{"id":293702,"date":"2025-11-26T15:52:06","date_gmt":"2025-11-26T23:52:06","guid":{"rendered":"https:\/\/www.on24.com\/blog\/b2b%e3%83%9e%e3%83%bc%e3%82%b1%e3%82%bf%e3%83%bc%e3%81%8c%e3%83%91%e3%83%bc%e3%82%bd%e3%83%8a%e3%83%a9%e3%82%a4%e3%82%ba%e3%81%a7%e4%bd%95%e3%82%92%e9%96%93%e9%81%95%e3%81%88%e3%81%a6%e3%81%84\/"},"modified":"2026-02-05T09:37:05","modified_gmt":"2026-02-05T17:37:05","slug":"b2b-personalization-what-marketers-get-wrong","status":"publish","type":"post","link":"https:\/\/www.on24.com\/ja\/blog\/b2b-personalization-what-marketers-get-wrong\/","title":{"rendered":"B2B\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3067\u4f55\u3092\u9593\u9055\u3048\u3066\u3044\u308b\u306e\u304b(\u305d\u3057\u3066\u305d\u308c\u3092\u3069\u3046\u6539\u5584\u3059\u308b\u304b)"},"content":{"rendered":"<p id=\"ember51\" class=\"ember-view reader-text-block__paragraph\">\u307e\u305a\u306f\u3001\u3059\u3079\u3066\u306eCMO\u304c\u77e5\u3063\u3066\u3044\u308b\u771f\u5b9f\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306f\u52b9\u679c\u7684\u3067\u3059\u3002\u3046\u307e\u304f\u3084\u308c\u3070\u3001\u73fe\u4ee3\u306eB2B\u6210\u9577\u306e\u539f\u52d5\u529b\u3068\u306a\u308a\u307e\u3059\u3002\u95a2\u9023\u3059\u308b\u30d3\u30fc\u30c8\u306f\u6bce\u56de\u4e00\u822c\u7684\u3067\u3059\u3002 <a class=\"EhYsXEeqfcrpLzshlWBkkyGXflaRtFMKg \" tabindex=\"0\" href=\"https:\/\/www.on24.com\/resources\/asset\/digital-engagement-benchmarks-report\/\" target=\"_self\" data-test-app-aware-link=\"\">ON24\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u30c7\u30fc\u30bf\u3067\u3082\u898b\u3089\u308c\u307e\u3059<\/a>.<\/p>\n<p id=\"ember52\" class=\"ember-view reader-text-block__paragraph\">\u3057\u304b\u3057\u6b63\u76f4\u306b\u8a00\u3048\u3070\u3001\u591a\u304f\u306e\u4eba\u304c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306b\u5931\u671b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p id=\"ember53\" class=\"ember-view reader-text-block__paragraph\">\u79c1\u305f\u3061\u306f\u53f6\u308f\u306a\u304b\u3063\u305f\u5922\u3092\u58f2\u3089\u308c\u3066\u3057\u307e\u3063\u305f\u306e\u3067\u3059\u3002\u81ea\u5206\u305f\u3061\u306e\u52aa\u529b\u306b\u3064\u3044\u3066\u5618\u3092\u3064\u3044\u3066\u304d\u307e\u3057\u305f\u3002\u73fe\u5b9f\u3092\u53d7\u3051\u5165\u308c\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p id=\"ember54\" class=\"ember-view reader-text-block__paragraph\">\u79c1\u305f\u3061\u304c\u9593\u9055\u3063\u3066\u3044\u308b\u70b9\u3092\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<h2 id=\"ember55\" class=\"ember-view reader-text-block__heading-2\">\u79c1\u305f\u3061\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306f\u4e00\u822c\u7684\u3067\u3042\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u60aa\u5f71\u97ff\u3092\u53ca\u307c\u3059\u3053\u3068\u304c\u3042\u308a\u307e\u3059<\/h2>\n<p id=\"ember56\" class=\"ember-view