SAP and ON24 Integration

Through webinar programs and multimedia content experiences, SAP marketers can engage audiences, understand behavior and make smarter business decisions. More than 45 SAP business units, including SAP Customer Experience, SAP Ariba, SAP Education and more, use ON24 webinars to drive more results than any other digital channel.

Seamless and effective program management

View ON24 Webinar details directly in SAP Marketing Cloud’s Event Management App.

Take action from audience engagement

Use audience interactions, from registrations to poll responses, to nurture and engage prospects.

Send targeted campaigns

Use event performance and audience engagement to inform campaign planning.

Integration guide

The ON24 integration with SAP Marketing Cloud allows marketers to view webinar details and registrant / attendee data directly in SAP Marketing Cloud.  With this integration in place, marketers can take advantage of existing SAP MC functionality, such as Interactions and Segmentation to act on integrated data.

The ON24 integration with SAP Marketing Cloud allows marketers to view webinar details and registrant / attendee data directly in SAP Marketing Cloud.  With this integration in place, marketers can take advantage of existing SAP MC functionality, such as Interactions and Segmentation to act on integrated data.

Connect ON24 and SAP Marketing Cloud

To connect ON24 and SAP Marketing Cloud, log into SAP Marketing Cloud and create a new instance of SAP Marketing Cloud’s “Event Management” application. Once open, enter your ON24 API credentials, including your API Key and client ID.

How SAP HANA Brings In $100 Million in Revenue Via The ON24 Platform

When it comes to engaging customers, having the right audience metrics makes all the difference. For SAP HANA, that meant getting the right integrations in place with ON24 and discovering that each webinar produced, influenced $50,000 in pipeline.

Read case Study

On24 Integrations

The ON24 Platform integrates with a variety of services and platforms to suit your technology stack. Check out how ON24 integrates with other services like SAP, Microsoft and Oracle.

READY TO GET STARTED?

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