQ..*_gcl_au*MTc5Njk1NjkyOC4xNzU0NjcyMjU1\"><span style=\"font-weight: 400;\">Engagio<\/span><\/a><span style=\"font-weight: 400;\"> \u305d\u3057\u3066 <\/span><a href=\"https:\/\/www.pardot.com\/?_gl=1*10q1wsx*_gcl_aw*R0NMLjE3NjAwNDIxNDYuRUFJYUlRb2JDaE1JcU5TTDlmdVhrQU1WT0V0SEFSMGU3UTVlRUFBWUFTQUFFZ0pZRnZEX0J3RQ..*_gcl_au*MTc5Njk1NjkyOC4xNzU0NjcyMjU1\"><span style=\"font-weight: 400;\">\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\uff0e\u30b3\u30e0<\/span><\/a><span style=\"font-weight: 400;\">.\u3057\u304b\u3057\u3001ABM\u306f\u5927\u91cf\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u308c\u306f\u3001\u6301\u3063\u3066\u3044\u308b\u3082\u306e\u3092\u52b9\u679c\u7684\u306b\u4f7f\u3046\u3053\u3068\u3067\u8ce2\u304f\u306a\u308b\u3053\u3068\u3067\u3059\u3002ON24\u3092\u4f7f\u3048\u3070\u3001\u5404\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u5408\u308f\u305b\u305f\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u4f53\u9a13\u3092\u7c21\u5358\u306b\u4f5c\u6210\u30fb\u914d\u4fe1\u3059\u308b\u3053\u3068\u3067\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u62e1\u5927\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u9023\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u59cb\u3081\u308b\u3068\u30012\u3064\u306e\u3053\u3068\u304c\u8d77\u3053\u308a\u307e\u3059\u3002\u307e\u305a\u3001\u3088\u308a\u591a\u304f\u4f5c\u6210\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u30ae\u30e3\u30c3\u30d7\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002\u6b21\u306b\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002 <\/span><a href=\"https:\/\/www.on24.com\/guides\/digital-engagement\/\"><span style=\"font-weight: 400;\">\u30c7\u30b8\u30bf\u30eb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/span><\/a><span style=\"font-weight: 400;\"> \u985e\u4f3c\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u30b0\u30eb\u30fc\u30d7\u5316\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u30c8\u30ec\u30f3\u30c9\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">ON24\u306e\u30ca\u30fc\u30b9\u30da\u30fc\u30b0\u6a5f\u80fd\u304c\u3069\u306e\u3088\u3046\u306b\u95a2\u4fc2\u3092\u6df1\u3081\u308b\u304b<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-111843 aligncenter\" src=\"https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Male-talking-into-laptop_Blog-.png\" alt=\"\u30e9\u30c3\u30d7\u30c8\u30c3\u30d7\u306b\u5411\u304b\u3063\u3066\u8a71\u3059\u7537\u6027\" width=\"820\" height=\"492\" srcset=\"https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Male-talking-into-laptop_Blog-.png 1340w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Male-talking-into-laptop_Blog--300x180.png 300w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Male-talking-into-laptop_Blog--1024x614.png 1024w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Male-talking-into-laptop_Blog--768x461.png 768w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The <a href=\"https:\/\/www.on24.com\/ja\/platform\/capabilities\/landing-pages\/\">Nurture Page\u6a5f\u80fd<\/a> powered by ON24\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u5f15\u304d\u4ed8\u3051\u3001\u304a\u5ba2\u69d8\u306e\u4f1a\u793e\u3068\u5f7c\u3089\u306e\u30d3\u30b8\u30cd\u30b9\u306e\u9593\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u308b\u305f\u3081\u306b\u8a2d\u8a08\u3055\u308c\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002\u3053\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001\u30c1\u30fc\u30e0\u306f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7c21\u5358\u306b\u4f5c\u6210\u3001\u914d\u4fe1\u3001\u6210\u529f\u306e\u6e2c\u5b9a\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 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src=\"https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-staring-past-laptop_Blog-.png\" alt=\"\u30e9\u30c3\u30d7\u30c8\u30c3\u30d7\u3092\u8997\u304d\u8fbc\u3080\u5973\u6027\" width=\"820\" height=\"492\" srcset=\"https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-staring-past-laptop_Blog-.png 1340w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-staring-past-laptop_Blog--300x180.png 300w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-staring-past-laptop_Blog--1024x614.png 1024w, https:\/\/www.on24.com\/wp-content\/uploads\/2023\/12\/Female-staring-past-laptop_Blog--768x461.png 768w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/p>\n<p><span style=\"font-weight: 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