reader-text-block__paragraph\">\u57fa\u672c\u7684\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3092\u81ea\u5206\u306b\u9a19\u3057\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002\u3042\u307e\u308a\u306b\u3082\u591a\u304f\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001\u305f\u3060\u5f62\u3060\u3051\u3092\u3053\u306a\u3057\u3066\u3044\u308b\u3060\u3051\u3067\u3059\u3002\u79c1\u305f\u3061\u306f\u3042\u307e\u308a\u306b\u3082\u983b\u7e41\u306b\u30e1\u30fc\u30eb\u30de\u30fc\u30b8\u306e\u624b\u6cd5\u3067\u59a5\u5354\u3057\u3066\u7d42\u308f\u308a\u306b\u3057\u3066\u3057\u307e\u3046\u3002\u30e1\u30fc\u30eb\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30cd\u30fc\u30e0\u3001\u82d7\u5b57\u3001\u80a9\u66f8\u304d\u306f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3068\u306f\u8a00\u3048\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u52d5\u7684\u3067\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u306f\u308b\u304b\u306b\u5927\u304d\u306a\u5909\u5316\u3092\u3082\u305f\u3089\u3057\u300180%\u4ee5\u4e0a\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u305d\u3046\u7b54\u3048\u3066\u3044\u307e\u3059 <a class=\"EhYsXEeqfcrpLzshlWBkkyGXflaRtFMKg \" tabindex=\"0\" href=\"https:\/\/www.litmus.com\/wp-content\/uploads\/pdf\/The-2024-State-of-Email-Trends.pdf\" target=\"_self\" data-test-app-aware-link=\"\">\u30ea\u30c8\u30de\u30b9\u8a66\u9a13<\/a>\u3053\u308c\u3089\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304b\u3089\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u5411\u4e0a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p id=\"ember57\" class=\"ember-view reader-text-block__paragraph\">\u3055\u3089\u306b\u60aa\u3044\u3053\u3068\u306b\u3001\u4f4e\u4fa1\u5024\u306e\u300c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u300d\u304c\u88cf\u76ee\u306b\u51fa\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u5b9f\u969b\u30012025\u5e74\u306eYouGov <a class=\"EhYsXEeqfcrpLzshlWBkkyGXflaRtFMKg \" tabindex=\"0\" href=\"https:\/\/www.marketingcharts.com\/demographics-and-audiences-235164\" target=\"_self\" data-test-app-aware-link=\"\">\u8abf\u67fb<\/a> \u73fe\u5728\u3001\u30a2\u30e1\u30ea\u30ab\u4eba\u306e\u534a\u6570\u4ee5\u4e0a\u304c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5e83\u544a\u3092\u7169\u96d1\u3067\u5f79\u306b\u7acb\u305f\u306a\u3044\u3068\u611f\u3058\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002<\/p>\n<h2 id=\"ember58\" class=\"ember-view reader-text-block__heading-2\">\u79c1\u305f\u3061\u306f\u500b\u4eba\u3092\u72d9\u3044\u307e\u3059\u304c\u3001\u59d4\u54e1\u4f1a\u306f\u5fd8\u308c\u3066\u3044\u307e\u3059<\/h2>\n<p id=\"ember59\" class=\"ember-view reader-text-block__paragraph\">\u4e8b\u5b9f\u3068\u3057\u3066\u3001B2B\u306e\u8cfc\u5165\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5358\u4e00\u306e\u500b\u4eba\u306b\u3088\u3063\u3066\u884c\u308f\u308c\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002 <a class=\"EhYsXEeqfcrpLzshlWBkkyGXflaRtFMKg \" tabindex=\"0\" href=\"https:\/\/www.gartner.com\/en\/sales\/insights\/buyer-enablement\" target=\"_self\" data-test-app-aware-link=\"\">\u305d\u308c\u3089\u306f\u59d4\u54e1\u4f1a\u306b\u3088\u3063\u3066\u4f5c\u6210\u3055\u308c\u307e\u3059<\/a> \u306e <strong>6\u4eba\u304b\u308910\u4eba\u306e\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc<\/strong>\u305d\u308c\u305e\u308c\u304c\u72ec\u81ea\u306e\u7591\u554f\u3084\u512a\u5148\u4e8b\u9805\u3092\u6301\u3063\u3066\u3044\u308b\u3002\u305d\u306e\u30b0\u30eb\u30fc\u30d7\u306e\u4e00\u4eba\u306e\u30e1\u30f3\u30d0\u30fc\u306b\u500b\u4eba\u7684\u306b\u5bfe\u5fdc\u3057\u3066\u3001\u4ed6\u306e\u30e1\u30f3\u30d0\u30fc\u3092\u7121\u8996\u3059\u308b\u306e\u306f\u3001\u4e00\u3064\u306e\u30d7\u30ec\u30a4\u3092\u8d70\u3063\u3066\u52dd\u3064\u3053\u3068\u3092\u671f\u5f85\u3059\u308b\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u3002<\/p>\n<h2 id=\"ember60\" class=\"ember-view reader-text-block__heading-2\">\u79c1\u305f\u3061\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u4fe1\u53f7\u3067\u306f\u306a\u304f\u524d\u63d0\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059<\/h2>\n<p id=\"ember61\" class=\"ember-view reader-text-block__paragraph\">\u79c1\u305f\u3061\u306f\u7686\u3001\u6df7\u6c8c\u3068\u3057\u305f\u30c7\u30fc\u30bf\u3068\u683c\u95d8\u3057\u3066\u3044\u307e\u3059\u3002\u305f\u3068\u3048\u30c7\u30fc\u30bf\u304c\u6b63\u78ba\u3067\u3042\u3063\u3066\u3082\u3001\u79c1\u305f\u3061\u306e\u98db\u8e8d\u306f\u9593\u9055\u3046\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p id=\"ember62\" class=\"ember-view reader-text-block__paragraph\">\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u304c\u5951\u7d04\u304c\u55b6\u696d\u6e96\u5099\u5b8c\u4e86\u3067\u3042\u308b\u3053\u3068\u3092\u524d\u63d0\u306b\u3001\u5358\u4e00\u306e\u884c\u52d5\u304b\u3089\u610f\u56f3\u3092\u63a8\u6e2c\u3057\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u306e\u62c5\u5f53\u8005\u304c\u55b6\u696d\u62c5\u5f53\u8005\u3068\u76f4\u63a5\u8a71\u3057\u305f\u3044\u3068\u8a00\u3063\u3066\u3044\u306a\u3051\u308c\u3070\u3001\u7a81\u7136\u306e\u62c5\u5f53\u8005\u304b\u3089\u306e\u96fb\u8a71\u3092\u6b53\u8fce\u3057\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p id=\"ember63\" class=\"ember-view reader-text-block__paragraph\">\u4eee\u5b9a\u3092\u53d6\u308a\u9664\u3044\u3066\u3082\u3001\u6b63\u3057\u3044\u30c7\u30fc\u30bf\u306f\u6700\u7d42\u7684\u306b\u306f\u8aa4\u308a\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3067\u3057\u3087\u3046\u3002\u30e1\u30fc\u30eb\u304a\u3088\u3073\u9023\u7d61\u5148\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9 <a class=\"EhYsXEeqfcrpLzshlWBkkyGXflaRtFMKg \" tabindex=\"0\" href=\"https:\/\/www.hubspot.com\/database-decay\" target=\"_self\" data-test-app-aware-link=\"\"><strong>\u81ea\u7136\u306b\u5e74\u9593\u7d0422.5%\u305a\u3064\u52a3\u5316\u3057\u307e\u3059<\/strong><\/a>\u305d\u3057\u3066\u3001\u307b\u3068\u3093\u3069\u306e\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306e\u300c\u30a4\u30f3\u30de\u30fc\u30b1\u30c3\u30c8\u300d\u30c1\u30a7\u30a4\u30b9\u306f\u3054\u304f\u4e00\u90e8\u306e\u8cb7\u3044\u624b\u3092\u5bfe\u8c61\u3068\u3057\u3066\u3044\u307e\u3059 \u2014 <a class=\"EhYsXEeqfcrpLzshlWBkkyGXflaRtFMKg \" tabindex=\"0\" href=\"https:\/\/business.linkedin.com\/marketing-solutions\/b2b-institute\/b2b-research\/trends\/95-5-rule\" target=\"_self\" data-test-app-aware-link=\"\">\u4eca\u3059\u3050\u8cfc\u5165\u3059\u308b\u6e96\u5099\u304c\u3067\u304d\u3066\u3044\u308b\u4eba\u306f5%\u3067\u3059<\/a>\u4e00\u65b9\u3001\u5e38\u306b\u5e02\u5834\u5916\u306e95%\u3068\u6bd4\u3079\u3066\u3002<\/p>\n<h2 id=\"ember64\" class=\"ember-view reader-text-block__heading-2\">\u3059\u3079\u3066\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u3088\u3046\u3068\u3059\u308b\u306e\u306f\u5931\u6557\u306e\u5143\u3067\u3059<\/h2>\n<p id=\"ember65\" class=\"ember-view reader-text-block__paragraph\">\u96e3\u3057\u3044\u6280\u8853\u5c0e\u5165\u3092\u7ba1\u7406\u3057\u305f\u3053\u3068\u304c\u3042\u308b\u4eba\u306a\u3089\u3001\u3059\u3079\u3066\u3092\u540c\u6642\u306b\u3084\u308d\u3046\u3068\u3059\u308b\u3068\u7d50\u5c40\u6d99\u3067\u7d42\u308f\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3068\u8a00\u3046\u3067\u3057\u3087\u3046\u3002\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3082\u4f8b\u5916\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p id=\"ember66\" class=\"ember-view reader-text-block__paragraph\">\u305d\u306e\u305f\u3081\u3001B2B\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u81ea\u5206\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u3064\u3044\u3066\u6b63\u76f4\u306b\u8a9e\u308b\u3068\u304d\u3001\u81ea\u5206\u81ea\u8eab\u306b\u6700\u9ad8\u8a55\u4fa1\u3092\u4e0e\u3048\u308b\u4eba\u306f\u307b\u3068\u3093\u3069\u3044\u307e\u305b\u3093\u3002<a class=\"EhYsXEeqfcrpLzshlWBkkyGXflaRtFMKg \" tabindex=\"0\" href=\"https:\/\/www.salesforce.com\/blog\/personalization-challenges\/\" target=\"_self\" data-test-app-aware-link=\"\">Salesforce<\/a> \u30de\u30fc\u30b1\u30bf\u30fc\u306e26%\u306b\u3068\u3069\u307e\u308a\u3001\u305d\u306e\u3046\u306163%\u304c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u304c\u6210\u529f\u3057\u3066\u3044\u308b\u3068\u8003\u3048\u3066\u3044\u308b <a class=\"EhYsXEeqfcrpLzshlWBkkyGXflaRtFMKg \" tabindex=\"0\" href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/-gartner-says-63--of-digital-marketing-leaders-still-struggle-wi\" target=\"_self\" data-test-app-aware-link=\"\">\u30ac\u30fc\u30c8\u30ca\u30fc\u306b\u3088\u308b\u8abf\u67fb<\/a> \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u306e\u306b\u82e6\u52b4\u3057\u3066\u3044\u308b\u3068\u8a8d\u3081\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p id=\"ember67\" class=\"ember-view reader-text-block__paragraph\">\u3053\u308c\u306f\u3001\u5b8c\u5168\u3067\u7d30\u304b\u304f1\u5bfe1\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3068\u3044\u3046\u8056\u676f\u3092\u8ffd\u3044\u6c42\u3081\u308b\u3053\u3068\u304c\u3001\u7d50\u5c40\u306f\u9ad8\u30b3\u30b9\u30c8\u306e\u6c17\u3092\u6563\u3089\u3059\u3082\u306e\u306b\u306a\u308a\u304b\u306d\u306a\u3044\u3053\u3068\u3092\u793a\u5506\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p id=\"ember68\" class=\"ember-view reader-text-block__paragraph\">\u3082\u3063\u3068\u7c21\u5358\u306a\u65b9\u6cd5\u304c\u3042\u308b\u306f\u305a\u3060\u3002<\/p>\n<h2 id=\"ember69\" class=\"ember-view reader-text-block__heading-2\">\u7b54\u3048\u306f?\u307e\u305a\u306f\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046<\/h2>\n<p id=\"ember70\" class=\"ember-view reader-text-block__paragraph\">\u3053\u308c\u304b\u3089\u306e\u9053\u306f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3092\u8ae6\u3081\u306a\u3044\u3053\u3068\u3067\u3059\u3002\u4ee3\u308f\u308a\u306b\u3001\u500b\u4eba\u30ec\u30d9\u30eb\u3067\u306f\u306a\u304f\u3001\u5927\u898f\u6a21\u306a\u30b7\u30b0\u30ca\u30eb\u95a2\u9023\u6027\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u3088\u308a\u5b9f\u7528\u7684\u306a\u6226\u7565\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p id=\"ember71\" class=\"ember-view reader-text-block__paragraph\">\u3053\u306e\u78ba\u7acb\u3055\u308c\u305f\u6226\u7565\u304c\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002\u3053\u306e\u6226\u7565\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5b8c\u74a7\u3067\u3042\u308b\u5fc5\u8981\u306f\u306a\u304f\u3001\u305f\u3060\u305d\u308c\u3092\u3055\u3089\u306b\u826f\u304f\u3057\u7d9a\u3051\u308b\u5fc5\u8981\u304c\u3042\u308b\u3068\u8a8d\u3081\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u59ff\u52e2\u304c\u79c1\u305f\u3061\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u898b\u76f4\u3057\u3001\u6210\u529f\u3092\u524d\u9032\u3055\u305b\u308b\u52a9\u3051\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p id=\"ember72\" class=\"ember-view reader-text-block__paragraph\">\u3053\u3053\u3067\u306f\u3001\u305d\u306e\u9053\u3092\u6b69\u3080\u306e\u306b\u5f79\u7acb\u30644\u3064\u306e\u30de\u30a4\u30f3\u30c9\u30bb\u30c3\u30c8\u30b7\u30d5\u30c8\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<ol>\n<li><strong>\u63a8\u8ad6\u306f\u3057\u3070\u3057\u3070\u9593\u9055\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u53d7\u3051\u5165\u308c\u307e\u3057\u3087\u3046\u3002<\/strong>\u5f31\u3044\u30b7\u30b0\u30ca\u30eb\u306b\u57fa\u3065\u304f\u5358\u4e00\u306e\u30aa\u30d5\u30a1\u30fc\u306b\u8ced\u3051\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u8cb7\u3044\u624b\u306b\u8907\u6570\u306e\u9078\u629e\u80a2\u3084\u9053\u7b4b\u3092\u63d0\u4f9b\u3057\u307e\u3057\u3087\u3046\u3002\u5f7c\u3089\u306e\u9078\u629e\u306b\u6b21\u306e\u4e00\u6b69\u3092\u5c0e\u3044\u3066\u3082\u3089\u3044\u307e\u3057\u3087\u3046\u3002<\/li>\n<li><strong>\u610f\u56f3\u3092\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3067\u691c\u8a3c\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/strong>\u6700\u3082\u5f37\u529b\u306a\u30b5\u30a4\u30f3\u306f\u3001\u8cfc\u5165\u8005\u304c\u76f4\u63a5\u3042\u306a\u305f\u306b\u4f1d\u3048\u308b\u3082\u306e\u3067\u3059\u3002\u30a6\u30a7\u30d3\u30ca\u30fc\u306a\u3069\u306e\u30c7\u30b8\u30bf\u30eb\u4f53\u9a13\u3067\u3001\u6295\u7968\u3084\u30a2\u30f3\u30b1\u30fc\u30c8\u306a\u3069\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u8981\u7d20\u3092\u6d3b\u7528\u3057\u3001\u8cb7\u3044\u624b\u304c\u95a2\u4e0e\u3057\u8b66\u6212\u5fc3\u3092\u7de9\u3081\u308b\u5834\u9762\u3092\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002\u3053\u306e\u5ba3\u8a00\u3055\u308c\u305f\u30c7\u30fc\u30bf\u306f\u3001\u79c1\u305f\u3061\u81ea\u8eab\u306e\u4eee\u5b9a\u3088\u308a\u3082\u4fe1\u983c\u6027\u304c\u9ad8\u3044\u3067\u3059\u3002<\/li>\n<li><strong>\u30d5\u30a1\u30fc\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30b9\u306e\u57fa\u672c\u306b\u7acb\u3061\u8fd4\u308d\u3046\u3002<\/strong>\u6700\u3082\u9ad8\u3044\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u767a\u63ee\u3059\u308bB2B\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001\u500b\u4eba\u3060\u3051\u3067\u306a\u304f\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u3082\u6ce8\u76ee\u3057\u307e\u3059\u3002\u73fe\u5728\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u306f\u793a\u3057\u3066\u3044\u307e\u3059 <strong>81%<\/strong> \u7d44\u7e54\u306e\u8a00\u3046 <a class=\"EhYsXEeqfcrpLzshlWBkkyGXflaRtFMKg \" tabindex=\"0\" href=\"https:\/\/momentumabm.com\/global-account-based-marketing-benchmark\" target=\"_self\" data-test-app-aware-link=\"\">ABM\u306f\u3088\u308a\u9ad8\u3044ROI\u3092\u3082\u305f\u3089\u3057\u307e\u3059<\/a>\u4ed6\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3088\u308a\u3082\u3001\u4e00\u822c\u7684\u306a\u5ba3\u4f1d\u3068\u62e1\u5927\u4e0d\u53ef\u80fd\u306a1\u5bfe1\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u5f37\u529b\u306a\u4e2d\u9593\u70b9\u3067\u3059\u3002<\/li>\n<li><strong>\u9577\u671f\u6226\u3092\u8003\u3048\u308d\u3002<\/strong>B2B\u306e\u8cfc\u8cb7\u30b5\u30a4\u30af\u30eb\u306f\u9577\u304f\u8907\u96d1\u3067\u3042\u308a\u3001\u8cfc\u5165\u8005\u306f\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u4f55\u5341\u56de\u3082\u63a5\u89e6\u3057\u307e\u3059\u3002\u76ee\u6a19\u306f\u5b8c\u74a7\u306a\u77ac\u9593\u3092\u4f5c\u308b\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u59d4\u54e1\u4f1a\u5168\u4f53\u306b\u6642\u9593\u3092\u304b\u3051\u3066\u5f79\u7acb\u3064\u3001\u95a2\u9023\u6027\u306e\u9ad8\u3044\u4e00\u9023\u306e\u4ea4\u6d41\u3092\u77e5\u7684\u306b\u6f14\u51fa\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/li>\n<\/ol>\n<p id=\"ember74\" class=\"ember-view reader-text-block__paragraph\">\u6c7a\u3057\u3066\u9054\u6210\u3067\u304d\u306a\u3044\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306e\u7d04\u675f\u306b\u81ea\u5206\u3092\u9a19\u3059\u306e\u306f\u3084\u3081\u308b\u6642\u3067\u3059\u3002\u672c\u5f53\u306e\u30c1\u30e3\u30f3\u30b9\u306f\u3001\u3088\u308a\u8ce2\u304f\u3001\u3088\u308a\u30b9\u30b1\u30fc\u30e9\u30d6\u30eb\u306a\u30b7\u30b9\u30c6\u30e0\u3092\u69cb\u7bc9\u3057\u3001\u3088\u308a\u5e83\u3044\u5c64\u306b\u771f\u306e\u95a2\u9023\u6027\u3092\u3082\u305f\u3089\u3059\u3053\u3068\u3067\u3059\u3002\u305d\u308c\u3053\u305d\u304c\u672c\u5f53\u306b\u91cd\u8981\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3067\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u307e\u305a\u306f\u3001\u3059\u3079\u3066\u306eCMO\u304c\u77e5\u3063\u3066\u3044&#8230;<\/p>\n","protected":false},"author":238,"featured_media":277611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1076],"modal_target":[],"class_list":["post-293702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1076"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.on24.com\/ja\/wp-json\/wp\/v2\/posts\/293702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.on24.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.on24.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.on24.com\/ja\/wp-json\/wp\/v2\/users\/238"}],"replies":[{"embeddable":true,"href":"https:\/\/www.on24.com\/ja\/wp-json\/wp\/v2\/comments?post=293702"}],"version-history":[{"count":1,"href":"https:\/\/www.on24.com\/ja\/wp-json\/wp\/v2\/posts\/293702\/revisions"}],"predecessor-version":[{"id":293704,"href":"https:\/\/www.on24.com\/ja\/wp-json\/wp\/v2\/posts\/293702\/revisions\/293704"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.on24.com\/ja\/wp-json\/wp\/v2\/media\/277611"}],"wp:attachment":[{"href":"https:\/\/www.on24.com\/ja\/wp-json\/wp\/v2\/media?parent=293702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.on24.com\/ja\/wp-json\/wp\/v2\/categories?post=293702"},{"taxonomy":"modal_target","embeddable":true,"href":"https:\/\/www.on24.com\/ja\/wp-json\/wp\/v2\/modal_target?post=293702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}